Exhibit 99.1
|
Investor Relations ir@membershipcollectivegroup.com
Media and Press press@membershipcollectivegroup.com |
Membership Collective Group Announces Second Quarter 2022 Results
LONDON, U.K. August 17, 2022— Membership Collective Group Inc. (NYSE: MCG) (“MCG,” “Company,” “we” or “our”), a global membership platform of physical and digital spaces that connects a vibrant, diverse, and global group of members, today announced results for the second quarter ended July 3, 2022.
Second Quarter 2022 Financial Results
“We had a good second quarter, welcoming more than 21,000 new MCG members and successfully opening a new Soho House in Los Angeles and The Ned NoMad in New York City. We have since opened two more Soho Houses, in Balham (South London) and Copenhagen, in July. We were able to grow revenue almost 100% year-over-year, driven by continued strong membership growth, as well as recovery of our In-House and Other revenues. This growth was despite significant FX headwinds and some continued COVID impact, most noticeably in Hong Kong”, said Nick Jones, Founder and CEO of MCG.
“We continue to increase our EBITDA and remain confident in our membership targets. We are on track to meet our target of nine new Soho House openings this year, as well as two new Ned sites in New York and Doha, and a new The LINE in San Francisco. We update our fiscal 2022 guidance primarily to reflect the impact of FX and Hong Kong on our reported numbers.”
Summary of Financial Results for the Quarter Ending July 3, 2022
|
For the 13 Weeks Ended |
|
|||||
(in thousands, except shares and per share amount unless otherwise noted) |
July 3, 2022 |
|
|
July 4, 2021 |
|
||
Total revenues |
$ |
243,770 |
|
|
$ |
124,079 |
|
Membership revenues |
$ |
65,889 |
|
|
$ |
44,863 |
|
In-House revenues |
$ |
109,685 |
|
|
$ |
45,793 |
|
Other revenues |
$ |
68,196 |
|
|
$ |
33,423 |
|
Operating loss |
$ |
(65,488 |
) |
|
$ |
(46,860 |
) |
House-Level Contribution(1) |
$ |
36,632 |
|
|
$ |
16,743 |
|
House-Level Contribution margin (%)(1) |
|
22 |
% |
|
|
19 |
% |
Other Contribution(1) |
$ |
12,707 |
|
|
$ |
(3,779 |
) |
Other contribution margin (%)(1) |
|
17 |
% |
|
|
(10 |
)% |
Net loss attributable to MCG Inc. |
$ |
(81,959 |
) |
|
$ |
(55,987 |
) |
Adjusted EBITDA(1) |
$ |
15,385 |
|
|
$ |
(12,556 |
) |
Adjusted EBITDA margin (%)(1) |
|
6 |
% |
|
|
(10 |
)% |
Net debt(1)(2) |
$ |
443,766 |
|
|
$ |
631,276 |
|
Weighted average Class A and Class B Shares outstanding |
|
201,203,671 |
|
|
|
151,449,262 |
|
Basic and diluted loss per share |
$ |
(0.41 |
) |
|
$ |
(0.43 |
) |
(1) See “Non-GAAP Financial Measures” on page 6 for reconciliations of Non-GAAP measures to GAAP measures.
(2) Net Debt is presented as of July 3, 2022 and July 4, 2021 respectively.
Expenses listed below are not added back in Adjusted EBITDA:
|
For the 13 Weeks Ended |
|
|||||
(in thousands, unless otherwise noted) |
July 3, 2022 |
|
|
July 4, 2021 |
|
||
Pre-opening expenses |
$ |
3,741 |
|
|
$ |
6,493 |
|
Non-cash rent(1) |
|
(2,413 |
) |
|
|
(4,716 |
) |
Deferred registration fees, net |
|
(507 |
) |
|
|
10 |
|
(1) Non-cash rent for the 13 weeks ended July 3, 2022 includes an out of period operating lease liability adjustment of $6,185. If this was excluded, Non-cash rent would have been $3,772.
