Summary of Significant Accounting Policies - Additional Information (Details)	12 Months Ended
	Dec. 31, 2022 USD ($) segment	Dec. 31, 2021 USD ($)	Dec. 31, 2020 USD ($)
Significant Accounting Policies [Line Items]
Increase in deferred revenue, net	$ 9,007,000	$ 13,809,000
Revenue recognized that was included in deferred revenue at the beginning of each period	$ 40,232,000	26,537,000	$ 19,218,000
Amortization period of deferred contract costs	24 months
Realized gain or loss on investments	$ 0	0	0
Short-term investments	157,774,000	0
Aggregate fair value of investments in unrealized loss position for less than twelve months	137,816,000
Allowance for doubtful accounts	0	0
Capitalized internal-use software asset balance	10,286,000	2,925,000
Capitalized computer software, impairments	642,000
Advertising expense	66,319,000	42,677,000	25,467,000
Foreign currency exchange loss	1,302,000	4,000	672,000
Liability for uncertain tax positions	$ 0	0	0
Number of operating segments | segment	1
Prowly
Significant Accounting Policies [Line Items]
Contingent consideration payable	$ 227,000	424,000
Contingent consideration, service period	3 years
Kompyte
Significant Accounting Policies [Line Items]
Deferred revenue	$ 613,000
Money market funds | Quoted Prices in Active Markets for Identical Assets (Level 1 Inputs)
Significant Accounting Policies [Line Items]
Money market funds		21,366,000
Software Development
Significant Accounting Policies [Line Items]
Capitalized software development costs	1,760,000	1,403,000	1,032,000
Amortization expense associated with capitalized development costs	570,000	482,000	$ 305,000
Capitalized internal-use software asset balance	1,962,000	$ 1,959,000
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]: 2023-01-01
Significant Accounting Policies [Line Items]
Aggregate amount of transaction price	$ 654,000
Remaining performance obligation, expected timing of satisfaction	12 months