0001842149-21-000002.txt : 20210216
0001842149-21-000002.hdr.sgml : 20210216
20210212210036
ACCESSION NUMBER: 0001842149-21-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20201231
FILED AS OF DATE: 20210216
DATE AS OF CHANGE: 20210212
EFFECTIVENESS DATE: 20210216
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Heron Bay Capital Management
CENTRAL INDEX KEY: 0001842149
IRS NUMBER: 844098993
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20805
FILM NUMBER: 21631477
BUSINESS ADDRESS:
STREET 1: 40701 WOODWARD AVE SUITE 104
CITY: BLOOMFIELD HILLS
STATE: MI
ZIP: 48304
BUSINESS PHONE: 2489700900
MAIL ADDRESS:
STREET 1: 40701 WOODWARD AVE SUITE 104
CITY: BLOOMFIELD HILLS
STATE: MI
ZIP: 48304
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001842149
XXXXXXXX
12-31-2020
12-31-2020
Heron Bay Capital Management
40701 WOODWARD AVE SUITE 104
BLOOMFIELD HILLS
MI
48304
13F HOLDINGS REPORT
028-20805
N
Paul Seizert
Chief Compliance Officer
248-970-0900
Paul Seizert
Bloomfield Hills
MI
02-12-2021
0
153550
71
false
INFORMATION TABLE
2
13F-HeronBayQ42020.xml
ABBVIE INC
COM
00287Y109
1102
10280
SH
SOLE
0
0
10280
ABERDEEN STD PRECIOUS METALS
PHYSCL PM BASKET
003263100
395
3989
SH
SOLE
0
0
3989
ADVENT CONVERTIBLE & INCOME
COM
00764C109
970
58712
SH
SOLE
0
0
58712
ALEXION PHARMACEUTICALS INC
COM
015351109
1262
8076
SH
SOLE
0
0
8076
ALLIANZGI CONV & INCOME FD I
COM
018825109
5871
1153440
SH
SOLE
0
0
1153440
ALPHABET INC
CAP STK CL A
02079K305
5964
3403
SH
SOLE
0
0
3403
AMGEN INC
COM
031162100
2527
10990
SH
SOLE
0
0
10990
ANHEUSER BUSCH INBEV SA/NV
SPONSORED ADR
03524A108
1199
17157
SH
SOLE
0
0
17157
ANTHEM INC
COM
036752103
3214
10010
SH
SOLE
0
0
10010
APPLE INC
COM
037833100
9590
72275
SH
SOLE
0
0
72275
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1965
8475
SH
SOLE
0
0
8475
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
348
1
SH
SOLE
0
0
1
BIOGEN INC
COM
09062X103
1521
6210
SH
SOLE
0
0
6210
BK OF AMERICA CORP
COM
060505104
2635
86932
SH
SOLE
0
0
86932
BLACKROCK LTD DURATION INC T
COM SHS
09249W101
2305
144805
SH
SOLE
0
0
144805
CDK GLOBAL INC
COM
12508E101
3200
61733
SH
SOLE
0
0
61733
CHANGE HEALTHCARE INC
COM
15912K100
937
50258
SH
SOLE
0
0
50258
CHECK POINT SOFTWARE TECH LT
ORD
M22465104
3509
26398
SH
SOLE
0
0
26398
CHUBB LIMITED
COM
H1467J104
238
1545
SH
SOLE
0
0
1545
COMCAST CORP NEW
CL A
20030N101
2132
40680
SH
SOLE
0
0
40680
DECKERS OUTDOOR CORP
COM
243537107
731
2548
SH
SOLE
0
0
2548
DISCOVERY INC
COM SER C
25470F302
4316
164791
SH
SOLE
0
0
164791
DISNEY WALT CO
COM
254687106
778
4294
SH
SOLE
0
0
4294
EATON VANCE TAX-MANAGED DIVE
COM
27828N102
8586
700883
SH
SOLE
0
0
700883
EATON VANCE TAX-MANAGED GLOB
COM
27829C105
8539
882174
SH
SOLE
0
0
882174
EATON VANCE TX ADV GLBL DIV
COM
27828S101
4259
233357
SH
SOLE
0
0
233357
EBAY INC.
