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Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2023
Sep. 30, 2022
Sep. 30, 2023
Sep. 30, 2022
Revenue        
Total revenue $ 2,267,738 $ 21,495,678 $ 17,926,269 $ 39,733,935
Cost of sales        
Total cost of sales 644,365 3,037,997 3,717,216 5,838,352
Gross profit 1,623,373 18,457,681 14,209,053 33,895,583
Operating expenses:        
General and administrative (1,129) 660,068 1,051,630 1,089,109
Advertising and marketing 1,873,612 17,163,099 18,525,288 34,376,380
Stock compensation for services 141,020 1,117,782
Transaction fees 75,050 1,401,892 1,159,896 1,988,718
Merchant fees 41,370 917,427 1,098,648 1,656,920
Royalty fees 18,324 472,082 398,149 704,203
Professional fees 91,642 272,963 1,211,759 940,945
Payroll and payroll taxes 859,512 258,934 2,931,357 392,605
Rent 37,609 41,177 123,401 121,570
Bad debt expense 232,374
Consulting fees, related party 6,000 10,000 38,500
Total operating expenses 2,995,990 21,193,642 26,883,522 42,426,732
Loss from operations (1,372,617) (2,735,961) (12,674,469) (8,531,149)
Other income (expense)        
Interest expense (275,856) (68,286) (731,616) (81,394)
Loss on debt settlement (142,551)
Other income 57,756
Other expense (132,000) (162,000)
Gain on disposal of assets 28,397
Total other income (expense), net (407,856) (68,286) (1,036,167) 4,759
Loss before income taxes (1,780,473) (2,804,247) (13,710,636) (8,526,390)
Income tax provision (48) 6,402
Gain on deconsolidation of subsidiary 241,365
Net loss $ (1,780,425) $ (2,804,247) $ (13,469,271) $ (8,532,792)
Net loss per common share - basic $ (0.45) $ (0.74) $ (3.41) $ (4.28)
Net loss per common share - diluted $ (0.45) $ (0.74) $ (3.41) $ (4.28)
Weighted average number of common shares - basic 3,977,497 3,789,565 3,950,911 1,995,073
Weighted average number of common shares - diluted 3,977,497 3,789,565 3,950,911 1,995,073
Product [Member]        
Revenue        
Total revenue $ 1,005,924 $ 12,114,278 $ 13,852,451 $ 27,382,335
Service [Member]        
Revenue        
Total revenue 1,261,814 9,378,900 4,058,818 12,344,100
Rentals [Member]        
Revenue        
Total revenue 2,500 15,000 7,500
Cost Of Sale [Member]        
Cost of sales        
Total cost of sales 644,365 3,037,997 3,717,216 5,837,994
Cost Of Sales Other [Member]        
Cost of sales        
Total cost of sales $ 358