SEGMENTS

9 Months Ended

Dec. 31, 2022

Segment Reporting [Abstract]

SEGMENTS

SEGMENTS

The Company applies ASC 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Company has two reportable segments: Direct to Consumer and Commerce. The Direct to Consumer segment derives revenue from the sale of BarkBox, Super Chewer, BARK Bright and BARK Food subscriptions, as well as product line sales through the Company’s website, BarkShop. The Commerce segment derives revenue from the sale of toys, BARK Bright and BARK Home products through major retailers and online marketplaces. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. There are no internal revenue transactions between the Company’s segments.

The Chief Executive Officer, as the chief operating decision maker (“CODM”) reviews revenue and gross profit for both of the reportable segments. Gross profit is defined as revenue less cost of revenue incurred by the segment. The Company does not allocate assets at the reportable segment level as these are managed on an entity wide group basis and, accordingly, the Company does not report asset information by segments.

Key financial performance measures of the segments including revenue, cost of revenue, and gross profit are as follows (in thousands):

	Three Months Ended December 31,				Nine Months Ended  December 31,
	2022		2021		2022		2021
Direct to Consumer:
Revenue	$	120,075	$	118,124	$	356,018	$	330,316
Cost of revenue	45,878		47,876		138,961		131,195
Gross profit	74,197		70,248		217,057		199,121
Commerce:
Revenue	14,259		22,688		53,280		48,264
Cost of revenue	8,266		14,527		33,991		29,298
Gross profit	5,993		8,161		19,289		18,966
Consolidated:
Revenue	134,334		140,812		409,298		378,580
Cost of revenue	54,144		62,403		172,952		160,493
Gross profit	$	80,190	$	78,409	$	236,346	$	218,087