EX-99.1 2 tm2116867d17_ex99-1.htm EXHIBIT 99.1

 

Exhibit 99.1

 

 

 

MEDIROM Healthcare Technologies Inc. Announces Its Latest Key Performance Indicators (KPIs)

 

New York/March 4, 2022 – MEDIROM Healthcare Technologies Inc. (Nasdaq CM: MRM), a holistic healthcare company based in Japan (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of January 2022. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

 

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of January 2022.

 

•The number of salons was 312 in January 2022, up from 302 in the year-ago period, primarily as a result of the acquisition of another salon brand in May 2021.

 

•Total customers served increased to 62,747 in January 2022 from 56,557 in the year-ago period. The increase is primarily due to economic recovery from COVID-19 pandemic.

 

•Sales per customer increased to JPY6,570 in January 2022, up from JPY6,443 in January 2021. The increase is attributed to the upselling of value-added optional services.

 

•Our repeat ratio, a measure of repeat customers, slightly decreased to 82.4% in January 2022 from 84.0% in the year-ago period.

 

•Our operation ratio increased to 48.2% in January 2022 from 44.6% in the year-ago period. The increase is primarily due to economic recovery from COVID-19 pandemic.

 

•The total number of salons with data was 221 in January 2022, up from 218 in January 2021. The number of salons with data decreases when we close salons with data available and increases as we open salons with such data.

 

   Number of
Salons (*1)		   Number of
Salons with
Data (*2)		   Total Customers
Served (*3)		   Sales per
Customer (*4)		   Repeat Ratio (*5)   Operation Ratio (*6) 
January-21   302    218    56,557   JPY6,443    84.0%   44.6%
February-21   302    218    56,370   JPY6,443    83.0%   47.6%
March-21   303    217    62,441   JPY6,352    81.9%   47.0%
April -21   301    219    63,682   JPY6,250    81.4%   46.3%
May-21   313    212    66,604   JPY6,370    80.6%   48.7%
June-21   313    219    68,069   JPY6,350    81.2%   48.6%
July-21   314    220    70,912   JPY6,498    81.0%   48.1%
August-21   315    221    66,323   JPY6,592    81.3%   46.5%
September-21   316    221    65,130   JPY6,428    82.0%   46.7%
October-21   316    221    68,608   JPY6,486    83.3%   48.9%
November-21   316    221    65,569   JPY6,466    81.9%   47.7%
December-21   312    221    71,173   JPY6,634    81.7%   50.5%
January-22   312    221    62,747   JPY6,570    82.4%   48.2%

 

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(*1) Number of Salons: Includes our directly-operated salons, and franchisees’ salons.

 

(*2) Number of Salons with Data: The number of salons for which comparable financial and customer data is available.

 

(*3) Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available.

 

(*4) Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.

 

(*5) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.

 

(*6) Operation Ratio: The ratio of therapists’ in-service time to total therapists’ working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available.

 

*Since July 2021, the salon operation business has been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.

 

 

 

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Forward-Looking Statements

 

Certain statements in this press release are forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may include estimates or expectations about the Company’s possible or assumed operational results, financial condition, business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities. In some cases, forward-looking statements can be identified by terms such as “may,” “will,” “should,” “design,” “target,” “aim,” “hope,” “expect,” “could,” “intend,” “plan,” “anticipate,” “estimate,” “believe,” “continue,” “predict,” “project,” “potential,” “goal,” or other words that convey the uncertainty of future events or outcomes. These statements relate to future events or to the Company’s future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to the Company’s operations, results of operations, growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

 

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<About MEDIROM Healthcare Technologies Inc.>

 

 

 

MEDIROM operates 312 (as of January 31, 2022) relaxation salons across Japan, Re.Ra.Ku®, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called “Lav®”, which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker “MOTHER Bracelet” (formerly known as “MOTHER Tracker®”). MEDIROM hopes that its diverse health related services and products offering will help it collect and manage healthcare data from users and customers and enable it to become a leader in big data in the healthcare industry.

 

URL ： https://medirom.co.jp/en

 

■Contacts

Investor Relations Team

ir@medirom.co.jp

 

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