Member/CCO

0001807909-24-000006.txt : 20240404 0001807909-24-000006.hdr.sgml : 20240404 20240404094559 ACCESSION NUMBER: 0001807909-24-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230331 FILED AS OF DATE: 20240404 DATE AS OF CHANGE: 20240404 EFFECTIVENESS DATE: 20240404 FILER: COMPANY DATA: COMPANY CONFORMED NAME: waypoint wealth counsel CENTRAL INDEX KEY: 0001807909 ORGANIZATION NAME: IRS NUMBER: 465505628 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-24034 FILM NUMBER: 24821861 BUSINESS ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 BUSINESS PHONE: 4045028177 MAIL ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001807909 XXXXXXXX 03-31-2023 03-31-2023 waypoint wealth counsel

3715 NORTHSIDE PKWY NW BLDG 400-775 ATLANTA GA 30327

13F HOLDINGS REPORT 028-24034 000171822 801-110569 N Brad McGrew Member/CCO 404-502-8177 Brad McGrew Atlanta GA 04-04-2024 3 138 128964617 false 1 000165067 801-77021 BROAD RUN INVESTMENT MANAGEMENT, LLC 2 000285366 801-114487 VANGUARD PERSONALIZED INDEXING MANAGEMENT 3 000133028 801-63597 REDWOOD INVESTMENTS, LLC INFORMATION TABLE 2 waypoint1q2023r1.inftbl.xml ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 49883 313 SH OTR 2 0 0 313 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 842253 5285 SH SOLE 0 0 5285 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 390693 3766 SH SOLE 0 0 3766 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 201237 1940 SH OTR 1,2 0 0 1940 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 370552 3563 SH OTR 1,2 0 0 3563 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 1071616 10304 SH SOLE 0 0 10304 ALTERYX INC NOTE 1.000% 8/0 02156BAF0 22916 27000 SH SOLE 0 0 27000 AMAZON COM INC COM 023135106 BBG001S5PQL7 4529370 43851 SH SOLE 0 0 43851 AMAZON COM INC COM 023135106 BBG001S5PQL7 91309 884 SH OTR 2 0 0 884 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 58850 288 SH SOLE 0 0 288 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 266256 1303 SH OTR 1,2 0 0 1303 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 72834 231 SH SOLE 0 0 231 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 332001 1053 SH OTR 1,2 0 0 1053 APPLE INC COM 037833100 BBG001S5N8V8 10318673 62575 SH SOLE 0 0 62575 APPLE INC COM 037833100 BBG001S5N8V8 551756 3346 SH OTR 2 0 0 3346 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 78715 641 SH SOLE 0 0 641 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 211391 1721 SH OTR 1,2 0 0 1721 BANK AMERICA CORP COM 060505104 BBG001S5P0Y0 32833 1148 SH OTR 2 0 0 1148 BANK AMERICA CORP COM 060505104 BBG001S5P0Y0 960300 33577 SH SOLE 0 0 33577 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 55580 180 SH OTR 2 0 0 180 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 2111596 6839 SH SOLE 0 0 6839 BLOCK INC NOTE 0.250%11/0 852234AK9 19809 26000 SH SOLE 0 0 26000 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 53904 1654 SH SOLE 0 0 1654 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 240384 7376 SH OTR 1 0 0 7376 CARMAX INC COM 143130102 BBG001SD9561 184227 2866 SH OTR 1,2 0 0 2866 CARMAX INC COM 143130102 BBG001SD9561 41075 639 SH SOLE 0 0 639 CATERPILLAR INC COM 149123101 BBG001S5PJ06 16706 73 SH OTR 2 0 0 73 CATERPILLAR INC COM 149123101 BBG001S5PJ06 975624 4263 SH SOLE 0 0 4263 CBOE GLOBAL MKTS INC COM 12503M108 BBG001T71BP7 1098084 8180 SH SOLE 0 0 8180 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 76686 470 SH OTR 2 0 0 470 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 1006902 6171 SH SOLE 0 0 6171 CISCO SYS INC COM 17275R102 BBG001S6HC62 23263 445 SH OTR 2 0 0 445 CISCO SYS INC COM 17275R102 BBG001S6HC62 1083001 20717 SH SOLE 0 0 20717 COCA COLA CO COM 191216100 BBG001S5SMQ8 32256 520 SH OTR 2 0 0 520 COCA COLA CO COM 191216100 BBG001S5SMQ8 259493 4183 SH SOLE 0 0 4183 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 618000 1244 SH SOLE 0 0 1244 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 37763 76 SH OTR 2 0 0 76 CVS HEALTH CORP COM 