0001803648-22-000002.txt : 20220204
0001803648-22-000002.hdr.sgml : 20220204
20220204152735
ACCESSION NUMBER: 0001803648-22-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20211231
FILED AS OF DATE: 20220204
DATE AS OF CHANGE: 20220204
EFFECTIVENESS DATE: 20220204
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 22592893
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
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false
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0001803648
XXXXXXXX
12-31-2021
12-31-2021
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
02-04-2022
0
149
185769
false
INFORMATION TABLE
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heron13fq42021.xml
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SOLE
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22463
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921946406
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80185
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SOLE
0
0
80185
ISHARES TR
MSCI EAFE MIN VL
46429B689
8430
115039
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SOLE
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115039
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RUS MID CAP ETF
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104953
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SOLE
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104953
ISHARES TR
S&P MC 400VL ETF
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73020
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SOLE
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73020
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7158
70614
SH
SOLE
0
0
70614
ISHARES TR
RUS 2000 VAL ETF
464287630
6494
41161
SH
SOLE
0
0
41161
VANGUARD INDEX FDS
SMALL CP ETF
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6368
30213
SH
SOLE
0
0
30213
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
6270
437211
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SOLE
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0
437211
ISHARES TR
RUS 2000 GRW ETF
464287648
6116
23790
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23790
ISHARES TR
PFD AND INCM SEC
464288687
3894
103684
SH
SOLE
0
0
103684
THERMO FISHER SCIENTIFIC INC
COM
883556102
3019
5079
SH
SOLE
0
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5079
MICROSOFT CORP
COM
594918104
2866
9282
SH
SOLE
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9282
MORGAN STANLEY
COM NEW
617446448
2785
26792
SH
SOLE
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26792
APPLE INC
COM
037833100
2274
13022
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SOLE
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13022
TELEFLEX INCORPORATED
COM
879369106
2031
6562
SH
SOLE
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JPMORGAN CHASE & CO
COM
46625H100
1995
13196
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LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
1974
19834
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19834
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1917
79519
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SOLE
0
0
79519
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1829
5827
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SOLE
0
0
5827
ILLINOIS TOOL WKS INC
COM
452308109
1816
7792
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SOLE
0
0
7792
J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
1708
29687
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SOLE
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0
29687
UNITEDHEALTH GROUP INC
COM
91324P102
1686
3599
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SOLE
0
0
3599
VERIZON COMMUNICATIONS INC
COM
92343V104
1606
30185
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30185
AON PLC
SHS CL A
G0403H108
1578
5702
