0001818383-24-000004.txt : 20240216 0001818383-24-000004.hdr.sgml : 20240216 20240216205921 ACCESSION NUMBER: 0001818383-24-000004 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20240215 FILED AS OF DATE: 20240216 DATE AS OF CHANGE: 20240216 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Thompson Patrick Ryan CENTRAL INDEX KEY: 0001897386 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-39671 FILM NUMBER: 24650379 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MediaAlpha, Inc. CENTRAL INDEX KEY: 0001818383 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] ORGANIZATION NAME: 07 Trade & Services IRS NUMBER: 851854133 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 BUSINESS PHONE: 619-393-9368 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 4 1 wk-form4_1708135150.xml FORM 4 X0508 4 2024-02-15 0 0001818383 MediaAlpha, Inc. MAX 0001897386 Thompson Patrick Ryan C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 See Remarks 0 Class A Common Stock 2024-02-15 4 M 0 9771 0 A 414882 D Class A Common Stock 2024-02-15 4 F 0 2780 15.29 D 412102 D Class A Common Stock 2024-02-15 4 F 0 3253 15.29 D 408849 D Restricted Stock Units 2024-02-15 4 M 0 9771 0 D Class A Common Stock 9771 68404 D One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting. One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date. Chief Financial Officer and Treasurer /s/ Jeffrey B. Coyne 2024-02-16