We delivered the following highlights across our strategic priorities in the second quarter of Fiscal 2022
1. Global Expansion of Soho Houses
2. Enhance Membership Value
3. House Foundations
4. Operational Excellence While Delivering Growth
5. Launch & Grow New Membership Brands
6. Drive Digital Experience
Membership Summary for the Quarter Ending July 3, 2022
|
As of |
|
|||||
|
July 3, 2022 |
|
|
July 4, 2021 |
|
||
Total Members |
|
193,370 |
|
|
|
127,840 |
|
Total Soho House members |
|
142,250 |
|
|
|
111,910 |
|
Frozen members |
|
2,610 |
|
|
|
10,800 |
|
Soho Friends |
|
37,839 |
|
|
|
9,340 |
|
Soho Works |
|
6,442 |
|
|
|
3,155 |
|
HOME+ |
|
6,839 |
|
|
|
3,435 |
|
SH.APP Active Users |
|
150,259 |
|
|
|
94,678 |
|
|
|
As of |
|
|||||
|
|
July 3, |
|
|
July 4, |
|
||
|
|
(Unaudited) |
|
|||||
Number of Soho Houses |
|
|
36 |
|
|
|
30 |
|
North America |
|
|
13 |
|
|
|
11 |
|
United Kingdom |
|
|
12 |
|
|
|
11 |
|
Europe/ROW |
|
|
11 |
|
|
|
8 |
|
Number of Soho House Members |
|
|
142,250 |
|
|
|
111,910 |
|
North America |
|
|
53,879 |
|
|
|
42,296 |
|
United Kingdom |
|
|
54,764 |
|
|
|
45,277 |
|
Europe/ROW |
|
|
27,755 |
|
|
|
19,750 |
|
All Other |
|
|
5,852 |
|
|
|
4,587 |
|
Number of Other Members |
|
|
51,120 |
|
|
|
15,930 |
|
North America |
|
|
13,421 |
|
|
|
3,268 |
|
United Kingdom |
|
|
32,013 |
|
|
|
12,012 |
|
Europe/ROW |
|
|
5,686 |
|
|
|
650 |
|
Number of Active App Users |
|
|
150,259 |
|
|
|
94,678 |
|
Memberships
Financing
We’re updating our fiscal 2022 guidance. Our total Soho House members targets remains unchanged, but we lower revenue and EBITDA targets mostly reflecting headwinds from FX and Hong Kong:
FY2022 Guidance |
Old Range |
New Range** |
New Range YoY % |
Soho House Members |
160,000 to 165,000 |
Unchanged |
30% to 34% |
Total Membership Revenues |
$270 million to $280 million |
$265 million to $275 million |
40% to 45% |
Total Revenues |
$950 million to $1,025 million |
$910 million to $985 million |
62% to 76% |
Adjusted EBITDA* |
$80 million to $90 million |
$70 million to $80 million |
N/A |
*without adding back pre-opening costs, non-cash rent and deferred registration fees which we currently estimate to be a total of ~$40 million combined for fiscal 2022 as a whole
**Assumes EUR/USD at 1.02 and GBP/USD at 1.21 for H2 2022, to reflect prevailing rates
Conference Call and Webcast:
A conference call and live webcast will be hosted to discuss these results on Wednesday, August 17, 2022, at 09:00 EDT / 14:00 BST.
A live broadcast and accompanying presentation will be available at MCG’s website
www.membershipcollectivegroup.com.
To listen to the live conference call, please dial;
USA:
Participant Toll-Free Dial-In Number: +1 (800) 715-9871
Participant Toll Dial-In Number: +1 (646) 307-19631
UK:
Participant UK Toll-Free Dial-In Number: +44 (0) 800 260 6466
Participant UK Toll Dial-In Number: +44 (0) 20 3481 4247
Conference ID: 7633905
A replay of the webcast will be available on the MCG website following the call for up to 90 days.
Contacts: -
Investor Relations: ir@membershipcollectivegroup.com
Press: press@membershipcollectivegroup.com
Non-GAAP Financial Measures
This presentation contains certain financial measures, including Adjusted EBITDA, House-Level Contribution and Margin, Other Contribution and Margin, Net Debt and certain financial measures presented on a Constant Currency basis that are not required by, or presented in accordance with, accounting principles generally accepted in the United States of America (‘GAAP’). We refer to these
measures as ‘non-GAAP financial measures.’ We use these non-GAAP financial measures when planning, monitoring and evaluating our performance. While we believe that these non-GAAP financial measures are useful in evaluating our business, this information should be considered as supplemental in nature and is not meant as a substitute for revenues or net income (loss), in each case as recognized in accordance with GAAP. In addition, other companies may calculate one or more of these measures differently, which reduces the usefulness of any such measure as a comparative measure. See Appendix for a definition of these non-GAAP financial measures and a reconciliation to the most directly comparable GAAP financial measures.
