0001818383-23-000120.txt : 20230817 0001818383-23-000120.hdr.sgml : 20230817 20230817171735 ACCESSION NUMBER: 0001818383-23-000120 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20230515 FILED AS OF DATE: 20230817 DATE AS OF CHANGE: 20230817 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Thompson Patrick Ryan CENTRAL INDEX KEY: 0001897386 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-39671 FILM NUMBER: 231182931 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MediaAlpha, Inc. CENTRAL INDEX KEY: 0001818383 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 851854133 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 BUSINESS PHONE: 619-393-9368 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 4 1 wk-form4_1692307047.xml FORM 4 X0508 4 2023-05-15 0 0001818383 MediaAlpha, Inc. MAX 0001897386 Thompson Patrick Ryan C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 See Remarks 0 Class A Common Stock 2023-05-15 4 F 0 3253 5.61 D 391383 D Class A Common Stock 2023-08-15 4 F 0 5257 8.77 D 386126 D Class A Common Stock 2023-08-15 4 M 0 18748 0 A 404874 D Class A Common Stock 2023-08-15 4 F 0 6357 8.77 D 398517 D Class A Common Stock 2023-08-15 4 M 0 9772 0 A 408289 D Class A Common Stock 2023-08-15 4 F 0 3846 8.77 D 404443 D Restricted Stock Units 2023-08-15 4 M 0 18748 0 D Class A Common Stock 18748 0 D Restricted Stock Units 2023-08-15 4 M 0 9772 0 D Class A Common Stock 9772 87947 D This transaction is being reported late due to an inadvertent administrative error. Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting. 18.8% of such RSUs vested quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date. One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date. Chief Financial Officer and Treasurer /s/ Jeffrey B. Coyne 2023-08-17