Member/CCO

0001807909-24-000004.txt : 20240403 0001807909-24-000004.hdr.sgml : 20240403 20240403092431 ACCESSION NUMBER: 0001807909-24-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20240403 DATE AS OF CHANGE: 20240403 EFFECTIVENESS DATE: 20240403 FILER: COMPANY DATA: COMPANY CONFORMED NAME: waypoint wealth counsel CENTRAL INDEX KEY: 0001807909 ORGANIZATION NAME: IRS NUMBER: 465505628 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-24034 FILM NUMBER: 24817085 BUSINESS ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 BUSINESS PHONE: 4045028177 MAIL ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001807909 XXXXXXXX 09-30-2023 09-30-2023 waypoint wealth counsel

3715 NORTHSIDE PKWY NW BLDG 400-775 ATLANTA GA 30327

13F HOLDINGS REPORT 028-24034 000171822 801-110569 N Brad McGrew Member/CCO 404-502-8177 Brad McGrew Atlanta GA 04-03-2024 3 137 106096931 false 1 000165067 801-77021 BROAD RUN INVESTMENT MANAGEMENT, LLC 2 000285366 801-114487 VANGUARD PERSONALIZED INDEXING MANAGEMENT 3 000133028 801-63597 REDWOOD INVESTMENTS, LLC INFORMATION TABLE 2 waypoint3q2023.inftbl.xml ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 483606 3244 SH SOLE 0 0 3244 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 49936 335 SH OTR 2 0 0 335 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 443019 3385 SH SOLE 0 0 3385 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 264730 2023 SH OTR 1,2 0 0 2023 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 753128 5712 SH SOLE 0 0 5712 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 430095 3262 SH OTR 1,2 0 0 3262 ALTERYX INC NOTE 1.000% 8/0 02156BAF0 24268 27000 SH SOLE 0 0 27000 AMAZON COM INC COM 023135106 BBG001S5PQL7 184579 1452 SH OTR 2 0 0 1452 AMAZON COM INC COM 023135106 BBG001S5PQL7 1149292 9041 SH SOLE 0 0 9041 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 210661 1281 SH OTR 1,2 0 0 1281 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 13650 83 SH SOLE 0 0 83 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 21075 65 SH SOLE 0 0 65 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 342377 1056 SH OTR 1,2 0 0 1056 APPLE INC COM 037833100 BBG001S5N8V8 3945361 23044 SH SOLE 0 0 23044 APPLE INC COM 037833100 BBG001S5N8V8 611391 3571 SH OTR 2 0 0 3571 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 50650 366 SH SOLE 0 0 366 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 239657 1731 SH OTR 1,2 0 0 1731 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 629396 1797 SH SOLE 0 0 1797 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 73564 210 SH OTR 2 0 0 210 BLOCK INC NOTE 0.250%11/0 852234AK9 19399 26000 SH SOLE 0 0 26000 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 14510 464 SH SOLE 0 0 464 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 229272 7332 SH OTR 1 0 0 7332 CADENCE BANK COM 12740C103 BBG001SHFG98 573535 27028 SH SOLE 0 0 27028 CARMAX INC COM 143130102 BBG001SD9561 12661 179 SH SOLE 0 0 179 CARMAX INC COM 143130102 BBG001SD9561 202713 2866 SH OTR 1,2 0 0 2866 CATERPILLAR INC COM 149123101 BBG001S5PJ06 21021 77 SH OTR 2 0 0 77 CATERPILLAR INC COM 149123101 BBG001S5PJ06 247520 907 SH SOLE 0 0 907 CBOE GLOBAL MKTS INC COM 12503M108 BBG001T71BP7 1277798 8180 SH SOLE 0 0 8180 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 84310 500 SH OTR 2 0 0 500 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 481444 2855 SH SOLE 0 0 2855 CISCO SYS INC COM 17275R102 BBG001S6HC62 1045279 19443 SH SOLE 0 0 19443 CISCO SYS INC COM 17275R102 BBG001S6HC62 29730 553 SH OTR 2 0 0 553 COCA COLA CO COM 191216100 BBG001S5SMQ8 240137 4290 SH SOLE 0 0 4290 COCA COLA CO COM 191216100 BBG001S5SMQ8 32525 581 SH OTR 2 0 0 581 COGENT COMMUNICATIONS HLDGS COM NEW 19239V302 BBG001SC5GP2 13061 211 SH SOLE 0 0 211 COGENT COMMUNICATIONS HLDGS COM NEW 19239V302 BBG001SC5GP2 207427 3351 SH OTR 1 0 0 3351 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 712308 1261 SH SOLE 0 0 1261 