144 0001829946 XXXXXXXX LIVE 0001818383 MediaAlpha, Inc. 001-39671 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017 619-393-9368 Yi Steven Officer Director Common Charles Schwab & Co., Inc.

3000 Schwab Way Westlake TX 76262

12000 112095.00 56207408 04/06/2026 NYSE Common 03/15/2025 Restricted Stock Lapse MediaAlpha, Inc. N 5845 03/15/2025 Equity Compensation Common 02/15/2026 Restricted Stock Lapse MediaAlpha, Inc. N 6155 02/15/2026 Equity Compensation N Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/06/2026 8000 94970.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/07/2026 8000 93279.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/12/2026 8000 92079.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/13/2026 8000 90967.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/14/2026 8000 93553.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/20/2026 8000 89634.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/21/2026 8000 88181.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/22/2026 8000 89616.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/26/2026 8000 87145.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/27/2026 8000 84097.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 01/28/2026 8000 84586.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/02/2026 8000 82554.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/03/2026 8000 80328.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/04/2026 4000 35749.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/09/2026 4000 34965.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/10/2026 4000 34821.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/11/2026 4000 31946.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/17/2026 4000 28637.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/18/2026 4000 29376.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/19/2026 4000 29160.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/23/2026 4000 31003.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/24/2026 4000 35200.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 02/25/2026 12748 123504.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/02/2026 39252 391998.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/03/2026 8000 80231.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/04/2026 8000 80537.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/09/2026 5650 55723.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/10/2026 4000 38994.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/11/2026 4000 38703.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/16/2026 4000 39727.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/17/2026 5227 51957.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/18/2026 4000 38360.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/23/2026 4000 38680.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/24/2026 4000 37905.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/25/2026 4000 37662.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/30/2026 4000 36921.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/31/2026 4000 38400.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/01/2026 4000 36587.00 04/06/2026 08/14/2025 Steven Yi