144 0001830016 XXXXXXXX LIVE 0001818383 MediaAlpha, Inc. 001-39671 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017 619-393-9368 Nonko Eugene Director Common Charles Schwab & Co., Inc.

3000 Schwab Way Westlake TX 76262

15468 154698.00 54062155 06/16/2026 NYSE Common 04/30/2022 Capital Contribution / RSU - See Remarks MediaAlpha, Inc. N 13334 04/30/2022 NA / Equity Compensation Common 08/15/2023 Capital Contribution / RSU - See Remarks MediaAlpha, Inc. N 2134 08/15/2023 NA / Equity Compensation N Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/16/2026 2902 29030.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 03/17/2026 2303 23030.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/20/2026 74373 774285.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/21/2026 37446 377327.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/27/2026 55485 104016.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/28/2026 7153 71533.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/29/2026 52494 525317.00 Eugene Nonko

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 06/10/2026 23202 232049.00 Shares covered by this filing are being sold by Eugene Nonko & O.N.E HOLDINGS LLC. 06/16/2026 03/03/2026 Eugene Nonko