Member/CCO

0001807909-24-000002.txt : 20240322 0001807909-24-000002.hdr.sgml : 20240322 20240322152605 ACCESSION NUMBER: 0001807909-24-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20240322 DATE AS OF CHANGE: 20240322 EFFECTIVENESS DATE: 20240322 FILER: COMPANY DATA: COMPANY CONFORMED NAME: waypoint wealth counsel CENTRAL INDEX KEY: 0001807909 ORGANIZATION NAME: IRS NUMBER: 465505628 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-24034 FILM NUMBER: 24774913 BUSINESS ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 BUSINESS PHONE: 4045028177 MAIL ADDRESS: STREET 1: 3715 NORTHSIDE PKWY NW STREET 2: BLDG 400-775 CITY: ATLANTA STATE: GA ZIP: 30327 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001807909 XXXXXXXX 12-31-2022 12-31-2022 waypoint wealth counsel

3715 NORTHSIDE PKWY NW BLDG 400-775 ATLANTA GA 30327

13F HOLDINGS REPORT 028-24034 000171822 801-110569 N Brad McGrew Member/CCO 404-502-8177 Brad McGrew Atlanta GA 03-22-2024 3 138 124125292 false 1 000165067 801-77021 BROAD RUN INVESTMENT MANAGEMENT, LLC 2 000285366 801-114487 VANGUARD PERSONALIZED INDEXING MANAGEMENT 3 000133028 801-63597 REDWOOD INVESTMENTS, LLC INFORMATION TABLE 2 waypoint4q2022.inftbl.xml ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 856220 5298 SH SOLE 0 0 5298 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 39918 247 SH OTR 2 0 0 247 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 156432 1773 SH OTR 1,2 0 0 1773 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 354911 4023 SH SOLE 0 0 4023 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 991381 11173 SH SOLE 0 0 11173 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 350129 3946 SH OTR 1,2 0 0 3946 ALTERYX INC NOTE 1.000% 8/0 02156BAF0 22501 27000 SH SOLE 0 0 27000 AMAZON COM INC COM 023135106 BBG001S5PQL7 3768324 44861 SH SOLE 0 0 44861 AMAZON COM INC COM 023135106 BBG001S5PQL7 109032 1298 SH OTR 2 0 0 1298 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 329443 1555 SH OTR 1,2 0 0 1555 AMERICAN TOWER CORP NEW COM 03027X100 BBG001S5NPQ6 63982 302 SH SOLE 0 0 302 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 371574 1238 SH OTR 1,2 0 0 1238 AON PLC SHS CL A G0403H108 BBG00SSQFPR9 69933 233 SH SOLE 0 0 233 APPLE INC COM 037833100 BBG001S5N8V8 365494 2813 SH OTR 2 0 0 2813 APPLE INC COM 037833100 BBG001S5N8V8 8274653 63685 SH SOLE 0 0 63685 BANK AMERICA CORP COM 060505104 BBG001S5P0Y0 33154 1001 SH OTR 2 0 0 1001 BANK AMERICA CORP COM 060505104 BBG001S5P0Y0 1089096 32883 SH SOLE 0 0 32883 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 2099285 6796 SH SOLE 0 0 6796 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 25639 83 SH OTR 2 0 0 83 BLOCK INC NOTE 0.250%11/0 852234AK9 19756 26000 SH SOLE 0 0 26000 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 277729 8828 SH OTR 1 0 0 8828 BROOKFIELD CORP CL A LTD VT SH 11271J107 BBG001SF86D7 52035 1654 SH SOLE 0 0 1654 CARMAX INC COM 143130102 BBG001SD9561 39640 651 SH SOLE 0 0 651 CARMAX INC COM 143130102 BBG001SD9561 205261 3371 SH OTR 1,2 0 0 3371 CATERPILLAR INC COM 149123101 BBG001S5PJ06 1022572 4269 SH SOLE 0 0 4269 CATERPILLAR INC COM 149123101 BBG001S5PJ06 8625 36 SH OTR 2 0 0 36 CBOE GLOBAL MKTS INC COM 12503M108 BBG001T71BP7 1026345 8180 SH SOLE 0 0 8180 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 72335 403 SH OTR 2 0 0 403 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 1106853 6167 SH SOLE 0 0 6167 CISCO SYS INC COM 17275R102 BBG001S6HC62 13292 279 SH OTR 2 0 0 279 CISCO SYS INC COM 17275R102 BBG001S6HC62 1036489 21757 SH SOLE 0 0 21757 COCA COLA CO COM 191216100 BBG001S5SMQ8 268456 4220 SH SOLE 0 0 4220 COCA COLA CO COM 191216100 BBG001S5SMQ8 22137 348 SH OTR 2 0 0 348 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 18260 40 SH OTR 2 0 0 40 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 564134 1236 SH SOLE 0 0 1236 CVS HEALTH CORP COM 126650100 BBG001S5QBD8 1113142 11945 SH SOLE 0 0 11945 CVS HEALTH CORP COM 126650100 BBG001S5QBD8 23018 247 SH OTR 2 0 0 247 DANIMER SCIENTIFIC