0001803648-22-000007.txt : 20221027
0001803648-22-000007.hdr.sgml : 20221027
20221027110028
ACCESSION NUMBER: 0001803648-22-000007
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220930
FILED AS OF DATE: 20221027
DATE AS OF CHANGE: 20221027
EFFECTIVENESS DATE: 20221027
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 221335579
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
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false
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0001803648
XXXXXXXX
09-30-2022
09-30-2022
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
10-27-2022
0
132
161822
false
INFORMATION TABLE
2
hw13fq32022.xml
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S&P 500 ETF SHS
922908363
8763
26693
SH
SOLE
0
0
26693
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922908736
8558
40000
SH
SOLE
0
0
40000
ISHARES TR
MSCI EAFE MIN VL
46429B689
8039
141002
SH
SOLE
0
0
141002
ISHARES TR
RUS MID CAP ETF
464287499
7868
126603
SH
SOLE
0
0
126603
ISHARES TR
S&P MC 400VL ETF
464287705
7678
85306
SH
SOLE
0
0
85306
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
7550
79571
SH
SOLE
0
0
79571
ISHARES TR
RUS MD CP GR ETF
464287481
6885
87791
SH
SOLE
0
0
87791
VANGUARD INDEX FDS
SMALL CP ETF
922908751
6425
37593
SH
SOLE
0
0
37593
ISHARES TR
RUS 2000 GRW ETF
464287648
6248
30243
SH
SOLE
0
0
30243
ISHARES TR
RUS 2000 VAL ETF
464287630
6190
48007
SH
SOLE
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0
48007
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
4639
390518
SH
SOLE
0
0
390518
APPLE INC
COM
037833100
3668
26541
SH
SOLE
0
0
26541
ISHARES TR
PFD AND INCM SEC
464288687
2767
87384
SH
SOLE
0
0
87384
THERMO FISHER SCIENTIFIC INC
COM
883556102
2576
5079
SH
SOLE
0
0
5079
MICROSOFT CORP
COM
594918104
2123
9114
SH
SOLE
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0
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MORGAN STANLEY
COM NEW
617446448
2111
26718
SH
SOLE
0
0
26718
J P MORGAN EXCHANGE TRADED F
DIV RTN EM EQT
46641Q308
1857
41640
SH
SOLE
0
0
41640
EXXON MOBIL CORP
COM
30231G102
1657
18982
SH
SOLE
0
0
18982
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1588
5947
SH
SOLE
0
0
5947
AON PLC
SHS CL A
G0403H108
1551
5789
SH
SOLE
0
0
5789
NEXTERA ENERGY INC
COM
65339F101
1550
19774
SH
SOLE
0
0
19774
VALERO ENERGY CORP
COM
91913Y100
1529
14313
SH
SOLE
0
0
14313
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
1520
20193
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0
0
20193
JOHNSON & JOHNSON
COM
478160104
1471
9003
SH
SOLE
0
0
9003
ILLINOIS TOOL WKS INC
COM
452308109
1436
7947
SH
SOLE
0
0
7947
UNITEDHEALTH GROUP INC
COM
91324P102
1434
2838
SH
SOLE
0
0
2838
COSTCO WHSL CORP NEW
COM
22160K105
1388
2938
SH
SOLE
0
0
2938
PACER FDS TR
US CASH COWS 100
69374H881
1327
32353
SH
SOLE
0
0
32353
TELEFLEX INCORPORATED
COM
879369106
1321
6556
SH
SOLE
0
0
6556
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1286
78459
SH
SOLE
0
0
78459
DTE ENERGY CO
