Segment Information

3 Months Ended

Mar. 31, 2022

Segment Information [Abstract]

Segment Information

14.SEGMENT INFORMATION

The Company manages its operations through two operating segments that are based on geographic location: North America and Europe. These operating segments also represent the Company’s reportable segments.

•North America: The North America segment consist of operations within the United States and Canada.

•Europe: The Europe segment consists of operations within the United Kingdom.

Separate financial information is available and regularly evaluated by our chief operating decision maker ("CODM"), who is our president and chief executive officer, in making resource allocation decisions for our segments. The CODM utilizes revenue from external customers and segment income (loss) to measure and assess each segment’s performance.

Segment loss is calculated as revenue less cost of revenue, operational expenses directly related to each segment and excludes certain corporate expenses. We view this metric as an important measure of business performance as it captures mobile store and segment profitability and provides comparability across reporting periods.

Unallocated corporate operations and technology expenses consist of personnel-related expenses for engineers and the development and maintenance of our technology systems. Unallocated general and administrative expenses consist of personnel-related expenses for executive, finance, legal, human resources, and corporate facilities.

Reconciliations of segment revenue to consolidated revenue and segment loss to consolidated loss from operations is shown in the following table for each of the periods presented (in thousands):

	Three Months Ended March 31, 2022
	North America			Europe			Total
Revenue	$	20,764		$	3,260		$	24,024
Segment loss		(32,072	)		(7,011	)		(39,083	)
Unallocated corporate expenses:
Operations and technology								(4,550	)
General and administrative								(14,165	)
Loss from operations							$	(57,798	)
	Three Months Ended March 31, 2021
	North America			Europe			Total
Revenue	$	15,515		$	3,831		$	19,346
Segment loss		(19,298	)		(5,872	)		(25,170	)
Unallocated corporate expenses:
Operations and technology								(3,220	)
General and administrative								(7,763	)
Loss from operations							$	(36,153	)

The Company’s revenue distribution for its North America segment was as follows:

	Three Months Ended March 31,
	2022			2021
United States		90	%		84	%
Canada		10	%		16	%
		100	%		100	%

During the three months ended March 31, 2022, there were three customers with revenues individually in excess of 10% of total consolidated net revenues. Net revenues for these customers were approximately $15.8 million, $3.3 million, and $3.0 million in the three months ended March 31, 2022. Two customers are reflected in the North American segment and one customer is reflected in the European segment.

During the three months ended March 31, 2021, there were three customers with revenues individually in excess of 10% of total consolidated net revenues. Net revenues for these customers were approximately $11.5 million, $3.8 million, and $2.5 million in the three months ended March 31, 2021. Two customers are reflected in the North American segment and one customer is reflected in the European segment.