SCHEDULE 13G 0001831241 XXXXXXXX LIVE Common Stock, par value $.001 01/23/2026 0001880613 Direct Digital Holdings, Inc. 25461T204 4054 Sawyer Road Sarasota FL 34233 Rule 13d-1(c) Continuation Capital, Inc. DE 183164.00 0.00 183164.00 0.00 183164.00 N 9.73 CO Direct Digital Holdings, Inc. 4054 Sawyer Road Sarasota, FL 34233 Paul Winkle 4054 Sawyer Road Sarasota, FL 34233 USA Y 183,164 9.73% 183,164 0 183,164 0 Y Y Y Y Y N By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11. Continuation Capital, Inc. /s/ Paul Winkle 03/09/2026