126650100 BBG001S5QBD8 17835 240 SH OTR 2 0 0 240 CVS HEALTH CORP COM 126650100 BBG001S5QBD8 886370 11928 SH SOLE 0 0 11928 DANIMER SCIENTIFIC INC COM CL A 236272100 BBG00S4VMQV9 36326 10529 SH SOLE 0 0 10529 DEVON ENERGY CORP NEW COM 25179M103 BBG001S63VG4 7339 145 SH OTR 2 0 0 145 DEVON ENERGY CORP NEW COM 25179M103 BBG001S63VG4 284132 5614 SH SOLE 0 0 5614 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 BBG011DXXNJ2 230903 5197 SH SOLE 0 0 5197 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 BBG012G2PD33 832001 36080 SH SOLE 0 0 36080 DISNEY WALT CO COM 254687106 BBG001S5QHF3 172524 1723 SH OTR 1,2 0 0 1723 DISNEY WALT CO COM 254687106 BBG001S5QHF3 387635 3871 SH SOLE 0 0 3871 EASTGROUP PPTYS INC COM 277276101 BBG001S5QT03 1322560 8000 SH SOLE 0 0 8000 ENCORE CAP GROUP INC COM 292554102 BBG001SKFPK8 37687 747 SH SOLE 0 0 747 ENCORE CAP GROUP INC COM 292554102 BBG001SKFPK8 167091 3312 SH OTR 1 0 0 3312 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 1258673 11478 SH SOLE 0 0 11478 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 89044 812 SH OTR 2 0 0 812 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 177487 14086 SH SOLE 0 0 14086 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 9060 719 SH OTR 2 0 0 719 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 28443 170 SH OTR 2 0 0 170 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 446551 2669 SH SOLE 0 0 2669 GOLDMAN SACHS BDC INC SHS 38147U107 BBG004DDDL70 445359 32627 SH SOLE 0 0 32627 GOLUB CAP BDC INC COM 38173M102 BBG001T63BY7 385887 28458 SH SOLE 0 0 28458 HOME DEPOT INC COM 437076102 BBG001S5RTW7 59910 203 SH OTR 2 0 0 203 HOME DEPOT INC COM 437076102 BBG001S5RTW7 629837 2134 SH SOLE 0 0 2134 INTEL CORP COM 458140100 BBG001S5SF65 387810 11870 SH SOLE 0 0 11870 INTEL CORP COM 458140100 BBG001S5SF65 18426 564 SH OTR 2 0 0 564 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 1294144 4032 SH SOLE 0 0 4032 ISHARES GOLD TR ISHARES NEW 464285204 BBG001SJK6D5 2971700 79521 SH SOLE 0 0 79521 ISHARES TR CORE MSCI TOTAL 46432F834 BBG003H6TMV7 270102 4360 SH SOLE 0 0 4360 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 1610059 6436 SH SOLE 0 0 6436 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 5460862 13284 SH SOLE 0 0 13284 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 1684697 23161 SH SOLE 0 0 23161 ISHARES TR MSCI USA MMENTM 46432F396 BBG004FPV022 231509 1665 SH SOLE 0 0 1665 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 457103 1871 SH SOLE 0 0 1871 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 3086197 17299 SH SOLE 0 0 17299 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 537908 2285 SH SOLE 0 0 2285 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 1808593 28308 SH SOLE 0 0 28308 ISHARES TR SELECT DIVID ETF 464287168 BBG001SDJVG2 1272566 10860 SH SOLE 0 0 10860 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 BBG00M8D2458 784219 15440 SH SOLE 0 0 15440 JANUS DETROIT STR TR B-BBB CLO ETF 47103U753 BBG014GFHJN4 4348065 97229 SH SOLE 0 0 97229 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 BBG00XX898D2 7752075 156576 SH SOLE 0 0 156576 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 78430 506 SH OTR 2 0 0 506 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 683261 4408 SH SOLE 0 0 4408 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 761347 5843 SH SOLE 0 0 5843 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 126662 972 SH OTR 2 0 0 972 KROGER CO COM 501044101 BBG001S5SN40 242710 4916 SH SOLE 0 0 4916 KROGER CO COM 501044101 BBG001S5SN40 7011 142 SH OTR 2 0 0 142 MARKEL CORP COM 570535104 BBG001S9ZK95 254205 199 SH OTR 1,2 0 0 199 MARKEL CORP COM 570535104 BBG001S9ZK95 58761 46 SH SOLE 0 0 46 MERCK & CO INC COM 58933Y105 BBG001S5TC52 51919 488 SH OTR 2 0 0 488 MERCK & CO INC COM 58933Y105 BBG001S5TC52 289062 2717 SH SOLE 0 0 2717 MICROSOFT CORP COM 594918104 BBG001S5TD05 435333 1510 SH OTR 2 0 0 1510 MICROSOFT CORP COM 594918104 BBG001S5TD05 4357972 15116 SH SOLE 