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The cash outflow associated with the acquisition of business during the period. The cash portion only of the acquisition price.

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Acquisitions, Acquired Intangible Assets, and Goodwill - Additional Information (Details) - USD ($) $ in Thousands			12 Months Ended
	Mar. 14, 2022	Jan. 13, 2022	Dec. 31, 2022	Dec. 31, 2021	Dec. 31, 2020	Jun. 30, 2022
Business Acquisition [Line Items]
Amortization expense			$ 1,880	$ 227	$ 69
Trade name
Business Acquisition [Line Items]
Weighted average useful life			4 years 7 months 6 days	1 year 8 months 12 days
Content
Business Acquisition [Line Items]
Weighted average useful life			3 years 1 month 6 days
Developed technology
Business Acquisition [Line Items]
Weighted average useful life			4 years 9 months 18 days	4 years 8 months 12 days
Customer relationships
Business Acquisition [Line Items]
Weighted average useful life			2 years 3 months 18 days
Capitalized internal-use software
Business Acquisition [Line Items]
Weighted average useful life			2 years 7 months 6 days	2 years 6 months
Backlinko
Business Acquisition [Line Items]
Cash consideration for acquisition		$ 4,000
Identifiable intangible assets		$ 3,915
Backlinko \| Trade name
Business Acquisition [Line Items]
Weighted average useful life		5 years
Backlinko \| Content
Business Acquisition [Line Items]
Weighted average useful life		4 years
Kompyte
Business Acquisition [Line Items]
Outstanding capital acquired (as percent)	100.00%
Cash consideration for acquisition	$ 10,000
Identifiable intangible assets	$ 5,500					$ 5,500
Kompyte \| Trade name
Business Acquisition [Line Items]
Weighted average useful life	6 years
Kompyte \| Developed technology
Business Acquisition [Line Items]
Weighted average useful life	6 years
Kompyte \| Customer relationships
Business Acquisition [Line Items]
Weighted average useful life	3 years