Net Revenues

12 Months Ended

Dec. 31, 2024

Revenue from Contract with Customer [Abstract]

Net Revenues

Net Revenues

Details of total net revenues were as follows:

(in millions)	2024		2023		2022
Net retail sales	$	23,866	$	21,223	$	18,338
Third-party merchant services	5,580		2,576		1,870
Other revenue	822		584		375
Total net revenues	$	30,268	$	24,383	$	20,583

This level of revenue disaggregation takes into consideration how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors. Net retail sales are recognized from owned inventory product sales to consumers. Third-party merchant services represent commissions, advertising, and delivery fees earned from merchants and restaurants that sell their products through our online businesses. Other revenue includes revenue earned from our Rocket WOW membership program and various other offerings.

Contract liabilities consist of payments in advance of delivery and customer loyalty credits, which are included in “Deferred revenue” on the consolidated balance sheets. We recognized revenue of $91 million, $89 million, and $86 million for 2024, 2023, and 2022 respectively, primarily related to payments in advance of products and services delivered which were included in “Deferred revenue” on the consolidated balance sheets as of the beginning of the respective years.