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Income Tax Disclosure [Abstract] Gift card liability Gift Card Liability Gift Card Liability. 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Cost of goods sold Cost of Goods and Services Sold Cost of Goods and Services Sold, Total 2025 Operating Leases, Future Minimum Payments, Due in Five Years Share-based Payment Arrangement, Expense Exercise period Share Based Compensation Vested Options Exercise Period Share based compensation, vested options exercise period. Fair Value, Liabilities, Level 2 to Level 1 Transfers, Amount Fair Value, Liabilities, Level 2 to Level 1 Transfers, Amount Inventory Write-down Inventory Write-down Statement of Financial Position [Abstract] Unvested Restricted Stock Shares, Vested Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period Depreciation, Depletion and Amortization Depreciation, Depletion and Amortization, Total Depreciation and Amortization Expense Thereafter Lessee, Operating Lease, Liability, to be Paid, Year Five 2016 Stock Incentive Plan [Member] Incentive Stock Options Plan2016 [Member] Incentive stock options plan 2016. Bank of America, N.A.[Member] Bank of America, N.A. [Member] Bank of America, N.A. [Member] Stockholders’ equity Stockholders' Equity Attributable to Parent [Abstract] Schedule of Earnings Per Share, Basic and Diluted Schedule of Earnings Per Share, Basic and Diluted [Table Text Block] Stock Options exercised, Weighted average per share exercise price Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price Inventory Increase (Decrease) in Inventories Increase (Decrease) in Inventories, Total Changes in operating assets and liabilities: Increase (Decrease) in Operating Capital [Abstract] 2025 Lessee, Operating Lease, Liability, to be Paid, Year Three Entity Common Stock, Shares Outstanding Entity Common Stock, Shares Outstanding First Choice Bank - Prior Credit Facility [Member] First Choice Bank Prior Credit Facility [Member] First Choice Bank Prior Credit Facility. Number of shares reserved for future issuance Common Stock, Capital Shares Reserved for Future Issuance Retirement Plan Name Retirement Plan Name [Domain] Award Type Award Type [Axis] Entity Shell Company Entity Shell Company Sale of Stock, Price Per Share Stock price, per share Accrued Marketing Costs, Current Accrued marketing expenses Issuance of Class A Common Stock upon exchange of Class B Common Stock Issuance of Class A Common Stock upon exchange of Class B Common Stock Issuance of Class A Common Stock upon exchange of Class B Common Stock Shares Liabilities and stockholders’ equity Liabilities and Equity [Abstract] Debt instrument, floor rate Debt Instrument, Interest Rate, Effective Percentage Entity Incorporation, State or Country Code Entity Incorporation, State or Country Code Earnings Per Share Earnings Per Share [Text Block] Non-current liabilities Liabilities, Noncurrent [Abstract] London Interbank Offered Rate (LIBOR) [Member] Amendment Flag Amendment Flag Product and Service Product and Service [Axis] Deferred offering costs included in accounts payable and accrued expenses Deferred Offering Costs Included in Accounts Payable and Accrued Expenses Deferred offering costs included in accounts payable and accrued expenses. Fair Value of Stock Options Vested Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value Deferred revenue Increase (Decrease) in Contract with Customer, Liability Sale of Stock, Number of Shares Issued in Transaction Cash and cash equivalents Cash and Cash Equivalents, at Carrying Value Cash and Cash Equivalents, at Carrying Value, Total Cash and Cash Equivalents, at Carrying Value, Beginning Balance Cash and Cash Equivalents, at Carrying Value, Ending Balance Selling Selling Expense New Accounting Pronouncements, Policy [Policy Text Block] Recently Accounting Pronouncements Total other income (loss), net Other Income Loss Net Total other income (loss), net. Operating leases, not yet commenced, lease term Lessee, Operating Lease, Lease Not yet Commenced, Term of Contract Fair Value, Assets, Level 1 to Level 2 Transfers, Amount Fair Value, Assets, Level 1 to Level 2 Transfers, Amount Share-based Payment Arrangement, Expense, Tax Benefit Line of credit facility additional borrowing capacity Line Of Credit Facility Additional Borrowing Capacity Line of Credit Facility Additional Borrowing Capacity. Antidilutive Securities, Name Antidilutive Securities, Name [Domain] Property Plant And Equipment [Line Items] Property, Plant and Equipment [Line Items] Other assets Other Assets, Noncurrent Other Assets, Noncurrent, Total Geographical Geographical [Domain] Stock Options outstanding, Aggregate intrinsic value Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value Sale of Stock [Axis] Line Of Credit Facility [Table] Line of Credit Facility [Table] Fair Value of Financial Assets and Liabilities Fair Value Disclosures [Text Block]