Member/CCO

0001807909-24-000005.txt : 20240403 0001807909-24-000005.hdr.sgml : 20240403 20240403092901 ACCESSION NUMBER: 0001807909-24-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240403 DATE AS OF CHANGE: 20240403 EFFECTIVENESS DATE: 20240403 FILER: COMPANY DATA: COMPANY CONFORMED NAME: waypoint wealth counsel CENTRAL INDEX KEY: 0001807909 ORGANIZATION NAME: IRS NUMBER: 465505628 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-24034 FILM NUMBER: 24817091 BUSINESS ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 BUSINESS PHONE: 4045028177 MAIL ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001807909 XXXXXXXX 12-31-2023 12-31-2023 waypoint wealth counsel

3715 NORTHSIDE PKWY NW BLDG 400-775 ATLANTA GA 30327

13F HOLDINGS REPORT 028-24034 000171822 801-110569 N Brad McGrew Member/CCO 404-502-8177 Brad McGrew Atlanta GA 04-03-2024 3 146 117377594 false 1 000165067 801-77021 BROAD RUN INVESTMENT MANAGEMENT, LLC 2 000285366 801-114487 VANGUARD PERSONALIZED INDEXING MANAGEMENT 3 000133028 801-63597 REDWOOD INVESTMENTS, LLC INFORMATION TABLE 2 waypoint4q2023.inftbl.xml ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 426376 2751 SH SOLE 0 0 2751 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 86978 561 SH OTR 2 0 0 561 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 301452 2158 SH OTR 1,2 0 0 2158 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 485345 3474 SH SOLE 0 0 3474 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 667304 4735 SH SOLE 0 0 4735 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 530179 3762 SH OTR 1,2 0 0 3762 ALTERYX INC NOTE 1.000% 8/0 02156BAF0 26335 27000 SH SOLE 0 0 27000 AMAZON COM INC COM 023135106 BBG001S5PQL7 344600 2268 SH OTR 2 0 0 2268 AMAZON COM INC COM 023135106 BBG001S5PQL7 1180726 7771 SH SOLE 0 0 7771 AMAZON COM INC COM 023135106 BBG001S5PQL7 75970 500 PRN Call SOLE 0 0 500 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 17271 80 SH SOLE 0 0 80 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 290575 1346 SH OTR 1,2 0 0 1346 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 18917 65 SH SOLE 0 0 65 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 306154 1052 SH OTR 1,2 0 0 1052 APPLE INC COM 037833100 BBG001S5N8V8 4345562 22571 SH SOLE 0 0 22571 APPLE INC COM 037833100 BBG001S5N8V8 724353 3762 SH OTR 2 0 0 3762 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 285730 1763 SH OTR 1,2 0 0 1763 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 59291 366 SH SOLE 0 0 366 ARM HOLDINGS PLC SPONSORED ADR 042068205 BBG01J1GY084 492200 6550 SH SOLE 0 0 6550 AST SPACEMOBILE INC COM CL A 00217D100 BBG00Q402TS1 115553 19163 SH OTR 1 0 0 19163 AST SPACEMOBILE INC COM CL A 00217D100 BBG00Q402TS1 7641 1267 SH SOLE 0 0 1267 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 136959 384 SH OTR 2 0 0 384 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 565211 1585 SH SOLE 0 0 1585 BLOCK INC NOTE 0.250%11/0 852234AK9 21203 26000 SH SOLE 0 0 26000 BROADCOM INC COM 11135F101 BBG00KHY5SY8 107160 96 SH OTR 2 0 0 96 BROADCOM INC COM 11135F101 BBG00KHY5SY8 116090 104 SH SOLE 0 0 104 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 18616 464 SH SOLE 0 0 464 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 294160 7332 SH OTR 1 0 0 7332 CADENCE BANK COM 12740C103 BBG001SHFG98 799759 27028 SH SOLE 0 0 27028 CARMAX INC COM 143130102 BBG001SD9561 13737 179 SH SOLE 0 0 179 CARMAX INC COM 143130102 BBG001SD9561 218863 2852 SH OTR 1,2 0 0 2852 CATERPILLAR INC COM 149123101 BBG001S5PJ06 155851 527 SH SOLE 0 0 527 CATERPILLAR INC COM 149123101 BBG001S5PJ06 88871 301 SH OTR 2 0 0 301 CBOE GLOBAL MKTS INC COM 12503M108 BBG001T71BP7 1460621 8180 SH SOLE 0 0 8180 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 303897 2037 SH SOLE 0 0 2037 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 100106 671 SH OTR 2 0 0 671 CISCO SYS INC COM 17275R102 BBG001S6HC62 40568 803 SH OTR 2 0 0 803 CISCO SYS INC COM 17275R102 BBG001S6HC62 1012116 20034 SH SOLE 0 0 20034 COCA COLA CO COM 191216100 BBG001S5SMQ8 22983 390 SH OTR 2 0 0 390 COCA COLA CO COM 191216100 BBG001S5SMQ8 249716 4237 SH SOLE 0 0 4237 COGENT COMMUNICATIONS HLDGS COM NEW 19239V302 