<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <schemaVersion>X0202</schemaVersion>
<headerData>
    <submissionType>SCHEDULE 13D/A</submissionType>
    <previousAccessionNumber>0001193125-24-257268</previousAccessionNumber>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002044274</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>5</amendmentNo>
      <securitiesClassTitle>Common Stock, par value $0.0001 per share</securitiesClassTitle>
      <dateOfEvent>06/18/2026</dateOfEvent>
      <previouslyFiledFlag>false</previouslyFiledFlag>
      <issuerInfo>
        <issuerCIK>0001803914</issuerCIK>
        <issuerCusips>
          <issuerCusipNumber>72814P109</issuerCusipNumber>
        </issuerCusips>
        <issuerName>Playboy, Inc.</issuerName>
        <address>
          <street1 xmlns="http://www.sec.gov/edgar/common">10960 Wilshire Blvd.</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">Suite 2200</street2>
          <city xmlns="http://www.sec.gov/edgar/common">Los Angeles</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">CA</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">90024</zipCode>
        </address>
      </issuerInfo>
      <authorizedPersons>
        <notificationInfo>
          <personName>Raffaele Zucca Alessandrelli</personName>
          <personPhoneNum>352 261 11 81</personPhoneNum>
          <personAddress>
            <street1 xmlns="http://www.sec.gov/edgar/common">5 Rue Charles Darwin</street1>
            <city xmlns="http://www.sec.gov/edgar/common">Grand Duchy of Luxembourg</city>
            <stateOrCountry xmlns="http://www.sec.gov/edgar/common">N4</stateOrCountry>
            <zipCode xmlns="http://www.sec.gov/edgar/common">L-1433</zipCode>
          </personAddress>
        </notificationInfo>
      </authorizedPersons>
    </coverPageHeader>
    <reportingPersons>
      <reportingPersonInfo>
        <reportingPersonCIK>0002044274</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Docler Holding S.a r.l.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>AF</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>0</soleVotingPower>
        <sharedVotingPower>14900000.00</sharedVotingPower>
        <soleDispositivePower>0</soleDispositivePower>
        <sharedDispositivePower>14900000.00</sharedDispositivePower>
        <aggregateAmountOwned>14900000.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>12.9</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0002044291</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Byborg Enterprises S.A.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>WC</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>0</soleVotingPower>
        <sharedVotingPower>14900000.00</sharedVotingPower>
        <soleDispositivePower>0</soleDispositivePower>
        <sharedDispositivePower>14900000.00</sharedDispositivePower>
        <aggregateAmountOwned>14900000.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>12.9</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0002044453</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>The Million S.a. r.l.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>WC</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>0</soleVotingPower>
        <sharedVotingPower>14900000.00</sharedVotingPower>
        <soleDispositivePower>0</soleDispositivePower>
        <sharedDispositivePower>14900000.00</sharedDispositivePower>
        <aggregateAmountOwned>14900000.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>12.9</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0002053703</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Gyorgy Gattyan</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>OO</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>K5</citizenshipOrOrganization>
        <soleVotingPower>164516</soleVotingPower>
        <sharedVotingPower>14900000</sharedVotingPower>
        <soleDispositivePower>164516</soleDispositivePower>
        <sharedDispositivePower>14900000</sharedDispositivePower>
        <aggregateAmountOwned>15064516</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>13.0</percentOfClass>
        <typeOfReportingPerson>IN</typeOfReportingPerson>
        <typeOfReportingPerson>HC</typeOfReportingPerson>
      </reportingPersonInfo>
    </reportingPersons>
    <items1To7>
      <item1>
        <securityTitle>Common Stock, par value $0.0001 per share</securityTitle>
        <issuerName>Playboy, Inc.</issuerName>
        <issuerPrincipalAddress>
          <street1 xmlns="http://www.sec.gov/edgar/common">10960 Wilshire Blvd.</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">Suite 2200</street2>
          <city xmlns="http://www.sec.gov/edgar/common">Los Angeles</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">CA</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">90024</zipCode>
        </issuerPrincipalAddress>
      </item1>
      <item4>
        <transactionPurpose>Item 4 of the Schedule 13D is amended and supplemented with the following:

The information set forth in Item 6 hereof is incorporated herein by reference.</transactionPurpose>
      </item4>
      <item5>
        <percentageOfClassSecurities>Item 5(a) of the Schedule 13D is hereby amended and restated as follows:

The information set forth in rows 11 and 13 of the cover pages to this Schedule 13D is incorporated by reference. The percentages set forth in row 13 were calculated based on approximately 115.6 million shares of Common Stock outstanding as of June 22, 2026, consisting of 117.5 million shares of Common Stock outstanding as of June 10, 2026, as reported by the Issuer in Exhibit 99.1 to its Current Report on Form 8-K filed with the Securities and Exchange Commission (the "SEC") on June 17, 2026, and giving effect to the repurchase and cancellation of 1,904,762 shares of Common Stock by the Issuer on June 18, 2026 pursuant to the Stock Repurchase Agreement (as defined in Item 6 below), as disclosed by the Issuer in its Current Report on Form 8-K filed with the SEC on June 22, 2026.</percentageOfClassSecurities>
      </item5>
      <item6>
        <contractDescription>Item 6 of the Schedule 13D is hereby amended and supplemented with the following:

On June 18, 2026, the Issuer entered into a Backstop Agreement (the "Backstop Agreement") with The Million and the other purchasers listed therein (the "Backstop Purchasers") in connection with the Issuer's repurchase of shares of Common Stock pursuant to a Stock Repurchase Agreement dated June 18, 2026 (the "Stock Repurchase Agreement"). Pursuant to the Backstop Agreement, the Backstop Purchasers agreed that if the Issuer fails to make any portion of one of its scheduled purchases under the Stock Repurchase Agreement, the Backstop Purchasers would be obligated to purchase such shares under the terms of the Stock Repurchase Agreement. As consideration, The Million is entitled to a backstop fee equal to 5.0% of the unused portion of its commitment under the Backstop Agreement, payable in shares of Common Stock, or, if the issuance of shares would cause The Million and its affiliates to own more than 29.99% of the Common Stock then outstanding, in cash.

The foregoing description of the Backstop Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the Backstop Agreement, a copy of which is attached hereto as Exhibit 99.7 and incorporated herein by reference.</contractDescription>
      </item6>
      <item7>
        <filedExhibits>Item 7 of the Schedule 13D is hereby amended and supplemented as follows:

Exhibit 99.7 - Backstop Agreement (incorporated by reference to Exhibit 10.2 of the Issuer's Current Report on Form 8-K filed on June 22, 2026)</filedExhibits>
      </item7>
    </items1To7>
    <signatureInfo>
      <signaturePerson>
        <signatureReportingPerson>Docler Holding S.a r.l.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Raffaele Zucca Alessandrelli</signature>
          <title>Raffaele Zucca Alessandrelli/Class B Manager</title>
          <date>06/23/2026</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>Byborg Enterprises S.A.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Raffaele Zucca Alessandrelli</signature>
          <title>Raffaele Zucca Alessandrelli/Director</title>
          <date>06/23/2026</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>The Million S.a. r.l.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Raffaele Zucca Alessandrelli</signature>
          <title>/s/ Raffaele Zucca Alessandrelli/Sole Manager</title>
          <date>06/23/2026</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>Gyorgy Gattyan</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Gyorgy Gattyan</signature>
          <title>Gyorgy Gattyan</title>
          <date>06/23/2026</date>
        </signatureDetails>
      </signaturePerson>
    </signatureInfo>
  </formData>
</edgarSubmission>
