144 0001830016 XXXXXXXX LIVE 0001818383 MediaAlpha, Inc. 001-39671 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017 619-393-9368 Nonko Eugene Director Common Charles Schwab & Co., Inc.

3000 Schwab Way Westlake TX 76262

36300 432936.00 56868573 11/24/2025 NYSE Common 11/15/2025 Restricted Stock Lapse MediaAlpha, Inc. N 16200 11/15/2025 Equity Compensation Common 07/30/2021 Capital Contribution MediaAlpha, Inc. N 20100 07/30/2021 NA N Eugene Nonko

700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 11/17/2025 12100 149152.00 Eugene Nonko

700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 11/18/2025 12100 143401.00 Eugene Nonko

700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc. 11/19/2025 12100 140737.00 Shares covered by this filing are being sold by Eugene Nonko & O.N.E HOLDINGS LLC and may be sold over various dates. 11/24/2025 08/13/2025 Eugene Nonko