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Goodwill and Intangible Assets
6 Months Ended
Jun. 18, 2011
Goodwill and Intangible Assets [Abstract]  
GOODWILL AND INTANGIBLE ASSETS
 
NOTE 8 — GOODWILL AND INTANGIBLE ASSETS
 
Goodwill has been allocated to Dole’s reporting segments as follows:
 
                                 
          Fresh
    Packaged
       
    Fresh Fruit     Vegetables     Foods     Total  
    (In thousands)  
 
Balance as of January 1, 2011 and June 18, 2011
  $ 275,430     $ 71,206     $ 60,611     $ 407,247  
                                 
 
Details of Dole’s intangible assets were as follows:
 
                 
    June 18,
    January 1,
 
    2011     2011  
    (In thousands)  
 
Amortized intangible assets:
               
Customer relationships
  $ 38,501     $ 38,501  
Other amortized intangible assets
    770       2,064  
                 
      39,271       40,565  
Accumulated amortization — customer relationships
    (29,301 )     (27,605 )
Other accumulated amortization
    (308 )     (1,494 )
                 
Accumulated amortization — intangible assets
    (29,609 )     (29,099 )
                 
Amortized intangible assets, net
    9,662       11,466  
Indefinite-lived intangible assets:
               
Trademark and trade names
    689,615       689,615  
                 
Total identifiable intangible assets, net
  $ 699,277     $ 701,081  
                 
 
Amortization expense of intangible assets totaled $0.8 million and $0.9 million for the quarters ended June 18, 2011 and June 19, 2010, respectively, and $1.7 million and $1.8 million for the half years ended June 18, 2011 and June 19, 2010, respectively.
 
As of June 18, 2011, the estimated amortization expense associated with Dole’s intangible assets for the remainder of 2011 and in each of the next four fiscal years is as follows (in thousands):
 
         
Fiscal Year   Amount
 
2011 (remainder of year)
  $ 1,981  
2012
  $ 3,677  
2013
  $ 1,498  
2014
  $ 842  
2015
  $ 842  
 
Dole performed its annual impairment test for goodwill for all of its reporting units during the second quarter of 2011. In performing the valuations, Dole estimated the fair value of its reporting units using a combination of a market approach based on revenue and earnings before interest expense, income taxes, depreciation and amortization multiples of comparable public companies that are engaged in similar lines of business, and using an income approach based on expected future cash flows that are discounted at rates that reflect the risks associated with the current market. In determining the estimated cash flows for each of the reporting units, Dole considered recent economic and industry trends in estimating the expected future cash flows, which are subject to change based upon market conditions. As a result of the test, Dole concluded that goodwill was not impaired. Reasonably possible fluctuations in the market guideline multiples, cash flow estimates, and the discount rates used do not indicate that there is an impairment of goodwill.
 
In addition, Dole also performed its annual impairment test for its DOLE® trademark during the second quarter of 2011. Dole estimated the fair value of its trademark using the relief-from-royalty method. The relief-from-royalty method estimates the royalty expense that could be avoided in the operating business as a result of owning the respective trademark. The royalty savings are measured by applying a royalty rate to projected sales and then discounting by a discount rate that reflects the risks associated with the current market. The royalty rate is determined based on market data. As a result of the test, Dole concluded that the value of the trademark was not impaired. The fair value estimate is most sensitive to the royalty rate used. Reasonably possible changes to the royalty rate and the discount rate do not indicate impairment for the Dole trademark.