STATEMENTS OF INCOME AND COMPREHENSIVE INCOME - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Income Statement [Abstract]
Net revenues	$ 419,591	$ 263,112	$ 110,494
Cost of goods sold	118,370	72,888	31,158
Gross profit	301,221	190,224	79,336
Operating expenses
Selling	81,923	51,896	24,840
Marketing	58,713	38,852	33,193
General and administrative	149,602	41,536	21,650
Total operating expenses	290,238	132,284	79,683
Net (loss) income from operations	10,983	57,940	(347)
Other income, net
Interest income	(239)	136	460
Other expense	(885)	0	(1)
Total other income, net	(1,124)	136	459
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total	9,859	58,076	112
Provision for income taxes	19,415	8,318	0
Net income and comprehensive income	$ (9,556)	$ 49,758	$ 112
Basic earnings per share	$ (0.06)	$ 0.32	$ 0
Diluted earnings per share	$ (0.06)	$ 0.30	$ 0
Weighted-average shares outstanding—basic	159,177,713	153,327,308	153,052,983
Weighted-average shares outstanding—diluted	159,177,713	163,331,348	153,624,013