COM
278642103
2374
47236
SH
SOLE
0
0
47236
FACTSET RESH SYS INC
COM
303075105
2087
6277
SH
SOLE
0
0
6277
FIDELITY NATIONAL FINANCIAL
FNF GROUP COM
31620R303
1509
38613
SH
SOLE
0
0
38613
FIFTH THIRD BANCORP
COM
316773100
1771
64233
SH
SOLE
0
0
64233
FOX CORP
CL A COM
35137L105
2240
76926
SH
SOLE
0
0
76926
GENERAC HLDGS INC
COM
368736104
1064
4680
SH
SOLE
0
0
4680
IDEX CORP
COM
45167R104
1560
7830
SH
SOLE
0
0
7830
INNOVIVA INC
COM
45781M101
807
65113
SH
SOLE
0
0
65113
INVESTMENT MANAGERS SER TR
KNWLDL LD ETF
46143U849
246
5822
SH
SOLE
0
0
5822
ISHARES TR
SHRT NAT MUN ETF
464288158
201
1861
SH
SOLE
0
0
1861
J2 GLOBAL INC
COM
48123V102
2222
22750
SH
SOLE
0
0
22750
JANUS HENDERSON GROUP PLC
ORD SHS
G4474Y214
1238
38094
SH
SOLE
0
0
38094
JAZZ PHARMACEUTICALS PLC
SHS USD
G50871105
1719
10415
SH
SOLE
0
0
10415
JOHNSON & JOHNSON
COM
478160104
4002
25429
SH
SOLE
0
0
25429
LABORATORY CORP AMER HLDGS
COM NEW
50540R409
2321
11405
SH
SOLE
0
0
11405
LAM RESEARCH CORP
COM
512807108
4096
8672
SH
SOLE
0
0
8672
LIBERTY BROADBAND CORP
COM SER A
530307107
1808
11475
SH
SOLE
0
0
11475
LIBERTY MEDIA CORP DEL
COM C SIRIUSXM
531229607
491
11284
SH
SOLE
0
0
11284
LIBERTY MEDIA CORP DEL
COM A SIRIUSXM
531229409
239
5544
SH
SOLE
0
0
5544
LOCKHEED MARTIN CORP
COM
539830109
991
2792
SH
SOLE
0
0
2792
LPL FINL HLDGS INC
COM
50212V100
1248
11974
SH
SOLE
0
0
11974
MCKESSON CORP
COM
58155Q103
1410
8105
SH
SOLE
0
0
8105
MERCK & CO. INC
COM
58933Y105
1781
21772
SH
SOLE
0
0
21772
MICROSOFT CORP
COM
594918104
5500
24728
SH
SOLE
0
0
24728
NETAPP INC
COM
64110D104
3141
47421
SH
SOLE
0
0
47421
NRG ENERGY INC
COM NEW
629377508
368
9796
SH
SOLE
0
0
9796
PFIZER INC
COM
717081103
1113
30245
SH
SOLE
0
0
30245
PROCTER AND GAMBLE CO
COM
742718109
515
3702
SH
SOLE
0
0
3702
PROGRESS SOFTWARE CORP
COM
743312100
931
20600
SH
SOLE
0
0
20600
REGENERON PHARMACEUTICALS
COM
75886F107
1046
2166
SH
SOLE
0
0
2166
REGIONS FINANCIAL CORP NEW
COM
7591EP100
1825
113241
SH
SOLE
0
0
113241
ROCKWELL AUTOMATION INC
COM
773903109
6492
25884
SH
SOLE
0
0
25884
SABRE CORP
COM
78573M104
142
11778
SH
SOLE
0
0
11778
SCHWAB CHARLES CORP
COM
808513105
2596
48935
SH
SOLE
0
0
48935
SCHWAB STRATEGIC TR
INTRM TRM TRES
808524854
201
3449
SH
SOLE
0
0
3449
SCHWAB STRATEGIC TR
US TIPS ETF
808524870
349
5625
SH
SOLE
0
0
5625
SKYWORKS SOLUTIONS INC
COM
83088M102
311
2035
SH
SOLE
0
0
2035
SSGA ACTIVE ETF TR
SPDR TR TACTIC
78467V848
614
12456
SH
SOLE
0
0
12456
STERICYCLE INC
COM
858912108
2428
35026
SH
SOLE
0
0
35026
SYNCHRONY FINANCIAL
COM
87165B103
2130
61355
SH
SOLE
0
0
61355
TEXAS INSTRS INC
COM
882508104
1917
11681
SH
SOLE
0
0
11681
UNITEDHEALTH GROUP INC
COM
91324P102
856
2442
SH
SOLE
0
0
2442
VERIZON COMMUNICATIONS INC
COM
92343V104
1836
31252
SH
SOLE
0
0
31252
WALMART INC
COM
931142103
2630
18246
SH
SOLE
0
0
18246
ZEBRA TECHNOLOGIES CORPORATI
CL A
989207105
1091
2838
SH
SOLE
0
0
2838