We provide earnings guidance using both GAAP and non-GAAP financial measures. A reconciliation of the Company’s Adjusted EBITDA guidance to the most directly comparable GAAP financial measure cannot be provided without unreasonable efforts and is not provided herein because of the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliations, including adjustments that are made for future changes in foreign exchange and the other adjustments reflected in our reconciliation of historical non-GAAP financial measures, the amounts of which, could be material.
The information in this presentation should be read in conjunction with our Quarterly Report on Form 10-Q and other information that we file with the SEC. The reconciliations of non-GAAP financial measures are an integral part of the information presented herein. You can access these documents on our website, www.membershipcollectivegroup.com, free of charge, as well as amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after such material is electronically filed with, or furnished to, the SEC. The information contained on our website is not incorporated by reference into, and should not be considered a part of, this presentation.
In addition, the SEC maintains a website that contains reports, proxy and information statements, and other information regarding issuers, including the Company, that file electronically with the SEC at www.sec.gov.
The non-GAAP financial measures we use herein are defined by us as follows:
ADJUSTED EBITDA. Adjusted EBITDA is a supplemental measure of our performance. Adjusted EBITDA is defined as Net income (loss) before Depreciation and amortization, Interest expense, net, Income tax (expense) benefit, adjusted to take account of the impact of certain non-cash and other items that we do not consider in our evaluation of ongoing operating performance. These other items include, but are not limited to, Gain (loss) on sale of property and other, net, Share of loss (profit) from equity method investments, Foreign exchange, Share of equity method investments adjusted EBITDA and Share-based compensation expense. We believe that Adjusted EBITDA is an appropriate measure of operating performance because it eliminates the impact of expenses (income) that do not relate to ongoing business performance.
HOUSE-LEVEL CONTRIBUTION AND MARGIN. House-Level Contribution is defined as House Revenues less In-House operating expenses, which includes expense items such as food and beverage costs, labor costs, variable overheads and fixed costs, such as rent. It does not reflect the impact of depreciation, amortization, impairment, gain or loss on sale of property, or general and administrative expenses. House-Level Contribution Margin is defined as House-Level Contribution as a percentage of our House Revenues
and is a key determinant of our performance and profitability and our return on the investment we make in each of our Houses. Given that all costs associated with providing our members with the Soho House experience, including the costs associated with maintaining our Houses and providing services to members while in the Houses, are included in In-House operating expenses, we use House Revenues (inclusive of House Membership Revenues) in calculating House-Level Contribution and House-Level Contribution Margin to assess the overall profitability of our Houses. Accordingly, our management considers House-Level Contribution and House-Level Contribution Margin to be an important management measure to evaluate the performance of each House, and growth in aggregate House-Level Contribution allows us to leverage our general and administrative costs and improve overall profitability.
HOUSE MEMBERSHIP REVENUES. House Membership Revenues are comprised primarily of annual membership fees and one-time legacy registration fees from Soho House members which are amortized over 20 years. The one-time registration fee is no longer applicable to new members admitted from April 4, 2022, see House Introduction Credits below.
HOUSE INTRODUCTION CREDITS. New members admitted from April 4, 2022 are required to purchase House Introduction Credits as part of their membership, per the House rules. House Introduction Credits are credits of an equivalent value to cash within Houses and are redeemable against purchases of food and beverage items, and bedroom stays, at the Houses. House Introduction Credits expire after the first three months from the date of issuance, where legally permitted in the regions we operate, if not utilized or if the Company terminates a member’s House membership.
IN-HOUSE REVENUES. In-House revenues include all revenues realized within our Houses, including food and beverage, accommodation and spa products and treatments.
HOUSE REVENUES. House Revenues is defined as House Membership Revenues plus In-House revenues, less Non-House Membership Revenues. Our management views House Membership Revenues and In-House revenues as interrelated and their aggregation as important in tracking House performance. Although there is no minimum spend for any member on In-House offerings, nevertheless in practice most members consume food and beverage, accommodations and other offerings at our Houses. The pricing of our In-House offerings is reflective of the fact that the significant majority of In-House offerings that generate In-House revenues are consumed by members who also pay a membership fee in relation to that House, with pricing of such In-House offerings being identical for both members and non-members.