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 49717 88 SH OTR 2 0 0 88 DANIMER SCIENTIFIC INC COM CL A 236272100 BBG00S4VMQV9 21796 10529 SH SOLE 0 0 10529 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 BBG011DXXNJ2 241921 5197 SH SOLE 0 0 5197 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 BBG012G2PD33 941903 41825 SH SOLE 0 0 41825 DISNEY WALT CO COM 254687106 BBG001S5QHF3 167070 2061 SH SOLE 0 0 2061 DISNEY WALT CO COM 254687106 BBG001S5QHF3 137623 1698 SH OTR 1,2 0 0 1698 EASTGROUP PPTYS INC COM 277276101 BBG001S5QT03 1207343 7250 SH SOLE 0 0 7250 ELI LILLY & CO COM 532457108 BBG001S5STL8 102055 190 SH OTR 2 0 0 190 ELI LILLY & CO COM 532457108 BBG001S5STL8 156842 292 SH SOLE 0 0 292 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 101942 867 SH OTR 2 0 0 867 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 471260 4008 SH SOLE 0 0 4008 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 177982 14330 SH SOLE 0 0 14330 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 11949 962 SH OTR 2 0 0 962 FREEPORT-MCMORAN INC CL B 35671D857 BBG001S5R3F3 11560 310 SH OTR 2 0 0 310 FREEPORT-MCMORAN INC CL B 35671D857 BBG001S5R3F3 348177 9337 SH SOLE 0 0 9337 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 24545 170 SH OTR 2 0 0 170 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 383369 2655 SH SOLE 0 0 2655 GOLDMAN SACHS BDC INC SHS 38147U107 BBG004DDDL70 479409 32926 SH SOLE 0 0 32926 GOSSAMER BIO INC COM 38341P102 BBG00MVWLMC1 9543 11458 SH SOLE 0 0 11458 HOME DEPOT INC COM 437076102 BBG001S5RTW7 653943 2164 SH SOLE 0 0 2164 HOME DEPOT INC COM 437076102 BBG001S5RTW7 67382 223 SH OTR 2 0 0 223 ICAD INC COM NEW 44934S206 BBG001SF11H1 21100 10000 SH SOLE 0 0 10000 INTEL CORP COM 458140100 BBG001S5SF65 26130 735 SH OTR 2 0 0 735 INTEL CORP COM 458140100 BBG001S5SF65 416949 11729 SH SOLE 0 0 11729 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 183958 1311 SH SOLE 0 0 1311 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 18488 132 SH OTR 2 0 0 132 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 1195170 3336 SH SOLE 0 0 3336 ISHARES GOLD TR ISHARES NEW 464285204 BBG001SJK6D5 2782440 79521 SH SOLE 0 0 79521 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 271290 2962 SH SOLE 0 0 2962 ISHARES TR CORE MSCI TOTAL 46432F834 BBG003H6TMV7 258797 4314 SH SOLE 0 0 4314 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 1599556 6415 SH SOLE 0 0 6415 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 5734975 13355 SH SOLE 0 0 13355 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 770299 10642 SH SOLE 0 0 10642 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 497644 1871 SH SOLE 0 0 1871 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 2925202 16551 SH SOLE 0 0 16551 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 355644 1451 SH SOLE 0 0 1451 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 1820925 26614 SH SOLE 0 0 26614 ISHARES TR SELECT DIVID ETF 464287168 BBG001SDJVG2 1072930 9968 SH SOLE 0 0 9968 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 BBG00M8D2458 665154 13184 SH SOLE 0 0 13184 JANUS DETROIT STR TR B-BBB CLO ETF 47103U753 BBG014GFHJN4 3689781 77680 SH SOLE 0 0 77680 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 BBG00XX898D2 7439347 147811 SH SOLE 0 0 147811 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 677975 4353 SH SOLE 0 0 4353 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 71334 458 SH OTR 2 0 0 458 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 829573 5720 SH SOLE 0 0 5720 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 146616 1011 SH OTR 2 0 0 1011 MARKEL GROUP INC COM 570535104 BBG001S9ZK95 293026 199 SH OTR 1,2 0 0 199 MARKEL GROUP INC COM 570535104 BBG001S9ZK95 17670 12 SH SOLE 0 0 12 MERCK & CO INC COM 58933Y105 BBG001S5TC52 55491 539 SH OTR 2 0 0 539 MERCK & CO INC COM 58933Y105 BBG001S5TC52 273391 2656 SH SOLE 0 0 2656 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 163315 544 SH