INC COM CL A 236272100 BBG00S4VMQV9 18847 10529 SH SOLE 0 0 10529 DEVON ENERGY CORP NEW COM 25179M103 BBG001S63VG4 7874 128 SH OTR 2 0 0 128 DEVON ENERGY CORP NEW COM 25179M103 BBG001S63VG4 347224 5645 SH SOLE 0 0 5645 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 BBG011DXXNJ2 216248 5197 SH SOLE 0 0 5197 DISNEY WALT CO COM 254687106 BBG001S5QHF3 162814 1874 SH OTR 1,2 0 0 1874 DISNEY WALT CO COM 254687106 BBG001S5QHF3 344594 3966 SH SOLE 0 0 3966 EASTGROUP PPTYS INC COM 277276101 BBG001S5QT03 1184480 8000 SH SOLE 0 0 8000 ENCORE CAP GROUP INC COM 292554102 BBG001SKFPK8 189076 3944 SH OTR 1 0 0 3944 ENCORE CAP GROUP INC COM 292554102 BBG001SKFPK8 35812 747 SH SOLE 0 0 747 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 1794444 16269 SH SOLE 0 0 16269 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 74453 675 SH OTR 2 0 0 675 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 212172 18243 SH SOLE 0 0 18243 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 5374 462 SH OTR 2 0 0 462 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 463619 2672 SH SOLE 0 0 2672 GENUINE PARTS CO COM 372460105 BBG001S5RNH7 29497 170 SH OTR 2 0 0 170 GOLDMAN SACHS BDC INC SHS 38147U107 BBG004DDDL70 697778 50858 SH SOLE 0 0 50858 GOLUB CAP BDC INC COM 38173M102 BBG001T63BY7 376530 28612 SH SOLE 0 0 28612 HOME DEPOT INC COM 437076102 BBG001S5RTW7 678306 2147 SH SOLE 0 0 2147 HOME DEPOT INC COM 437076102 BBG001S5RTW7 43589 138 SH OTR 2 0 0 138 INTEL CORP COM 458140100 BBG001S5SF65 6423 243 SH OTR 2 0 0 243 INTEL CORP COM 458140100 BBG001S5SF65 358074 13548 SH SOLE 0 0 13548 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 15805 112 SH OTR 2 0 0 112 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 519675 3689 SH SOLE 0 0 3689 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 1069067 4015 SH SOLE 0 0 4015 ISHARES GOLD TR ISHARES NEW 464285204 BBG001SJK6D5 2688370 77721 SH SOLE 0 0 77721 ISHARES INC MSCI GBL MIN VOL 464286525 BBG0025X39Q6 271691 2859 SH SOLE 0 0 2859 ISHARES TR CORE MSCI TOTAL 46432F834 BBG003H6TMV7 252357 4360 SH SOLE 0 0 4360 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 1654926 6842 SH SOLE 0 0 6842 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 5171892 13461 SH SOLE 0 0 13461 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 1818155 25217 SH SOLE 0 0 25217 ISHARES TR MSCI USA MMENTM 46432F396 BBG004FPV022 375763 2575 SH SOLE 0 0 2575 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 400788 1871 SH SOLE 0 0 1871 ISHARES TR RUS 1000 VAL ETF 464287598 BBG001S562P7 492863 3250 SH SOLE 0 0 3250 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 2884034 16541 SH SOLE 0 0 16541 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 318267 1442 SH SOLE 0 0 1442 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 1931260 33013 SH SOLE 0 0 33013 ISHARES TR SELECT DIVID ETF 464287168 BBG001SDJVG2 1356897 11251 SH SOLE 0 0 11251 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 BBG00M8D2458 866783 17152 SH SOLE 0 0 17152 JANUS DETROIT STR TR B-BBB CLO ETF 47103U753 BBG014GFHJN4 4341662 97369 SH SOLE 0 0 97369 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 BBG00XX898D2 7322405 148648 SH SOLE 0 0 148648 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 793610 4493 SH SOLE 0 0 4493 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 117119 663 SH OTR 2 0 0 663 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 804317 5998 SH SOLE 0 0 5998 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 116131 866 SH OTR 2 0 0 866 KROGER CO COM 501044101 BBG001S5SN40 216957 4867 SH SOLE 0 0 4867 KROGER CO COM 501044101 BBG001S5SN40 4369 98 SH OTR 2 0 0 98 MARKEL CORP COM 570535104 BBG001S9ZK95 310928 236 SH OTR 1,2 0 0 236 MARKEL CORP COM 570535104 BBG001S9ZK95 60605 46 SH SOLE 0 0 46 MERCK & CO INC COM 58933Y105 BBG001S5TC52 44935 405 SH OTR 2 0 0 405 MERCK & CO INC COM 58933Y105 BBG001S5TC52 305335 2752 SH SOLE 0 0 2752 MICROSOFT CORP COM 594918104 BBG001S5TD05 3623202 15108 SH SOLE 0 0 15108 MICROSOFT