X0306 4 2021-01-30 0 0001818383 MediaAlpha, Inc. MAX 0001830003 Sinanyan Tigran C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 See Remarks Class A Common Stock 2021-01-30 4 M 0 7657 0.00 A 7657 D Restricted Stock Units 2021-01-30 4 M 0 7657 0.00 D Class A Common Stock 7657 84231 D One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. CHIEF FINANCIAL OFFICER AND TREASURER /s/ Lance Martinez, attorney-in-fact for Sinanyan Tigran 2021-02-02