COM
233331107
1221
10612
SH
SOLE
0
0
10612
JPMORGAN CHASE & CO
COM
46625H100
1206
11537
SH
SOLE
0
0
11537
VERIZON COMMUNICATIONS INC
COM
92343V104
1126
29656
SH
SOLE
0
0
29656
AMAZON COM INC
COM
023135106
1109
9813
SH
SOLE
0
0
9813
TEXAS PACIFIC LAND CORPORATI
COM
88262P102
993
559
SH
SOLE
0
0
559
T-MOBILE US INC
COM
872590104
975
7269
SH
SOLE
0
0
7269
MASTERCARD INCORPORATED
CL A
57636Q104
952
3349
SH
SOLE
0
0
3349
DUKE ENERGY CORP NEW
COM NEW
26441C204
931
10014
SH
SOLE
0
0
10014
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
896
12187
SH
SOLE
0
0
12187
PROCTER AND GAMBLE CO
COM
742718109
887
7026
SH
SOLE
0
0
7026
FAIR ISAAC CORP
COM
303250104
885
2147
SH
SOLE
0
0
2147
CISCO SYS INC
COM
17275R102
837
20922
SH
SOLE
0
0
20922
SEALED AIR CORP NEW
COM
81211K100
813
18262
SH
SOLE
0
0
18262
WILLIAMS COS INC
COM
969457100
768
26842
SH
SOLE
0
0
26842
EDWARDS LIFESCIENCES CORP
COM
28176E108
749
9069
SH
SOLE
0
0
9069
SMUCKER J M CO
COM NEW
832696405
734
5342
SH
SOLE
0
0
5342
AUTOZONE INC
COM
053332102
728
340
SH
SOLE
0
0
340
AMGEN INC
COM
031162100
723
3207
SH
SOLE
0
0
3207
HOME DEPOT INC
COM
437076102
722
2618
SH
SOLE
0
0
2618
MARATHON PETE CORP
COM
56585A102
697
7013
SH
SOLE
0
0
7013
ISHARES TR
3 7 YR TREAS BD
464288661
671
5868
SH
SOLE
0
0
5868
COMMERCIAL METALS CO
COM
201723103
668
18819
SH
SOLE
0
0
18819
POOL CORP
COM
73278L105
667
2095
SH
SOLE
0
0
2095
PFIZER INC
COM
717081103
663
15155
SH
SOLE
0
0
15155
PHILLIPS 66
COM
718546104
627
7768
SH
SOLE
0
0
7768
ANALOG DEVICES INC
COM
032654105
622
4463
SH
SOLE
0
0
4463
LILLY ELI & CO
COM
532457108
612
1894
SH
SOLE
0
0
1894
ARCHER DANIELS MIDLAND CO
COM
039483102
598
7433
SH
SOLE
0
0
7433
SONOCO PRODS CO
COM
835495102
596
10506
SH
SOLE
0
0
10506
TEXAS INSTRS INC
COM
882508104
595
3842
SH
SOLE
0
0
3842
ADOBE SYSTEMS INCORPORATED
COM
00724F101
593
2153
SH
SOLE
0
0
2153
ALPHABET INC
CAP STK CL A
02079K305
588
6150
SH
SOLE
0
0
6150
CVS HEALTH CORP
COM
126650100
580
6081
SH
SOLE
0
0
6081
RPM INTL INC
COM
749685103
572
6865
SH
SOLE
0
0
6865
PROGRESSIVE CORP
COM
743315103
558
4803
SH
SOLE
0
0
4803
GENUINE PARTS CO
COM
372460105
550
3685
SH
SOLE
0
0
3685
QUALCOMM INC
COM
747525103
549
4861
SH
SOLE
0
0
4861
MERCK & CO INC
COM
58933Y105
540
6273
SH
SOLE
0
0
6273
ISHARES TR
CORE S&P500 ETF
464287200
538
1501
SH
SOLE
0
0
1501
EMERSON ELEC CO
COM
291011104
525
7174
SH
SOLE
0
0
7174
INTUIT
COM
461202103
516
1331
SH
SOLE
0
0
1331
BRISTOL-MYERS SQUIBB CO
COM
110122108
515
7241
SH
SOLE
0
0
7241
CAL MAINE FOODS INC
COM NEW
128030202
512
9219
SH
SOLE
0
0
9219
QUEST DIAGNOSTICS INC
COM
74834L100
506
4122
SH
SOLE
0
0
4122
ISHARES TR
CORE S&P US GWT
464287671
500
6240
SH
SOLE
0
0
6240
TRUIST FINL CORP
COM
89832Q109
500
11483
SH
SOLE
0
0
11483
ISHARES TR
CORE HIGH DV ETF
46429B663
479
5245
SH
SOLE
0
0
5245
BIOGEN INC
COM
09062X103
454
1699
SH
SOLE
0
0
1699
FEDEX CORP
COM
31428X106
451
3037
SH
SOLE
0
0
3037
FASTENAL CO
COM
311900104
428
9292
SH
SOLE
0
0
9292
CACI INTL INC
CL A
127190304
408
1563