CORP COM 594918104 BBG001S5TD05 304092 1268 SH OTR 2 0 0 1268 MUSTANG BIO INC COM 62818Q104 BBG00FXTN439 10912 27630 SH SOLE 0 0 27630 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 7095 25 SH OTR 2 0 0 25 OLD DOMINION FREIGHT LINE IN COM 679580100 BBG001S6WQT9 193538 682 SH SOLE 0 0 682 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 281907 334 SH OTR 1,2 0 0 334 OREILLY AUTOMOTIVE INC COM 67103H107 BBG001S78TL6 55706 66 SH SOLE 0 0 66 PAYPAL HLDGS INC COM 70450Y103 BBG0077VNXW5 11253 158 SH OTR 2 0 0 158 PAYPAL HLDGS INC COM 70450Y103 BBG0077VNXW5 229250 3219 SH SOLE 0 0 3219 PEABODY ENERGY CORP COM 704551100 BBG00GBV89J5 294293 11139 SH SOLE 0 0 11139 PFIZER INC COM 717081103 BBG001S5V466 63282 1235 SH OTR 2 0 0 1235 PFIZER INC COM 717081103 BBG001S5V466 732044 14287 SH SOLE 0 0 14287 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 199366 1970 SH SOLE 0 0 1970 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 19534 193 SH OTR 2 0 0 193 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 63656 420 SH OTR 2 0 0 420 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 192706 1271 SH SOLE 0 0 1271 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 271158 2405 SH SOLE 0 0 2405 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 8004 71 SH OTR 2 0 0 71 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 213233 2370 SH SOLE 0 0 2370 QUALCOMM INC COM 747525103 BBG001S6VS70 246102 2239 SH SOLE 0 0 2239 QUALCOMM INC COM 747525103 BBG001S6VS70 4728 43 SH OTR 2 0 0 43 READY CAPITAL CORP COM 75574U101 BBG003TCRSD0 811015 72802 SH SOLE 0 0 72802 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 780025 24217 SH SOLE 0 0 24217 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 BBG001T5XQT9 2571940 57397 SH SOLE 0 0 57397 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 5613498 74312 SH SOLE 0 0 74312 SELECT SECTOR SPDR TR ENERGY 81369Y506 BBG001S7T1S7 859306 9824 SH SOLE 0 0 9824 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 BBG001S7T232 465249 4737 SH SOLE 0 0 4737 SHELL PLC SPON ADS 780259305 BBG0147BN6H1 455600 8000 SH SOLE 0 0 8000 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 3462295 20410 SH SOLE 0 0 20410 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 3713772 9711 SH SOLE 0 0 9711 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 38243 100 PRN Put SOLE 0 0 100 SPROTT PHYSICAL GOLD & SILVE TR UNIT 85208R101 BBG00JPZ8T56 387002 21584 SH SOLE 0 0 21584 STARBUCKS CORP COM 855244109 BBG001S72KH6 198088 1997 SH SOLE 0 0 1997 STARBUCKS CORP COM 855244109 BBG001S72KH6 27578 278 SH OTR 2 0 0 278 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 21383 123 SH OTR 2 0 0 123 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 445682 2564 SH SOLE 0 0 2564 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 71045 134 SH OTR 2 0 0 134 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 285880 539 SH SOLE 0 0 539 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 BBG001TC6MF8 243661 1155 SH SOLE 0 0 1155 VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828 BBG001TC6MR5 1607107 9273 SH SOLE 0 0 9273 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 278068 1305 SH SOLE 0 0 1305 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 271176 2005 SH SOLE 0 0 2005 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1733186 8504 SH SOLE 0 0 8504 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 10223830 29100 SH SOLE 0 0 29100 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2952903 16089 SH SOLE 0 0 16089 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 643649 4239 SH SOLE 0 0 4239 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 7161914 66185 SH SOLE 0 0 66185 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 BBG001SHTTM0 586927 7094 SH SOLE 0 0 7094 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 BBG001SHVR32 599967 2419 SH SOLE 0 0 2419 WORKDAY INC CL A 98138H101 BBG001T21KQ7 543656 3249 SH SOLE 0 0 3249 WORKDAY INC CL A 98138H101 BBG001T21KQ7 11212 67 SH OTR 2 0 0 67