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Subsequent Events
 12 Months Ended
Dec. 31, 2021
Subsequent Events [Abstract]  
Subsequent Events Subsequent Events
The Company has completed an evaluation of all subsequent events after the audited balance sheet date of December 31, 2021 through March 18, 2022, the date this Annual Report on Form 10-K was filed with the SEC, to ensure that this filing includes appropriate disclosure of events both recognized in the financial statements as of December 31, 2021, and events which occurred subsequently but were not recognized in the financial statements. The Company has concluded that no subsequent events have occurred that require disclosure, except as disclosed within these financial statements and except as disclosed below.

Effects of the Russian Military Action in Ukraine
Economic, civil, military, and political uncertainty exists and may increase in many of the regions where the Company operates and derives its revenue. Several countries in which the Company operates are experiencing and may continue to experience military action and civil and political unrest as a result of such action. The Company has significant development operations in the emerging market economies of Eastern Europe and more than half of the Company’s full-time employees are located in Russia.

In late February 2022, Russian military forces launched significant military action against Ukraine, and sustained conflict and disruption in the region is likely. The impact to Ukraine and Russia, as well as actions taken by other countries, including new and stricter sanctions by Canada, the United Kingdom, the European Union, the U.S. and other countries and organizations against officials, individuals, regions, and industries in Russia, Ukraine and Belarus, and each country’s potential response to such sanctions, tensions, and military actions could have a material adverse effect on the Company’s operations. For example, Russia’s exclusion from the SWIFT system could require the Company to find alternative methods of funding their Russian operations, and such alternatives may not be sufficient or available at all. Furthermore, Russian authorities have threatened to sue, seize assets, or arrest corporate leaders of any western company operating in Russia if it withdraws from the country or criticizes the government. If the Company refuse to pay a sanctioned bank or otherwise comply with sanctions imposed by the U.S. and other countries, the Company may be subject to additional judicial action by the Russian government. Any such material adverse effect from the conflict, enhanced sanctions activity, and subsequent responses may disrupt the Company’s relationships with its vendors, disrupt its delivery of services, cause the Company to shift all or portions of its work occurring in the region to other countries, and may restrict the Company’s ability to engage in certain projects in the region.

The extent of the impact of this matter on the Company’s business and financial results will depend largely on future developments, including the duration of military action, the impact on capital, foreign currencies exchange and financial markets, and governmental or regulatory orders that impact the Company’s business, all of which are highly uncertain and cannot be predicted. The Company will
continue to actively monitor the current international and domestic impacts of this matter and its related risks.

Acquisition of Backlinko, LLC
On January 13, 2022, the Company completed a purchase agreement with Backlinko, LLC (“Backlinko”) to acquire 100% of Backlinko’s assets for cash consideration of $4,000. The purpose of the acquisition of Backlinko was to acquire valuable content and to access an existing revenue stream in Backlinko’s SEO courses. In addition to the purchase consideration, the founder of Backlinko is eligible to earn up to a maximum of $1,000 in aggregate additional consideration related to a consulting arrangement as defined in the purchase agreement. The additional consideration payable to the founder is contingent upon his continued employment with the Company. Accordingly, this amount will be recognized as compensation expense over the service period contractually required to earn such amounts, which is a one-year service period beginning on January 13, 2022. Aggregate acquisition-related costs associated with this business combination were insignificant for the fiscal year ended December 31, 2021, and were included in general and administrative expenses in the consolidated statement of operations and comprehensive loss.
Acquisition of Intellikom, Inc.
On March 14, 2022, the Company completed a purchase agreement with Intellikom, Inc., which does business under the name Kompyte, (“Kompyte”) to acquire 100% of Kompyte’s assets for cash consideration of $10,000. The purpose of the acquisition of Kompyte was to acquire Kompyte’s assets, including its competitive intelligence automation platform. Aggregate acquisition-related costs associated with this business combination were approximately $229 for the fiscal year ended December 31, 2021, and were included in general and administrative expenses in the consolidated statement of operations and comprehensive loss.