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        <com:stateOrCountry>CA</com:stateOrCountry>
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      <securitiesClassTitle>MediaAlpha, Inc</securitiesClassTitle>
      <saleDate>09/21/2026</saleDate>
      <amountOfSecuritiesSold>7734</amountOfSecuritiesSold>
      <grossProceeds>81458.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Eugene Nonko</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET, SUITE 640</com:street1>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc</securitiesClassTitle>
      <saleDate>09/22/2026</saleDate>
      <amountOfSecuritiesSold>7734</amountOfSecuritiesSold>
      <grossProceeds>83364.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Shares on this filing may be sold over various dates. Sold by Eugene Nonko &amp; O.N.E HOLDINGS LLC. Sale on this filing was done on 10/12/2026, filing couldn't be made on sale date due to Columbus Day Federal Holiday and EDGAR platform being closed.</remarks>
    <noticeSignature>
      <noticeDate>10/12/2026</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>03/03/2026</planAdoptionDate>
      </planAdoptionDates>
      <signature>Eugene Nonko</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
