X0306 4 2020-10-30 0 0001818383 MediaAlpha, Inc. MAX 0001623689 Sweet Lara C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 1 0 0 0 Restricted Stock Units 2020-10-30 4 A 0 15790 A Class A Common Stock 15790 15790 D Represents grant of restricted stock units to the Reporting Person in connection with the Reporting Person's appointment to the Issuer's board of directors. The restricted stock units were granted under the Issuer's Omnibus Incentive Plan, effective as of October 30, 2020. The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock. /s/ Lance Martinez, attorney-in-fact for Sweet Lara 2020-11-02