CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Statement of Comprehensive Income [Abstract]
Net Revenues	$ 122,247	$ 101,117	$ 232,348	$ 188,196
Cost of goods sold	35,899	26,964	67,569	51,683
Gross profit	86,348	74,153	164,779	136,513
Operating expenses
Selling	26,803	19,222	48,861	36,337
Marketing	20,824	15,488	36,232	26,327
General and administrative	29,270	71,504	56,490	89,850
Total operating expenses	76,897	106,214	141,583	152,514
Net income (loss) from operations	9,451	(32,061)	23,196	(16,001)
Other income (loss), net
Interest income (expense)	70	(31)	79	(67)
Other expense	0	0	(1)	(2)
Total other income (loss), net	70	(31)	78	(69)
Net income (loss) before provision for income taxes	9,521	(32,092)	23,274	(16,070)
Provision for income taxes	4,669	8,454	9,523	13,036
Net income (loss) and comprehensive income (loss)	$ 4,852	$ (40,546)	$ 13,751	$ (29,106)
Earnings (loss) per share:
Basic earnings per share (in USD per share)	$ 0.03	$ (0.26)	$ 0.08	$ (0.19)
Diluted earnings per share (in USD per share)	$ 0.03	$ (0.26)	$ 0.07	$ (0.19)
Weighted Average Number of Shares Outstanding
Weighted-average shares outstanding—basic (in shares)	164,919,979	156,867,484	164,664,480	155,725,959
Weighted-average shares outstanding - diluted (in shares)	188,903,553	156,867,484	191,142,834	155,725,959