SH
SOLE
0
0
1563
ECOLAB INC
COM
278865100
396
2741
SH
SOLE
0
0
2741
SPDR S&P 500 ETF TR
TR UNIT
78462F103
392
1098
SH
SOLE
0
0
1098
CATERPILLAR INC
COM
149123101
373
2272
SH
SOLE
0
0
2272
ALPHABET INC
CAP STK CL C
02079K107
362
3760
SH
SOLE
0
0
3760
ISHARES INC
CORE MSCI EMKT
46434G103
362
8421
SH
SOLE
0
0
8421
DIMENSIONAL ETF TRUST
US EQUITY ETF
25434V401
361
9309
SH
SOLE
0
0
9309
LOWES COS INC
COM
548661107
353
1881
SH
SOLE
0
0
1881
YUM BRANDS INC
COM
988498101
346
3258
SH
SOLE
0
0
3258
NETFLIX INC
COM
64110L106
336
1427
SH
SOLE
0
0
1427
AT&T INC
COM
00206R102
315
20563
SH
SOLE
0
0
20563
INTEL CORP
COM
458140100
315
12231
SH
SOLE
0
0
12231
CHEVRON CORP NEW
COM
166764100
309
2151
SH
SOLE
0
0
2151
ISHARES TR
CORE S&P SCP ETF
464287804
307
3519
SH
SOLE
0
0
3519
PEPSICO INC
COM
713448108
304
1860
SH
SOLE
0
0
1860
CORTEVA INC
COM
22052L104
297
5203
SH
SOLE
0
0
5203
ENTERGY CORP NEW
COM
29364G103
295
2928
SH
SOLE
0
0
2928
APPLIED MATLS INC
COM
038222105
294
3585
SH
SOLE
0
0
3585
CLEARWAY ENERGY INC
CL C
18539C204
293
9208
SH
SOLE
0
0
9208
WELLS FARGO CO NEW
COM
949746101
292
7270
SH
SOLE
0
0
7270
INTERNATIONAL BUSINESS MACHS
COM
459200101
291
2449
SH
SOLE
0
0
2449
MATERION CORP
COM
576690101
291
3641
SH
SOLE
0
0
3641
MONDELEZ INTL INC
CL A
609207105
283
5166
SH
SOLE
0
0
5166
ABBOTT LABS
COM
002824100
276
2853
SH
SOLE
0
0
2853
COCA COLA CO
COM
191216100
263
4699
SH
SOLE
0
0
4699
CARDINAL HEALTH INC
COM
14149Y108
261
3910
SH
SOLE
0
0
3910
PERKINELMER INC
COM
714046109
256
2124
SH
SOLE
0
0
2124
MCDONALDS CORP
COM
580135101
255
1103
SH
SOLE
0
0
1103
PAYPAL HLDGS INC
COM
70450Y103
254
2949
SH
SOLE
0
0
2949
BAXTER INTL INC
COM
071813109
252
4670
SH
SOLE
0
0
4670
EATON CORP PLC
SHS
G29183103
250
1875
SH
SOLE
0
0
1875
ORACLE CORP
COM
68389X105
249
4071
SH
SOLE
0
0
4071
FISERV INC
COM
337738108
243
2599
SH
SOLE
0
0
2599
AUTODESK INC
COM
052769106
242
1295
SH
SOLE
0
0
1295
CHUBB LIMITED
COM
H1467J104
242
1329
SH
SOLE
0
0
1329
NVIDIA CORPORATION
COM
67066G104
238
1962
SH
SOLE
0
0
1962
ADVANCED MICRO DEVICES INC
COM
007903107
233
3676
SH
SOLE
0
0
3676
BECTON DICKINSON & CO
COM
075887109
230
1030
SH
SOLE
0
0
1030
DIAGEO PLC
SPON ADR NEW
25243Q205
230
1354
SH
SOLE
0
0
1354
3M CO
COM
88579Y101
227
2050
SH
SOLE
0
0
2050
AUTOMATIC DATA PROCESSING IN
COM
053015103
226
1000
SH
SOLE
0
0
1000
CUMMINS INC
COM
231021106
216
1060
SH
SOLE
0
0
1060
DT MIDSTREAM INC
COMMON STOCK
23345M107
212
4078
SH
SOLE
0
0
4078
MARSH & MCLENNAN COS INC
COM
571748102
210
1409
SH
SOLE
0
0
1409
PLEXUS CORP
COM
729132100
210
2403
SH
SOLE
0
0
2403
AGREE RLTY CORP
COM
008492100
209
3100
SH
SOLE
0
0
3100
TARGET CORP
COM
87612E106
208
1403
SH
SOLE
0
0
1403
PENSKE AUTOMOTIVE GRP INC
COM
70959W103
207
2099
SH
SOLE
0
0
2099
L3HARRIS TECHNOLOGIES INC
COM
502431109
204
982
SH
SOLE
0
0
982
DNP SELECT INCOME FD INC
COM
23325P104
168
16218
SH
SOLE
0
0
16218
DEUTSCHE BANK A G
NAMEN AKT
D18190898
138
18690
SH
SOLE
0
0
18690
ORANGE
SPONSORED ADR
684060106
110
12209
SH
SOLE
0
0
12209