0 0 15116 MUSTANG BIO INC COM 62818Q104 8847 24130 SH SOLE 0 0 24130 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 278953 1004 SH SOLE 0 0 1004 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 118331 426 SH OTR 2 0 0 426 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 9885 29 SH OTR 2 0 0 29 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 223933 657 SH SOLE 0 0 657 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 226678 267 SH OTR 1,2 0 0 267 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 50939 60 SH SOLE 0 0 60 PAYPAL HLDGS INC COM 70450Y103 BBG0077VNXW5 8734 115 SH OTR 2 0 0 115 PAYPAL HLDGS INC COM 70450Y103 BBG0077VNXW5 246654 3248 SH SOLE 0 0 3248 PFIZER INC COM 717081103 BBG001S5V466 385682 9453 SH SOLE 0 0 9453 PFIZER INC COM 717081103 BBG001S5V466 39046 957 SH OTR 2 0 0 957 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 23632 243 SH OTR 2 0 0 243 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 189261 1946 SH SOLE 0 0 1946 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 95162 640 SH OTR 2 0 0 640 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 181920 1223 SH SOLE 0 0 1223 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 300566 2409 SH SOLE 0 0 2409 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 18841 151 SH OTR 2 0 0 151 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 218412 2394 SH SOLE 0 0 2394 QUALCOMM INC COM 747525103 BBG001S6VS70 16969 133 SH OTR 2 0 0 133 QUALCOMM INC COM 747525103 BBG001S6VS70 284941 2233 SH SOLE 0 0 2233 READY CAPITAL CORP COM 75574U101 BBG003TCRSD0 683343 67192 SH SOLE 0 0 67192 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 808858 23243 SH SOLE 0 0 23243 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 BBG001T5XQT9 2753626 57547 SH SOLE 0 0 57547 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 5488607 75022 SH SOLE 0 0 75022 SELECT SECTOR SPDR TR ENERGY 81369Y506 BBG001S7T1S7 813722 9824 SH SOLE 0 0 9824 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 4521699 24679 SH SOLE 0 0 24679 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 4044857 9880 SH SOLE 0 0 9880 SPLUNK INC NOTE 1.125% 6/1 848637AF1 17933 21000 SH SOLE 0 0 21000 SPROTT PHYSICAL GOLD & SILVE TR UNIT 85208R101 BBG00JPZ8T56 408154 21584 SH SOLE 0 0 21584 STARBUCKS CORP COM 855244109 BBG001S72KH6 204188 1961 SH SOLE 0 0 1961 STARBUCKS CORP COM 855244109 BBG001S72KH6 31968 307 SH OTR 2 0 0 307 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 29875 154 SH OTR 2 0 0 154 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 501172 2583 SH SOLE 0 0 2583 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 78923 167 SH OTR 2 0 0 167 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 251303 532 SH SOLE 0 0 532 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 BBG001TC6MF8 267099 1159 SH SOLE 0 0 1159 VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828 BBG001TC6MR5 1508549 16990 SH SOLE 0 0 16990 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 325815 1306 SH SOLE 0 0 1306 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 268830 2005 SH SOLE 0 0 2005 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1492261 7075 SH SOLE 0 0 7075 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 11499367 30578 SH SOLE 0 0 30578 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2781043 14671 SH SOLE 0 0 14671 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 658198 4274 SH SOLE 0 0 4274 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 7407090 70209 SH SOLE 0 0 70209 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 BBG001SHTTM0 552689 7096 SH SOLE 0 0 7096 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 BBG001SHVR32 577078 2420 SH SOLE 0 0 2420 WALMART INC COM 931142103 BBG001S5XH92 162891 1105 SH SOLE 0 0 1105 WALMART INC COM 931142103 BBG001S5XH92 47332 321 SH OTR 2 0 0 321 WORKDAY INC CL A 98138H101 BBG001T21KQ7 210878 1021 SH SOLE 0 0 1021 WORKDAY INC CL A 98138H101 BBG001T21KQ7 16730 81 SH OTR 2 0 0 81