BBG001SC5GP2 254878 3351 SH OTR 1 0 0 3351 COGENT COMMUNICATIONS HLDGS COM NEW 19239V302 BBG001SC5GP2 16049 211 SH SOLE 0 0 211 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 760267 1152 SH SOLE 0 0 1152 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 81190 123 SH OTR 2 0 0 123 DANIMER SCIENTIFIC INC COM CL A 236272100 BBG00S4VMQV9 10740 10529 SH SOLE 0 0 10529 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 BBG011DXXNJ2 269361 5197 SH SOLE 0 0 5197 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 BBG012G2PD33 752750 30825 SH SOLE 0 0 30825 DISNEY WALT CO COM 254687106 BBG001S5QHF3 117044 1296 SH SOLE 0 0 1296 DISNEY WALT CO COM 254687106 BBG001S5QHF3 155570 1723 SH OTR 1,2 0 0 1723 EASTGROUP PPTYS INC COM 277276101 BBG001S5QT03 1303134 7100 SH SOLE 0 0 7100 ELI LILLY & CO COM 532457108 BBG001S5STL8 170213 292 SH SOLE 0 0 292 ELI LILLY & CO COM 532457108 BBG001S5STL8 122414 210 SH OTR 2 0 0 210 EQUIFAX INC COM 294429105 BBG001S5QSK3 1437497 5813 SH SOLE 0 0 5813 EQUIFAX INC COM 294429105 BBG001S5QSK3 8903 36 SH OTR 2 0 0 36 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 276139 2762 SH SOLE 0 0 2762 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 89383 894 SH OTR 2 0 0 894 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 174686 14330 SH SOLE 0 0 14330 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 6108 501 SH OTR 2 0 0 501 FREEPORT-MCMORAN INC CL B 35671D857 BBG001S5R3F3 14304 336 SH OTR 2 0 0 336 FREEPORT-MCMORAN INC CL B 35671D857 BBG001S5R3F3 606070 14237 SH SOLE 0 0 14237 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 3047 22 SH OTR 2 0 0 22 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 323259 2334 SH SOLE 0 0 2334 GOLDMAN SACHS BDC INC SHS 38147U107 BBG004DDDL70 484755 33089 SH SOLE 0 0 33089 GOSSAMER BIO INC COM 38341P102 BBG00MVWLMC1 10730 11758 SH SOLE 0 0 11758 HOME DEPOT INC COM 437076102 BBG001S5RTW7 746029 2153 SH SOLE 0 0 2153 HOME DEPOT INC COM 437076102 BBG001S5RTW7 80747 233 SH OTR 2 0 0 233 ICAD INC COM NEW 44934S206 BBG001SF11H1 17700 10000 SH SOLE 0 0 10000 INTEL CORP COM 458140100 BBG001S5SF65 589368 11729 SH SOLE 0 0 11729 INTEL CORP COM 458140100 BBG001S5SF65 45024 896 SH OTR 2 0 0 896 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 162762 995 SH SOLE 0 0 995 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 46275 283 SH OTR 2 0 0 283 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 BBG00KJR2NN7 462354 2930 SH SOLE 0 0 2930 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 1368388 3341 SH SOLE 0 0 3341 ISHARES GOLD TR ISHARES NEW 464285204 BBG001SJK6D5 3054918 78271 SH SOLE 0 0 78271 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 1061784 11015 SH SOLE 0 0 11015 ISHARES TR CORE MSCI TOTAL 46432F834 BBG003H6TMV7 280109 4314 SH SOLE 0 0 4314 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 1787050 6448 SH SOLE 0 0 6448 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 6364120 13324 SH SOLE 0 0 13324 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 807136 10344 SH SOLE 0 0 10344 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 466298 1538 SH SOLE 0 0 1538 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 3625232 18062 SH SOLE 0 0 18062 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 1024785 3744 SH SOLE 0 0 3744 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 2012221 26794 SH SOLE 0 0 26794 ISHARES TR SELECT DIVID ETF 464287168 BBG001SDJVG2 1178456 10053 SH SOLE 0 0 10053 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 BBG00M8D2458 596795 11762 SH SOLE 0 0 11762 JANUS DETROIT STR TR B-BBB CLO ETF 47103U753 BBG014GFHJN4 2293311 47827 SH SOLE 0 0 47827 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 BBG00XX898D2 6484753 128922 SH SOLE 0 0 128922 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 62226 397 SH OTR 2 0 0 397 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 650562 4151 SH SOLE 0 0 4151 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 165678 974 SH OTR 2 0 0 974 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 973060 5721 SH SOLE 0 0 5721 MARKEL GROUP INC COM 570535104 BBG001S9ZK95 17039 12 SH SOLE 0 0 12 MARKEL GROUP INC COM 570535104 BBG001S9ZK95 