X0306 4 2021-11-03 0 0001368458 Sally Beauty Holdings, Inc. SBH 0001833119 Goss John Howard JR C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD DENTON TX 76210 0 1 0 0 See Remarks Restricted stock units 2021-11-03 4 A 0 17241 0.00 A Common Stock 17241 17241 D Restricted stock units 2021-11-03 4 A 0 2046 0.00 A Common Stock 2046 2046 D Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan. The restricted stock units vest in three equal annual installments beginning on November 15, 2022. Restricted stock units convert into common stock on a one-for-one basis. Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's certification of the level of achievement of AOI goals for the first one-year performance period (October 1, 2020 and ending on September 30, 2021). SVP & President, Sally Beauty /s/ Cade Newman, Attorney-in-Fact 2021-11-05