0001818383-21-000134.txt : 20211103
0001818383-21-000134.hdr.sgml : 20211103
20211103200648
ACCESSION NUMBER: 0001818383-21-000134
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20211030
FILED AS OF DATE: 20211103
DATE AS OF CHANGE: 20211103
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Cramer Keith
CENTRAL INDEX KEY: 0001829989
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-39671
FILM NUMBER: 211377437
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: MediaAlpha, Inc.
CENTRAL INDEX KEY: 0001818383
STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE CARRIERS, NEC [6399]
IRS NUMBER: 851854133
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
BUSINESS PHONE: 619-393-9368
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
4
1
wf-form4_163598438361055.xml
FORM 4
X0306
4
2021-10-30
0
0001818383
MediaAlpha, Inc.
MAX
0001829989
Cramer Keith
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640
LOS ANGELES
CA
90017
0
1
0
0
See Remarks
Class A Common Stock
2021-10-30
4
M
0
12762
0
A
52683
D
Class A Common Stock
2021-11-02
4
S
0
5743
16.74
D
46940
D
Restricted Stock Units
0.0
2021-10-30
4
M
0
12762
0
D
Class A Common Stock
12762.0
102099
D
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
On October 30, 2020, the Reporting Person was granted 153,147 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS
/s/ Lance Martinez, attorney-in-fact
2021-11-03