Acquisitions, Intangible Assets, and Goodwill - Additional Information (Details) - USD ($) $ in Thousands					12 Months Ended
	Dec. 01, 2023	Feb. 23, 2023	Mar. 14, 2022	Jan. 13, 2022	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Jun. 30, 2022
Business Acquisition [Line Items]
Amortization expense					$ 2,307	$ 1,880	$ 227
Developed technology
Business Acquisition [Line Items]
Weighted average useful life					4 years 1 month 6 days	4 years 9 months 18 days
Trade name
Business Acquisition [Line Items]
Weighted average useful life					3 years 8 months 12 days	4 years 7 months 6 days
Customer relationships
Business Acquisition [Line Items]
Weighted average useful life					4 years 4 months 24 days	2 years 3 months 18 days
Content
Business Acquisition [Line Items]
Weighted average useful life					2 years 3 months 18 days	3 years 1 month 6 days
Capitalized internal-use software
Business Acquisition [Line Items]
Weighted average useful life					2 years 9 months 18 days	2 years 7 months 6 days
Capitalized software development costs					$ 5,165	$ 1,760	1,403
Amortization expense associated with capitalized development costs					721	$ 570	$ 482
Datos
Business Acquisition [Line Items]
Outstanding capital acquired (as a percent)	60.00%
Fair value of assets acquired and liabilities assumed, net					19,021
Fair value of noncontrolling interest, including call option					5,166
Identifiable intangible assets					$ 2,780
Transaction costs	$ 372
Total purchase consideration	13,856
Cash consideration	$ 4,255
Datos | Developed technology
Business Acquisition [Line Items]
Weighted average useful life	5 years
Datos | Trade name
Business Acquisition [Line Items]
Weighted average useful life	5 years
Datos | Customer relationships
Business Acquisition [Line Items]
Weighted average useful life	7 years
Traffic Think Tank
Business Acquisition [Line Items]
Identifiable intangible assets		$ 594
Total purchase consideration		1,800
Traffic Think Tank | 12-Month Holdback Amount
Business Acquisition [Line Items]
Business combination, holdback amount		$ 360
Holdback period		12 months
Traffic Think Tank | 18-Month Holdback Amount
Business Acquisition [Line Items]
Business combination, holdback amount		$ 360
Holdback period		18 months
Traffic Think Tank | Trade name
Business Acquisition [Line Items]
Weighted average useful life		6 years
Traffic Think Tank | Customer relationships
Business Acquisition [Line Items]
Weighted average useful life		5 years
Traffic Think Tank | Content
Business Acquisition [Line Items]
Weighted average useful life		4 years
Kompyte
Business Acquisition [Line Items]
Outstanding capital acquired (as a percent)			100.00%
Fair value of assets acquired and liabilities assumed, net								$ 10,000
Identifiable intangible assets			$ 5,500					$ 5,500
Cash consideration			$ 10,000
Kompyte | Developed technology
Business Acquisition [Line Items]
Weighted average useful life			6 years
Kompyte | Trade name
Business Acquisition [Line Items]
Weighted average useful life			6 years
Kompyte | Customer relationships
Business Acquisition [Line Items]
Weighted average useful life			3 years
Backlinko
Business Acquisition [Line Items]
Identifiable intangible assets				$ 3,915
Cash consideration				$ 4,000
Backlinko | Trade name
Business Acquisition [Line Items]
Weighted average useful life				5 years
Backlinko | Content
Business Acquisition [Line Items]
Weighted average useful life				4 years