OTHER CONTRIBUTION AND MARGIN. Other Contribution is defined as Other revenues plus Non-House Membership Revenues less Other operating expenses, which includes expense items not related to the operation of Houses, such as labor costs, variable overheads and fixed costs, such as rent. It does not reflect the impact of depreciation, amortization, impairment, gain or loss on sale of property, or general and administrative expenses. Other Contribution Margin defined as Other Contribution as a percentage of our Other revenues and is a key determinant of our performance and profitability and our return on the investment in our non-House business. Our management considers Other Contribution and Contribution Margin to be an important management measure.
NET DEBT. Net Debt reflects the total debt, comprising long-term debt, property mortgage loans and related party loans, less cash, cash equivalents and restricted cash. Net Debt is an important measure to monitor leverage and evaluate the balance sheet. A limitation associated with using Net Debt is that it subtracts Cash and cash equivalents and Restricted cash and therefore may imply that there is less Company debt than the most comparable GAAP measure indicates. Management believes that investors may find it useful to monitor leverage and evaluate the balance sheet.
REVENUE PER AVAILABLE ROOM. The key industry standard for measuring hotel-operating performance is RevPAR, which is calculated by multiplying the percentage of occupied rooms by the average daily room rate realized.
CONSTANT CURRENCY. Some of our financial and operational data that we disclose in this release is presented on a ‘constant currency’ basis to isolate the effect of currency changes during the period. Where we refer to a measure being calculated in ‘constant currency,’ we are calculating the dollar change and the percentage change as if the exchange rate that is being used in the current period was in effect for all prior periods presented. We believe that this calculation provides a more meaningful indication of actual year over year performance and eliminates any fluctuations from currency exchange rates.
While we believe that these non-GAAP financial measures are useful in evaluating our business, this information should be considered as supplemental in nature and is not meant as a substitute for revenues or net income (loss), in each case as recognized in accordance with GAAP. In addition, other companies may calculate one or more of these measures differently, which reduces the usefulness of any such measure as a comparative measure.
A reconciliation of Net loss to Adjusted EBITDA for the 13 weeks ending July 3, 2022 and July 4, 2021 is set forth below:
|
|
|
For the 13 Weeks Ended |
|
|
Percent Change |
|
||||||||||
|
|
|
July 3, |
|
|
July 4, |
|
|
Actuals |
|
|
Constant |
|
||||
|
|
|
Actuals |
|
|
|
|
||||||||||
|
|
|
(Unaudited, dollar amounts in thousands, except share and per share amounts or unless otherwise noted) |
|
|||||||||||||
Net loss |
|
|
$ |
(83,555 |
) |
|
$ |
(57,108 |
) |
|
|
(46 |
)% |
|
|
(64 |
)% |
Depreciation and amortization |
|
|
|
22,688 |
|
|
|
21,905 |
|
|
|
4 |
% |
|
|
16 |
% |
Interest expense, net |
|
|
|
18,778 |
|
