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Acquisitions, Intangible Assets, and Goodwill - Acquisitions Narrative (Details) - USD ($) $ in Thousands						6 Months Ended	12 Months Ended
	Aug. 23, 2024	Feb. 23, 2024	Feb. 23, 2023	Mar. 14, 2022	Jan. 13, 2022	Jun. 30, 2023	Dec. 31, 2022	Jun. 30, 2022
Trade name
Business Acquisition [Line Items]
Useful life (in years)						4 years 2 months 12 days	4 years 7 months 6 days
Content
Business Acquisition [Line Items]
Useful life (in years)						2 years 8 months 12 days	3 years 1 month 6 days
Customer relationships
Business Acquisition [Line Items]
Useful life (in years)						2 years 3 months 18 days	2 years 3 months 18 days
Developed technology
Business Acquisition [Line Items]
Useful life (in years)						4 years 4 months 24 days	4 years 9 months 18 days
Traffic Think Tank
Business Acquisition [Line Items]
Consideration transferred			$ 1,800
Identifiable intangible assets			$ 594
Traffic Think Tank \| Forecast \| Subsequent event
Business Acquisition [Line Items]
Consideration transferred	$ 360	$ 360
Traffic Think Tank \| Trade name
Business Acquisition [Line Items]
Useful life (in years)			6 years
Traffic Think Tank \| Content
Business Acquisition [Line Items]
Useful life (in years)			4 years
Traffic Think Tank \| Customer relationships
Business Acquisition [Line Items]
Useful life (in years)			5 years
Kompyte
Business Acquisition [Line Items]
Identifiable intangible assets				$ 5,500				$ 5,500
Outstanding capital acquired (as percent)				100.00%
Cash consideration for acquisition				$ 10,000
Kompyte \| Trade name
Business Acquisition [Line Items]
Useful life (in years)				6 years
Kompyte \| Customer relationships
Business Acquisition [Line Items]
Useful life (in years)				3 years
Kompyte \| Developed technology
Business Acquisition [Line Items]
Useful life (in years)				6 years
Backlinko
Business Acquisition [Line Items]
Identifiable intangible assets					$ 3,915
Cash consideration for acquisition					$ 4,000
Backlinko \| Trade name
Business Acquisition [Line Items]
Useful life (in years)					5 years
Backlinko \| Content
Business Acquisition [Line Items]
Useful life (in years)					4 years