CONDENSED STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Statement of Comprehensive Income [Abstract]
Net revenues	$ 138,132	$ 122,247	$ 258,364	$ 232,348
Cost of goods sold	42,098	35,899	76,654	67,569
Gross profit	96,034	86,348	181,710	164,779
Operating expenses
Selling	33,739	26,803	64,896	48,861
Marketing	20,889	20,824	37,953	36,232
General and administrative	34,840	29,270	68,997	56,490
Total operating expenses	89,468	76,897	171,846	141,583
Net income from operations	6,566	9,451	9,864	23,196
Other income, net
Interest income	1,521	70	2,593	79
Other expense	(4)	0	(5)	(1)
Total other income, net	1,517	70	2,588	78
Net income before provision for income taxes	8,083	9,521	12,452	23,274
Provision for income taxes	3,501	4,669	5,961	9,523
Net income	$ 4,582	$ 4,852	$ 6,491	$ 13,751
Earnings per share:
Basic earnings per share (in USD per share)	$ 0.03	$ 0.03	$ 0.04	$ 0.08
Diluted earnings per share (in USD per share)	$ 0.02	$ 0.03	$ 0.04	$ 0.07
Weighted Average Number of Shares Outstanding
Weighted-average shares outstanding—basic (in shares)	167,423,656	164,919,979	167,100,292	164,664,480
Weighted-average shares outstanding - diluted (in shares)	183,332,560	188,903,553	183,094,950	191,142,834