|
|
17,018 |
|
|
|
10 |
% |
|
|
24 |
% |
Income tax expense |
|
|
|
509 |
|
|
|
3 |
|
|
n/m |
|
|
n/m |
|
||
EBITDA |
|
|
|
(41,580 |
) |
|
|
(18,182 |
) |
|
n/m |
|
|
n/m |
|
||
Loss (gain) on sale of property and other, net |
|
|
|
122 |
|
|
|
(6,903 |
) |
|
n/m |
|
|
n/m |
|
||
Share of (profit) loss of equity method investments |
|
|
|
(1,342 |
) |
|
|
130 |
|
|
n/m |
|
|
n/m |
|
||
Foreign exchange(2) |
|
|
|
57,176 |
|
|
|
1,055 |
|
|
n/m |
|
|
n/m |
|
||
Share of equity method investments adjusted EBITDA |
|
|
|
2,365 |
|
|
|
1,456 |
|
|
|
62 |
% |
|
|
83 |
% |
Share-based compensation expense(2) |
|
|
|
4,274 |
|
|
|
2,548 |
|
|
|
68 |
% |
|
|
89 |
% |
Membership credits expense(3) |
|
|
|
555 |
|
|
|
1,404 |
|
|
|
(60 |
)% |
|
|
(56 |
)% |
COVID-19 related rebate(4) |
|
|
|
— |
|
|
|
(272 |
) |
|
n/m |
|
|
n/m |
|
||
Corporate financing and restructuring costs(5) |
|
|
|
— |
|
|
|
6,208 |
|
|
n/m |
|
|
n/m |
|
||
Out of period operating lease liability adjustment(6) |
|
|
|
(6,185 |
) |
|
|
— |
|
|
n/m |
|
|
n/m |
|
||
Adjusted EBITDA |
|
|
$ |
15,385 |
|
|
$ |
(12,556 |
) |
|
n/m |
|
|
n/m |
|
||
A Reconciliation of Operating loss to House-Level Contribution & Other Contribution for the 13 weeks ending July 3, 2022 and July 4, 2021 is set forth below:
|
For the 13 Weeks Ended |
|
|
|
|
|
|
|
|
|
|
||||||||
|
July 3, |
|
|
July 4, |
|
|
Change % |
|
|
April 4, 2021 |
|
|
Constant Currency |
|
|||||
|
Actuals |
|
|
|
|
|
|
|
|||||||||||
|
(Unaudited, dollar amounts in thousands) |
|
|||||||||||||||||
Operating loss |
$ |
(65,488 |
) |
|
$ |
(46,860 |
) |
|
|
(40 |
)% |
|
$ |
(41,694 |
) |
|
|
(57 |
)% |
General and administrative |
|
26,647 |
|
|
|
19,500 |
|
|
|
37 |
% |
|
|
17,350 |
|
|
|
54 |
% |
Pre-opening expenses |
|
3,741 |
|
|
|
6,493 |
|
|
|
(42 |
)% |
|
|
5,777 |
|
|
|
(35 |
)% |
Depreciation and amortization |
|
22,688 |
|
|
|
21,905 |
|
|
|
4 |
% |
|
|
19,490 |
|
|
|
16 |
% |
Share-based compensation |
|
4,274 |
|
|
|
2,548 |
|
|
|
68 |
% |
|
|
2,267 |
|
|
|
89 |
% |
Foreign exchange loss, net |
|
57,176 |
|
|
|
1,055 |
|
|
n/m |
|
|
|
939 |
|
|
n/m |
|
||
Other |
|
301 |
|
|
|
8,323 |
|
|
|
(96 |
)% |
|
|
7,405 |
|
|
|
(96 |
)% |
Non-House membership revenues |
|
(7,269 |
) |
|
|
(3,483 |
) |
|
n/m |
|
|
|
(3,099 |
) |
|
n/m |
|
||
Other revenues |
|
(68,196 |
) |
|
|
(33,423 |
) |
|
n/m |
|
|
|
(29,738 |
) |
|
n/m |
|
||
Other operating expenses |
|
62,758 |
|
|
|
40,685 |
|
|
|
54 |
% |
|
|
36,200 |
|
|
|
73 |
% |
House-Level Contribution |
$ |
36,632 |
|
|
$ |
16,743 |
|
|
n/m |
|
|
$ |
14,897 |
|
|
n/m |
|
||
Operating loss margin |
|
(27 |
)% |
|
|
(38 |
)% |
|
|
|
|
|
(38 |
)% |
|
|
|
||
House-Level Contribution Margin |
|
22 |
% |
|
|
19 |
% |
|
|
|
|
|
19 |
% |
|
|
|
||
|
For the 13 Weeks Ended |
|
|
|
|
|
|
|
|
|
|
||||||||
|
July 3, |
|
|
July 4, |
|
|
Change % |
|
|
April 4, 2021 |
|
|
Constant Currency |
|
|||||
|
Actuals |
|
|
|
|
|
|
|
|||||||||||
|
(Unaudited, dollar amounts in thousands) |
|
|||||||||||||||||
Operating loss |
$ |
(65,488 |
) |
|
$ |
(46,860 |
) |
|
|
(40 |
)% |
|
$ |
(41,694 |
) |
|
|
(57 |
)% |
General and administrative |
|
26,647 |
|
|
|
19,500 |
|
|
|
37 |
% |
|
|
17,350 |
|
|
|
54 |
% |
Pre-opening expenses |
|
