144 0001829969 XXXXXXXX LIVE 0001818383 MediaAlpha, Inc. 001-39671 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017 619-393-9368 Yeh Kuanling Amy Officer Common Charles Schwab & Co., Inc.

3000 Schwab Way Westlake TX 76262

15000 176550.00 52975711 10/16/2026 NYSE Common 08/15/2023 Restricted Stock Lapse- See Remarks MediaAlpha, Inc. N 15000 08/15/2023 Equity Compensation N Kuanling Amy Yeh

700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 07/16/2026 10000 145080.00 Kuanling Amy Yeh

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 07/17/2026 3000 41850.00 Kuanling Amy Yeh

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 08/14/2026 12000 162616.00 Kuanling Amy Yeh

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 09/04/2026 3000 36000.00 Kuanling Amy Yeh

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 09/25/2026 3000 28200.00 Shares on this filing may be sold over various dates and were acquired and paid for between 08/15/2023 and 11/15/2023. 10/16/2026 09/09/2025 Kuanling Amy Yeh