282561 199 SH OTR 1,2 0 0 199 MARTIN MARIETTA MATLS INC COM 573284106 BBG001S7QC51 3493 7 SH OTR 2 0 0 7 MARTIN MARIETTA MATLS INC COM 573284106 BBG001S7QC51 207048 415 SH SOLE 0 0 415 MERCK & CO INC COM 58933Y105 BBG001S5TC52 79258 727 SH OTR 2 0 0 727 MERCK & CO INC COM 58933Y105 BBG001S5TC52 228724 2098 SH SOLE 0 0 2098 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 192555 544 SH SOLE 0 0 544 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 164238 464 SH OTR 2 0 0 464 MICROSOFT CORP COM 594918104 BBG001S5TD05 4918282 13079 SH SOLE 0 0 13079 MICROSOFT CORP COM 594918104 BBG001S5TD05 681240 1812 SH OTR 2 0 0 1812 NEWMARKET CORP COM 651587107 BBG001S5R005 236891 434 SH SOLE 0 0 434 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 276460 558 SH SOLE 0 0 558 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 246620 498 SH OTR 2 0 0 498 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 265897 656 SH SOLE 0 0 656 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 12566 31 SH OTR 2 0 0 31 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 16152 17 SH SOLE 0 0 17 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 257472 271 SH OTR 1,2 0 0 271 PFIZER INC COM 717081103 BBG001S5V466 203227 7059 SH SOLE 0 0 7059 PFIZER INC COM 717081103 BBG001S5V466 28733 998 SH OTR 2 0 0 998 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 17596 132 SH OTR 2 0 0 132 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 320755 2406 SH SOLE 0 0 2406 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 553292 5812 SH SOLE 0 0 5812 QUALCOMM INC COM 747525103 BBG001S6VS70 26757 185 SH OTR 2 0 0 185 QUALCOMM INC COM 747525103 BBG001S6VS70 326329 2256 SH SOLE 0 0 2256 READY CAPITAL CORP COM 75574U101 BBG003TCRSD0 521356 50864 SH SOLE 0 0 50864 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 586712 15874 SH SOLE 0 0 15874 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 BBG001T5XQT9 1884805 33857 SH SOLE 0 0 33857 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 2006259 26353 SH SOLE 0 0 26353 SELECT SECTOR SPDR TR ENERGY 81369Y506 BBG001S7T1S7 812997 9697 SH SOLE 0 0 9697 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 4659119 24372 SH SOLE 0 0 24372 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 5584277 11749 SH SOLE 0 0 11749 SPLUNK INC NOTE 1.125% 6/1 848637AF1 20266 21000 SH SOLE 0 0 21000 SPROTT PHYSICAL GOLD & SILVE TR UNIT 85208R101 BBG00JPZ8T56 327159 17084 SH SOLE 0 0 17084 TESLA INC COM 88160R101 BBG001SQKGD7 116786 470 SH SOLE 0 0 470 TESLA INC COM 88160R101 BBG001SQKGD7 122501 493 SH OTR 2 0 0 493 TOPGOLF CALLAWAY BRANDS CORP COM 131193104 BBG001S70DV8 37571 262000 SH Call SOLE 0 0 262000 UNION PAC CORP COM 907818108 BBG001S5X2M0 29229 119 SH OTR 2 0 0 119 UNION PAC CORP COM 907818108 BBG001S5X2M0 184280 750 SH SOLE 0 0 750 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 19969 127 SH OTR 2 0 0 127 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 360552 2293 SH SOLE 0 0 2293 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 96871 184 SH OTR 2 0 0 184 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 288377 548 SH SOLE 0 0 548 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 BBG001TC6MF8 295270 1090 SH SOLE 0 0 1090 VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828 BBG001TC6MR5 1231179 12412 SH SOLE 0 0 12412 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 330941 1065 SH SOLE 0 0 1065 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 290766 2005 SH SOLE 0 0 2005 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1331595 5724 SH SOLE 0 0 5724 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 13031034 29833 SH SOLE 0 0 29833 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 3047460 14285 SH SOLE 0 0 14285 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 1377731 8085 SH SOLE 0 0 8085 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 8189943 73367 SH SOLE 0 0 73367 WALMART INC COM 931142103 BBG001S5XH92 181581 1152 SH SOLE 0 0 1152 WALMART INC COM 931142103 BBG001S5XH92 62272 395 SH OTR 2 0 0 395 WORKDAY INC CL A 98138H101 BBG001T21KQ7 391454 1418 SH SOLE 0 0 1418 WORKDAY INC CL A 98138H101 BBG001T21KQ7 23466 85 SH OTR 2 0 0 85