SOLE 0 0 544 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 136296 454 SH OTR 2 0 0 454 MICROSOFT CORP COM 594918104 BBG001S5TD05 513410 1626 SH OTR 2 0 0 1626 MICROSOFT CORP COM 594918104 BBG001S5TD05 4225435 13382 SH SOLE 0 0 13382 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 248491 571 SH SOLE 0 0 571 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 208361 479 SH OTR 2 0 0 479 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 286808 701 SH SOLE 0 0 701 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 12684 31 SH OTR 2 0 0 31 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 244484 269 SH OTR 1,2 0 0 269 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 15451 17 SH SOLE 0 0 17 PFIZER INC COM 717081103 BBG001S5V466 33436 1008 SH OTR 2 0 0 1008 PFIZER INC COM 717081103 BBG001S5V466 314948 9495 SH SOLE 0 0 9495 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 23794 257 SH OTR 2 0 0 257 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 176357 1905 SH SOLE 0 0 1905 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 101665 697 SH OTR 2 0 0 697 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 165470 1134 SH SOLE 0 0 1134 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 269487 2402 SH SOLE 0 0 2402 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 19637 175 SH OTR 2 0 0 175 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 214190 2419 SH SOLE 0 0 2419 QUALCOMM INC COM 747525103 BBG001S6VS70 17770 160 SH OTR 2 0 0 160 QUALCOMM INC COM 747525103 BBG001S6VS70 248436 2237 SH SOLE 0 0 2237 READY CAPITAL CORP COM 75574U101 BBG003TCRSD0 514236 50864 SH SOLE 0 0 50864 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 578895 17046 SH SOLE 0 0 17046 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 BBG001T5XQT9 2912007 58415 SH SOLE 0 0 58415 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 2402081 33947 SH SOLE 0 0 33947 SELECT SECTOR SPDR TR ENERGY 81369Y506 BBG001S7T1S7 876512 9697 SH SOLE 0 0 9697 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 3882074 22643 SH SOLE 0 0 22643 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 4553521 10652 SH SOLE 0 0 10652 SPLUNK INC NOTE 1.125% 6/1 848637AF1 19727 21000 SH SOLE 0 0 21000 SPROTT PHYSICAL GOLD & SILVE TR UNIT 85208R101 BBG00JPZ8T56 295895 17084 SH SOLE 0 0 17084 STARBUCKS CORP COM 855244109 BBG001S72KH6 29389 322 SH OTR 2 0 0 322 STARBUCKS CORP COM 855244109 BBG001S72KH6 195099 2138 SH SOLE 0 0 2138 TESLA INC COM 88160R101 BBG001SQKGD7 117103 468 SH SOLE 0 0 468 TESLA INC COM 88160R101 BBG001SQKGD7 109096 436 SH OTR 2 0 0 436 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 403255 2587 SH SOLE 0 0 2587 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 21978 141 SH OTR 2 0 0 141 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 275392 546 SH SOLE 0 0 546 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 82183 163 SH OTR 2 0 0 163 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 BBG001TC6MF8 267844 1085 SH SOLE 0 0 1085 VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828 BBG001TC6MR5 1222161 13984 SH SOLE 0 0 13984 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 289684 1064 SH SOLE 0 0 1064 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 262594 2005 SH SOLE 0 0 2005 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1476264 7089 SH SOLE 0 0 7089 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 11687611 29762 SH SOLE 0 0 29762 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2780867 14708 SH SOLE 0 0 14708 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 684529 4406 SH SOLE 0 0 4406 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 6784922 65669 SH SOLE 0 0 65669 WALMART INC COM 931142103 BBG001S5XH92 56936 356 SH OTR 2 0 0 356 WALMART INC COM 931142103 BBG001S5XH92 183728 1149 SH SOLE 0 0 1149 WORKDAY INC CL A 98138H101 BBG001T21KQ7 229460 1068 SH SOLE 0 0 1068 WORKDAY INC CL A 98138H101 BBG001T21KQ7 18692 87 SH OTR 2 0 0 87