CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2022	Sep. 30, 2021	Sep. 30, 2022	Sep. 30, 2021
Statement of Comprehensive Income [Abstract]
Net Revenues	$ 128,589	$ 102,696	$ 360,937	$ 290,892
Cost of goods sold	37,756	27,991	105,325	79,674
Gross profit	90,833	74,705	255,612	211,218
Operating expenses
Selling	31,940	19,945	80,801	56,282
Marketing	20,031	15,779	56,263	42,107
General and administrative	27,652	28,430	84,142	118,280
Total operating expenses	79,623	64,154	221,206	216,669
Net income (loss) from operations	11,210	10,551	34,406	(5,451)
Other income (loss), net
Interest income (expense)	604	(110)	683	(176)
Other income (expense)	1	(823)	0	(825)
Total other income (loss), net	605	(933)	683	(1,001)
Net income (loss) before provision for income taxes	11,815	9,618	35,089	(6,452)
Provision for income taxes	7,771	2,664	17,294	15,700
Net income (loss) and comprehensive income (loss)	$ 4,044	$ 6,954	$ 17,795	$ (22,152)
Earnings (loss) per share:
Basic earnings per share (in USD per share)	$ 0.02	$ 0.04	$ 0.11	$ (0.14)
Diluted earnings per share (in USD per share)	$ 0.02	$ 0.03	$ 0.09	$ (0.14)
Weighted Average Number of Shares Outstanding
Weighted-average shares outstanding—basic (in shares)	165,543,067	161,348,021	164,960,561	157,620,573
Weighted-average shares outstanding - diluted (in shares)	186,991,769	199,385,061	189,762,364	157,620,573