STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2022	Dec. 31, 2021	Dec. 31, 2020
Statement of Comprehensive Income [Abstract]
Net revenues	$ 505,835	$ 419,591	$ 263,112
Cost of goods sold	151,375	118,370	72,888
Gross profit	354,460	301,221	190,224
Operating expenses
Selling	118,449	81,923	51,896
Marketing	77,692	58,713	38,852
General and administrative	120,653	149,602	41,536
Total operating expenses	316,794	290,238	132,284
Net income from operations	37,666	10,983	57,940
Other income (loss), net
Interest income (expense)	1,708	(239)	136
Other expense	(647)	(885)	0
Total other income (loss), net	1,061	(1,124)	136
Net income before provision for income taxes	38,727	9,859	58,076
Provision for income taxes	17,541	19,415	8,318
Net income (loss) and comprehensive income (loss)	$ 21,186	$ (9,556)	$ 49,758
Earnings (loss) per share:
Basic earnings (loss) per share (in USD per share)	$ 0.13	$ (0.06)	$ 0.32
Diluted earnings (loss) per share (in USD per share)	$ 0.11	$ (0.06)	$ 0.30
Weighted Average Number of Shares Outstanding
Weighted-average shares outstanding—basic (in shares)	165,268,185	159,177,713	153,327,308
Weighted-average shares outstanding—diluted (in shares)	187,547,474	159,177,713	163,331,348