3,741 |
|
|
|
6,493 |
|
|
|
(42 |
)% |
|
|
5,777 |
|
|
|
(35 |
)% |
Depreciation and amortization |
|
22,688 |
|
|
|
21,905 |
|
|
|
4 |
% |
|
|
19,490 |
|
|
|
16 |
% |
Share-based compensation |
|
4,274 |
|
|
|
2,548 |
|
|
|
68 |
% |
|
|
2,267 |
|
|
|
89 |
% |
Foreign exchange loss, net |
|
57,176 |
|
|
|
1,055 |
|
|
n/m |
|
|
|
939 |
|
|
n/m |
|
||
Other |
|
301 |
|
|
|
8,323 |
|
|
|
(96 |
)% |
|
|
7,405 |
|
|
|
(96 |
)% |
House membership revenues |
|
(58,620 |
) |
|
|
(41,380 |
) |
|
|
(42 |
)% |
|
|
(36,818 |
) |
|
|
(59 |
)% |
In-House revenues |
|
(109,685 |
) |
|
|
(45,793 |
) |
|
n/m |
|
|
|
(40,745 |
) |
|
n/m |
|
||
In-House operating expenses |
|
131,673 |
|
|
|
70,430 |
|
|
|
87 |
% |
|
|
62,666 |
|
|
n/m |
|
|
Total Other Contribution |
$ |
12,707 |
|
|
$ |
(3,779 |
) |
|
n/m |
|
|
$ |
(3,362 |
) |
|
n/m |
|
||
Operating loss margin |
|
(27 |
)% |
|
|
(38 |
)% |
|
|
|
|
|
(38 |
)% |
|
|
|
||
Other Contribution Margin |
|
17 |
% |
|
|
(10 |
)% |
|
|
|
|
|
(10 |
)% |
|
|
|
||
A reconciliation of Net Debt as of July 3, 2022 and July 4, 2021 is set forth below:
|
As of |
|
|
Percentage change |
|
||||||||||
|
July 3, |
|
|
July 4, |
|
|
Actuals |
|
|
Constant Currency |
|
||||
Current portion of debt, net of debt issuance costs |
$ |
11,133 |
|
|
$ |
96,678 |
|
|
|
(88 |
)% |
|
|
(87 |
)% |
Debt, net of current portion and debt issuance costs |
|
559,631 |
|
|
|
457,169 |
|
|
|
22 |
% |
|
|
40 |
% |
Property mortgage loans, net of debt issuance costs |
|
115,845 |
|
|
|
114,773 |
|
|
|
1 |
% |
|
|
15 |
% |
Current portion of related party loans |
|
423 |
|
|
|
592 |
|
|
|
(29 |
)% |
|
|
(18 |
)% |
Related party loans, net of current portion and imputed interest |
|
23,060 |
|
|
|
19,011 |
|
|
|
21 |
% |
|
|
38 |
% |
Total debt |
|
710,092 |
|
|
|
688,223 |
|
|
|
3 |
% |
|
|
18 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Cash and cash equivalents |
|
(259,065 |
) |
|
|
(48,980 |
) |
|
n/m |
|
|
n/m |
|
||
Restricted cash |
|
(7,261 |
) |
|
|
(7,967 |
) |
|
|
9 |
% |
|
|
(4 |
)% |
Net Debt |
$ |
443,766 |
|
|
$ |
631,276 |
|
|
|
(30 |
)% |
|
|
(20 |
)% |
Key Performance and Operating Metrics Evaluated by Management
In assessing the performance of our business, we consider a variety of operating and financial measures. These key measures include:
NUMBER OF SOHO HOUSES. The number of Soho Houses reflects the total number of Soho Houses in operation in any period, irrespective of whether each House is (i) controlled by us, (ii) operated through a non-controlling interest in a joint venture or (iii) operated through a management contract.
We review the number of members from all Houses to assess new member growth, total House Revenues, and House-Level Contribution.
NUMBER OF SOHO HOUSE MEMBERS. Our Soho House membership model is an integral part of our business and has a significant impact on our profitability and financial performance. Typically, members hold an Every House membership or a Local House membership. Member count is the primary driver of Membership Revenues and is also a critical factor in In-House Revenues as members utilize the offerings that are provided within the Houses. Soho House members include all active, frozen and non-paying members.
