X0306 4 2022-03-02 0 0001368458 Sally Beauty Holdings, Inc. SBH 0001833119 Goss John Howard JR C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD DENTON TX 76210 0 1 0 0 SVP & President, Sally Beauty Common Stock 2022-03-02 4 M 0 10003 16.65 A 30182 D Common Stock 2022-03-02 4 M 0 7682 9.09 A 37864 D Common Stock 2022-03-02 4 M 0 3804 11.78 A 41668 D Common Stock 2022-03-02 4 S 0 21489 17.76 D 20179 D Stock option 16.65 2022-03-02 4 M 0 10003 0.00 D 2029-11-05 Common Stock 10003 5002 D Stock option 9.09 2022-03-02 4 M 0 7682 0.00 D 2030-11-04 Common Stock 7682 15364 D Stock option 11.78 2022-03-02 4 M 0 3804 0.00 D 2030-11-23 Common Stock 3804 7608 D The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a sale order executed by a broker-dealer. The reporting person reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a shareholder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average sale price. The range of prices for such transaction is $17.60 and $17.83. The options vest in three equal annual installments beginning on November 15, 2020. The options vest in three equal annual installments beginning on November 15, 2021. The options vest in three equal annual installments beginning on November 23, 2021. /s/ Cade Newman, Attorney-in-Fact 2022-03-03