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SOLE
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0
5702
HOME DEPOT INC
COM
437076102
1550
4204
SH
SOLE
0
0
4204
NEXTERA ENERGY INC
COM
65339F101
1534
19867
SH
SOLE
0
0
19867
JOHNSON & JOHNSON
COM
478160104
1533
8973
SH
SOLE
0
0
8973
COSTCO WHSL CORP NEW
COM
22160K105
1523
2996
SH
SOLE
0
0
2996
EXXON MOBIL CORP
COM
30231G102
1502
18580
SH
SOLE
0
0
18580
DTE ENERGY CO
COM
233331107
1386
11695
SH
SOLE
0
0
11695
AMAZON COM INC
COM
023135106
1376
455
SH
SOLE
0
0
455
MASTERCARD INCORPORATED
CL A
57636Q104
1360
3470
SH
SOLE
0
0
3470
VALERO ENERGY CORP
COM
91913Y100
1296
14973
SH
SOLE
0
0
14973
CISCO SYS INC
COM
17275R102
1271
22955
SH
SOLE
0
0
22955
SEALED AIR CORP NEW
COM
81211K100
1208
17761
SH
SOLE
0
0
17761
ADOBE SYSTEMS INCORPORATED
COM
00724F101
1196
2232
SH
SOLE
0
0
2232
PROCTER AND GAMBLE CO
COM
742718109
1141
7145
SH
SOLE
0
0
7145
EDWARDS LIFESCIENCES CORP
COM
28176E108
1058
9760
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SOLE
0
0
9760
DUKE ENERGY CORP NEW
COM NEW
26441C204
1013
9794
SH
SOLE
0
0
9794
FAIR ISAAC CORP
COM
303250104
1007
2024
SH
SOLE
0
0
2024
POOL CORP
COM
73278L105
932
1968
SH
SOLE
0
0
1968
ISHARES TR
CORE S&P500 ETF
464287200
923
2030
SH
SOLE
0
0
2030
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
890
10396
SH
SOLE
0
0
10396
QUALCOMM INC
COM
747525103
884
4989
SH
SOLE
0
0
4989
FEDEX CORP
COM
31428X106
880
3492
SH
SOLE
0
0
3492
WILLIAMS COS INC
COM
969457100
845
27699
SH
SOLE
0
0
27699
PFIZER INC
COM
717081103
841
15852
SH
SOLE
0
0
15852
INTUIT
COM
461202103
816
1455
SH
SOLE
0
0
1455
INTEL CORP
COM
458140100
795
16251
SH
SOLE
0
0
16251
ALPHABET INC
CAP STK CL A
02079K305
782
284
SH
SOLE
0
0
284
AUTOZONE INC
COM
053332102
772
384
SH
SOLE
0
0
384
AMGEN INC
COM
031162100
768
3359
SH
SOLE
0
0
3359
COMMERCIAL METALS CO
COM
201723103
745
21474
SH
SOLE
0
0
21474
TRUIST FINL CORP
COM
89832Q109
735
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SH
SOLE
0
0
11483
NVIDIA CORPORATION
COM
67066G104
724
2940
SH
SOLE
0
0
2940
ANALOG DEVICES INC
COM
032654105
709
4288
SH
SOLE
0
0
4288
PHILLIPS 66
COM
718546104
706
8053
SH
SOLE
0
0
8053
SMUCKER J M CO
COM NEW
832696405
697
5036
SH
SOLE
0
0
5036
EMERSON ELEC CO
COM
291011104
680
7349
SH
SOLE
0
0
7349
CVS HEALTH CORP
COM
126650100
677
6366
SH
SOLE
0
0
6366
TEXAS INSTRS INC
COM
882508104
669
3691
SH
SOLE
0
0
3691
ISHARES TR
CORE S&P US GWT
464287671
667
6260
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SOLE
0
0
6260
PAYPAL HLDGS INC
COM
70450Y103
633
3603
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SOLE
0
0
3603
TEXAS PACIFIC LAND CORPORATI
COM
88262P102
627
559
SH
SOLE
0
0
559
FASTENAL CO
COM
311900104
604
10684
SH
SOLE
0
0
10684
NETFLIX INC
COM
64110L106
599
1310
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SOLE
0
0
1310
BRISTOL-MYERS SQUIBB CO
COM
110122108
593
9101
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SOLE
0
0
9101
ISHARES TR
3 7 YR TREAS BD
464288661
586
4624
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SOLE
0
0
4624
QUEST DIAGNOSTICS INC
COM
74834L100
583
4312
SH
SOLE
0
0
4312
RPM INTL INC
COM
749685103
583
6585
SH
SOLE
0
0
6585
SONOCO PRODS CO
COM
835495102
581
10068
SH
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0
0
10068
APPLIED MATLS INC
COM
038222105
570
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0
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MARATHON PETE CORP
COM
56585A102
560
7560
SH
SOLE
0
0
7560
T-MOBILE US INC
COM
872590104
555
5063
SH
SOLE
0
0
5063
ARCHER DANIELS MIDLAND CO
COM
039483102
554
7331
SH
SOLE
0
0
7331
ISHARES TR
CORE HIGH DV ETF
46429B663
554
5319
SH
SOLE
0
0
5319
ALPHABET INC
CAP STK CL C
02079K107
532
193
SH
SOLE
0
0
193
ECOLAB INC
COM
278865100
525
2741
SH
SOLE
0
0
2741
AT&T INC
COM
00206R102
522
21363
SH
SOLE
0
0
21363
WELLS FARGO CO NEW
COM
949746101
514
9248
SH
SOLE
0
0
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LILLY ELI & CO
