X0306 4 2021-03-23 0 0001818383 MediaAlpha, Inc. MAX 0001829885 Wang Ambrose C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 CO-FOUNDER Class A Common Stock 2021-03-23 4 C 0 427242 A 427242 I By Wang Family Investments, LLC Class A Common Stock 2021-03-23 4 S 0 427242 44.62 D 0 I By Wang Family Investments, LLC Class A Common Stock 2021-03-23 4 C 0 169735 A 169735 I By QuoteLab Holdings, Inc. Class A Common Stock 2021-03-23 4 S 0 169735 44.62 D 0 I By QuoteLab Holdings, Inc. Class B-1 Units of QL Holdings LLC and Class B Common Stock 2021-03-23 4 C 0 427242 D Class A Common Stock 427242 2815206 I By Wang Family Investments, LLC Class B-1 Units of QL Holdings LLC and Class B Common Stock 2021-03-23 4 C 0 169735 D Class A Common Stock 169735 0 I By QuoteLab Holdings, Inc. On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering. On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis. Reflects shares of Class B-1 Units held directly by Wang Family Investments LLC. Mr. Wang is the managing member and Wang Family Investments LLC is owned by Mr. Wang and his immediate family. This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share. Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc. Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock. /s/ Lance Martinez, attorney-in-fact for Wang Ambrose 2021-03-25