X0206 3 2020-11-16 0 0001368458 Sally Beauty Holdings, Inc. SBH 0001833119 Goss John Howard JR 3001 COLORADO BLVD DENTON TX 76210 1 SVP & President, Sally Beauty Common Stock 17373 D Employee Stock Option (Right to Buy) 25.53 2026-11-01 Common Stock 26345 D Employee Stock Option (Right to Buy) 17.42 2027-11-01 Common Stock 17516 D Employee Stock Option (Right to Buy) 18.14 2028-11-01 Common Stock 14505 D Employee Stock Option (Right to Buy) 16.65 2029-11-05 Common Stock 15005 D Employee Stock Option (Right to Buy) 9.09 2030-11-04 Common Stock 23046 D Restricted Stock Units Common Stock 9438 D Grant of options under the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan. The option is currently exercisable in full. The option is currently exercisable as to 9,670 shares and will be exercisable as to 4,835 shares on September 30, 2021. Grant of options and restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan. The option is currently exercisable as to 5,001 shares and will be exercisable as to 5,002 shares on November 15, 2021 and as to 5,002 shares on November 15, 2022. The options vest in three equal annual installments beginning on November 15, 2021. The restrictions on the shares shall lapse annually in three equal installments beginning on November 15, 2021. Restricted stock units convert into common stock on a one-for-one basis. /s/ Cade Newman, Attorney-in-fact 2020-11-25