COM
532457108
475
1914
SH
SOLE
0
0
1914
DIMENSIONAL ETF TRUST
US EQUITY ETF
25434V401
470
9559
SH
SOLE
0
0
9559
CATERPILLAR INC
COM
149123101
454
2209
SH
SOLE
0
0
2209
LOWES COS INC
COM
548661107
448
1881
SH
SOLE
0
0
1881
MERCK & CO INC
COM
58933Y105
442
5397
SH
SOLE
0
0
5397
PROGRESSIVE CORP
COM
743315103
441
4080
SH
SOLE
0
0
4080
GENUINE PARTS CO
COM
372460105
433
3222
SH
SOLE
0
0
3222
CACI INTL INC
CL A
127190304
417
1690
SH
SOLE
0
0
1690
BAXTER INTL INC
COM
071813109
409
4821
SH
SOLE
0
0
4821
BIOGEN INC
COM
09062X103
406
1769
SH
SOLE
0
0
1769
FIDELITY NATL INFORMATION SV
COM
31620M106
402
3306
SH
SOLE
0
0
3306
YUM BRANDS INC
COM
988498101
400
3239
SH
SOLE
0
0
3239
PERKINELMER INC
COM
714046109
397
2278
SH
SOLE
0
0
2278
3M CO
COM
88579Y101
393
2350
SH
SOLE
0
0
2350
ISHARES INC
CORE MSCI EMKT
46434G103
383
6395
SH
SOLE
0
0
6395
ISHARES TR
CORE S&P SCP ETF
464287804
371
3467
SH
SOLE
0
0
3467
ABBOTT LABS
COM
002824100
363
2853
SH
SOLE
0
0
2853
CAL MAINE FOODS INC
COM NEW
128030202
361
9219
SH
SOLE
0
0
9219
MONDELEZ INTL INC
CL A
609207105
345
5167
SH
SOLE
0
0
5167
ORACLE CORP
COM
68389X105
337
4161
SH
SOLE
0
0
4161
CHUBB LIMITED
COM
H1467J104
333
1668
SH
SOLE
0
0
1668
INTERNATIONAL BUSINESS MACHS
COM
459200101
330
2436
SH
SOLE
0
0
2436
EATON CORP PLC
SHS
G29183103
324
2035
SH
SOLE
0
0
2035
ENTERGY CORP NEW
COM
29364G103
322
2928
SH
SOLE
0
0
2928
CHEVRON CORP NEW
COM
166764100
321
2380
SH
SOLE
0
0
2380
PEPSICO INC
COM
713448108
320
1858
SH
SOLE
0
0
1858
BOEING CO
COM
097023105
313
1501
SH
SOLE
0
0
1501
FISERV INC
COM
337738108
312
2869
SH
SOLE
0
0
2869
CLEARWAY ENERGY INC
CL C
18539C204
304
9208
SH
SOLE
0
0
9208
MATERION CORP
COM
576690101
304
3641
SH
SOLE
0
0
3641
AUTODESK INC
COM
052769106
291
1165
SH
SOLE
0
0
1165
BECTON DICKINSON & CO
COM
075887109
287
1132
SH
SOLE
0
0
1132
COCA COLA CO
COM
191216100
285
4699
SH
SOLE
0
0
4699
DIAGEO PLC
SPON ADR NEW
25243Q205
282
1369
SH
SOLE
0
0
1369
MCDONALDS CORP
COM
580135101
280
1083
SH
SOLE
0
0
1083
TARGET CORP
COM
87612E106
271
1236
SH
SOLE
0
0
1236
NIKE INC
CL B
654106103
264
1780
SH
SOLE
0
0
1780
PNC FINL SVCS GROUP INC
COM
693475105
262
1250
SH
SOLE
0
0
1250
DT MIDSTREAM INC
COMMON STOCK
23345M107
257
4876
SH
SOLE
0
0
4876
CORTEVA INC
COM
22052L104
249
5200
SH
SOLE
0
0
5200
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
246
696
SH
SOLE
0
0
696
NETAPP INC
COM
64110D104
242
2780
SH
SOLE
0
0
2780
DISNEY WALT CO
COM
254687106
241
1670
SH
SOLE
0
0
1670
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
241
4168
SH
SOLE
0
0
4168
BROADCOM INC
COM
11135F101
239
403
SH
SOLE
0
0
403
BK OF AMERICA CORP
COM
060505104
237
5041
SH
SOLE
0
0
5041
M & T BK CORP
COM
55261F104
237
1369
SH
SOLE
0
0
1369
STRYKER CORPORATION
COM
863667101
226
909
SH
SOLE
0
0
909
SUNRUN INC
COM
86771W105
224
8624
SH
SOLE
0
0
8624
HONEYWELL INTL INC
COM
438516106
222
1082
SH
SOLE
0
0
1082
MARSH & MCLENNAN COS INC
COM
571748102
222
1444
SH
SOLE
0
0
1444
AUTOMATIC DATA PROCESSING IN
COM
053015103
221
1075
SH
SOLE
0
0
1075
ADVANCED MICRO DEVICES INC
COM
007903107
219
1875
SH
SOLE
0
0
1875
TRAVELERS COMPANIES INC
COM
89417E109
219
1303
SH
SOLE
0
0
1303
PENSKE AUTOMOTIVE GRP INC
COM
70959W103
218
2099
SH
SOLE
0
0
2099
CUMMINS INC
COM
231021106
215
953
SH
SOLE
0
0
953
META PLATFORMS INC
CL A
30303M102
215
673
SH
SOLE
0
0
673
GENERAL ELECTRIC CO
COM NEW
369604301
211
2154
SH
SOLE
0
0
2154
UNILEVER PLC
SPON ADR NEW
904767704
211
4130
SH
SOLE
0
0
4130
L3HARRIS TECHNOLOGIES INC
COM
502431109
206
982
SH
SOLE
0
0
982
ARROW ELECTRS INC
COM
042735100
202
1627
SH
SOLE
0
0
1627
CARDINAL HEALTH INC
COM
14149Y108
201
3910
SH
SOLE
0
0
3910
AGREE RLTY CORP
COM
008492100
200
3100
SH
SOLE
0
0
3100
DNP SELECT INCOME FD INC
COM
23325P104
180
16218
SH
SOLE
0
0
16218
ORANGE
SPONSORED ADR
684060106
157
13621
SH
SOLE
0
0
13621
ORACLE CORP
COM
68389X105
81
1000
SH
Call
SOLE
0
0
1000
MORGAN STANLEY
COM NEW
617446448
52
500
SH
Call
SOLE
0
0
500