Summary of Significant Accounting Policies - Additional Information (Detail)		12 Months Ended
	Sep. 10, 2021	Dec. 31, 2021 USD ($) Number	Dec. 31, 2020 USD ($)
Summary Of Significant Accounting Policies [Line Items]
Stockholders' Equity Note, Stock Split, Conversion Ratio	445
Allowance for doubtful accounts		$ 10,000
Impairment losses		0	$ 0
Impairment Losses, Investments		0	0
Equity Method Investment on Temporary Impairment		$ 0	0
Finite-Lived Intangible Asset, Useful Life		20 years
Finite-Lived Intangible Assets, Net		$ 6,592,316	7,635,253
Goodwill, Impairment Loss		0	0
Goodwill		$ 14,440,683	14,440,683
Revenue Performance Obligation Subscription Timing Allowed To Customer		45 days
Accrued Sales Returns Current		$ 50,000	63,000
Selling, general, and administrative		54,913,441	48,397,419
Advertising Expense		23,400,000	7,800,000
Research and development		$ 5,935,514	4,224,891
Number of Reportable Segments | Number		1
Operating lease right-of-use asset, net		$ 17,836,756	17,740,816
Operating Lease, Liability		30,238,975	29,888,286
Coronavirus Aid Relief And Economic Security Cares Act
Summary Of Significant Accounting Policies [Line Items]
Deferred payroll taxes, Paid		500,000
Deferred Payroll Taxes Accrued		$ 500,000
Deferred Payroll Taxes Payable, Date		Dec. 31, 2022
Outbound Freight [Member]
Summary Of Significant Accounting Policies [Line Items]
Selling, general, and administrative		$ 8,600,000	6,200,000
Sales Channel Professional Business To Business Sales [Member]
Summary Of Significant Accounting Policies [Line Items]
Revenue Performance Obligation Funds Collected At The Time Of Subscription		0
Revenue Performance Obligation Costs Collected At The Time Of Cancelation Or Modification Of Subscription		$ 0
Sales Channel Directly To Consumer Subscription Sales [Member]
Summary Of Significant Accounting Policies [Line Items]
Revenue Recognition Percentage Of Sales Discount Offered		10.00%
Number Of Days Within The Date Of Purchase Within Which Return Or Refund Request Must Be Submitted		60 days
Sales Channel Directly To Consumer Subscription Sales [Member] | Every Two Months Subscription
Summary Of Significant Accounting Policies [Line Items]
Revenue Performance Obligation Subscription Timing Allowed To Customer		2 months
Sales Channel Directly To Consumer Subscription Sales [Member] | Every Three Months Subscription
Summary Of Significant Accounting Policies [Line Items]
Revenue Performance Obligation Subscription Timing Allowed To Customer		3 months
Sales Channel Directly To Consumer Subscription Sales [Member] | Every Four Months Subscription
Summary Of Significant Accounting Policies [Line Items]
Revenue Performance Obligation Subscription Timing Allowed To Customer		4 months
Customer Relationships
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Assets, Net		$ 2,762,500	3,087,500
Trade Names
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Assets, Net		$ 1,773,333	2,280,000
In Process Research and Development
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		10 years
Finite-Lived Intangible Assets, Net
Licensing Agreements
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Assets, Net		$ 1,543,150	1,607,753
Customer Concentration Risk [Member] | Accounts Receivable [Member]
Summary Of Significant Accounting Policies [Line Items]
Allowance for doubtful accounts			$ 34,000
Minimum
Summary Of Significant Accounting Policies [Line Items]
Change in equity ownership		50.00%
Minimum | Sales Channel Directly To Consumer Subscription Sales [Member] | Amazon
Summary Of Significant Accounting Policies [Line Items]
Revenue Recognition Percentage Of Sales Discount Offered		5.00%
Minimum | Trade Names
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		5 years
Minimum | Developed Technology Rights
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		3 years
Minimum | Licensing Agreements
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		3 years
Minimum | Customer Concentration Risk [Member] | Accounts Receivable [Member]
Summary Of Significant Accounting Policies [Line Items]
Concentration risk percentage		10.00%
Minimum | Customer Concentration Risk [Member] | Total Sales [Member]
Summary Of Significant Accounting Policies [Line Items]
Concentration risk percentage		10.00%
Maximum | Sales Channel Directly To Consumer Subscription Sales [Member] | Amazon
Summary Of Significant Accounting Policies [Line Items]
Revenue Recognition Percentage Of Sales Discount Offered		10.00%
Maximum | Trade Names
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		15 years
Maximum | Developed Technology Rights
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		15 years
Maximum | Licensing Agreements
Summary Of Significant Accounting Policies [Line Items]
Finite-Lived Intangible Asset, Useful Life		15 years
Weighted Average | Sales Channel Directly To Consumer Subscription Sales [Member] | Amazon
Summary Of Significant Accounting Policies [Line Items]
Revenue Recognition Percentage Of Sales Discount Offered		6.00%
Machinery and equipment | Minimum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		3
Machinery and equipment | Maximum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		15
Furniture and fixtures | Minimum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		3
Furniture and fixtures | Maximum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		7
Office equipment | Minimum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		3
Office equipment | Maximum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		7
Leasehold improvements | Minimum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		3
Leasehold improvements | Maximum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		20
Vehicles
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		7
Lab equipment [Member] | Minimum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		5
Lab equipment [Member] | Maximum
Summary Of Significant Accounting Policies [Line Items]
Machinery and equipment		10