The extent to which we achieve growth in our membership base, retain existing members and periodically increase our membership fee rates will impact our profitability. We have historically enjoyed strong member loyalty, reflected by very high retention rates. Robust demand for our memberships is also evidenced by considerable wait lists for our Houses.
The year-over-year increase in our total number of Soho House members is driven by a combination of increases in membership at existing Houses and members from new Houses.
NUMBER OF OTHER MEMBERS. Other members include members of Soho Works, Soho Friends and SOHO HOME+ and are key to our growth strategy and enhancing our Soho House member experience. Like Soho House members, other memberships are an integral part of our business and we believe will have a significant impact on our profitability and financial performance in the future.
FROZEN MEMBERS. Frozen Members refers to Soho House members who have elected to suspend their membership payments on a six, nine- or twelve-month basis during which period the member is not able to gain access to a Soho House site as a member, access our membership Apps, or book bedrooms or Cowshed treatments or products on discounted member rates. Frozen Members are not included in Adult Paying Members, but are included in the total number of Soho House members.
MEMBERSHIP REVENUES. Membership revenues are comprised of House Membership Revenues (as defined below) and Non-House Membership Revenues (as defined below). House Membership Revenues and Non-House Membership Revenues are each comprised primarily of annual membership fees and one-time registration fees which are amortized over 20 years. Membership revenues are a function of the number of members, membership mix, and membership pricing. For GAAP, we report Membership revenues only from Houses and sites in which we own a controlling interest. Our membership pricing varies by geographic segment and membership offering and, as such, our mix of House and Soho Works club openings can affect our revenue growth and profitability over time. Prices are generally higher in North America and the rest of the world compared with the UK and Europe. Membership revenues provide a stable and recurring source of revenues which have few direct costs and, as such, is a reliable and predictable source of cash flow.
HOUSE MEMBERSHIP REVENUES. House Membership Revenues is an important performance indicator and is defined above in the NON-GAAP reconciliation.
IN-HOUSE REVENUES. In-House revenues refer to all revenues realized within our Houses, and primarily includes revenues from food and beverage, accommodation, and spa products and treatments.
HOUSE REVENUES. House Revenues is an important performance indicator and is defined in “Non-GAAP Financial Measures."
OTHER REVENUES. Other revenues are defined as total revenues that are not realized within our Houses, including revenues from Scorpios, Soho Works and our stand-alone restaurants, procurement fees from Soho House Design, Soho Home and Cowshed retail products and other revenues from products and services that we provide outside of our Houses, as well as management fees from the Ned.
NON-HOUSE MEMBERSHIP REVENUES. Non-House Membership Revenues are comprised of Soho Works membership revenues, Soho Friends membership revenues and SOHO HOME+ membership revenues.
SH.APP ACTIVE USERS. SH.APP Active App Users is defined as unique users who have logged into our membership App within the last three months.
Forward Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our expected financial performance and operational performance for the second half of fiscal 2022, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate” and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including important factors discussed under the caption “Risk Factors” in our annual report on form 10-K for the fiscal year ended January 2, 2022 and as such factors may be updated from time to time in our other filings with the SEC, which are accessible on the SEC’s website at www.sec.gov. In addition, we operate in rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release are inherently uncertain and may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Accordingly, you should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this release relate only to events or information as of the date on which the statements are made in this release. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
Contacts:
Investor Relations
ir@membershipcollectivegroup.com
Media and Press
press@membershipcollectivegroup.com
About Membership Collective Group:
The Membership Collective Group (MCG) is a global membership platform of physical and digital spaces that connects a vibrant, diverse and global group of members. These members use the MCG platform to work, socialize, connect, create and flourish all over the world. We began with the opening of the first Soho House in 1995 and remain the only company to have scaled a private membership network with a global presence. Members around the world engage with MCG through our global collection, as at July 3, 2022, of 36 Soho Houses, 9 Soho Works, The Ned in London and New York, Scorpios Beach Club in Mykonos, Soho Home – our interiors and lifestyle retail brand – and our digital channels. The LINE and Saguaro hotels in North America also form part of MCG’s wider portfolio.
For more information, please visit www.membershipcollectivegroup.com.
Source: Membership Collective Group (MCG)