0001818383-21-000134.txt : 20211103 0001818383-21-000134.hdr.sgml : 20211103 20211103200648 ACCESSION NUMBER: 0001818383-21-000134 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20211030 FILED AS OF DATE: 20211103 DATE AS OF CHANGE: 20211103 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Cramer Keith CENTRAL INDEX KEY: 0001829989 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-39671 FILM NUMBER: 211377437 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MediaAlpha, Inc. CENTRAL INDEX KEY: 0001818383 STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE CARRIERS, NEC [6399] IRS NUMBER: 851854133 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 BUSINESS PHONE: 619-393-9368 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 4 1 wf-form4_163598438361055.xml FORM 4 X0306 4 2021-10-30 0 0001818383 MediaAlpha, Inc. MAX 0001829989 Cramer Keith C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 See Remarks Class A Common Stock 2021-10-30 4 M 0 12762 0 A 52683 D Class A Common Stock 2021-11-02 4 S 0 5743 16.74 D 46940 D Restricted Stock Units 0.0 2021-10-30 4 M 0 12762 0 D Class A Common Stock 12762.0 102099 D One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. On October 30, 2020, the Reporting Person was granted 153,147 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS /s/ Lance Martinez, attorney-in-fact 2021-11-03