STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Statement of Comprehensive Income [Abstract]
Net revenues	$ 545,646	$ 505,835	$ 419,591
Cost of goods sold	168,683	151,375	118,370
Gross profit	376,963	354,460	301,221
Operating expenses
Selling	125,149	118,449	81,923
Marketing	77,094	77,692	58,713
General and administrative	140,675	120,653	149,602
Total operating expenses	342,918	316,794	290,238
Net income from operations	34,045	37,666	10,983
Other income (loss), net
Interest income (expense)	6,775	1,708	(239)
Other expense	(13)	(647)	(885)
Total other income (loss), net	6,762	1,061	(1,124)
Net income before provision for income taxes	40,807	38,727	9,859
Provision for income taxes	18,170	17,541	19,415
Net income (loss)	$ 22,637	$ 21,186	$ (9,556)
Earnings (loss) per share:
Basic earnings (loss) per share (in USD per share)	$ 0.13	$ 0.13	$ (0.06)
Diluted earnings (loss) per share (in USD per share)	$ 0.12	$ 0.11	$ (0.06)
Weighted Average Number of Shares Outstanding
Weighted-average shares outstanding—basic (in shares)	168,065,721	165,268,185	159,177,713
Weighted-average shares outstanding—diluted (in shares)	182,412,965	187,547,474	159,177,713