0001803648-21-000008.txt : 20211104
0001803648-21-000008.hdr.sgml : 20211104
20211104164343
ACCESSION NUMBER: 0001803648-21-000008
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20210930
FILED AS OF DATE: 20211104
DATE AS OF CHANGE: 20211104
EFFECTIVENESS DATE: 20211104
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 211380585
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
09-30-2021
09-30-2021
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
11-04-2021
0
145
179531
false
INFORMATION TABLE
2
hfg13fq32021.xml
ISHARES TR
S&P MC 400VL ETF
464287705
7466
72458
SH
SOLE
0
0
72458
ISHARES TR
CORE S&P SCP ETF
464287804
383
3512
SH
SOLE
0
0
3512
ISHARES TR
CORE S&P500 ETF
464287200
696
1616
SH
SOLE
0
0
1616
ISHARES TR
RUS 2000 VAL ETF
464287630
6533
40776
SH
SOLE
0
0
40776
ISHARES TR
CORE S&P US GWT
464287671
641
6262
SH
SOLE
0
0
6262
ADOBE SYSTEMS INCORPORATED
COM
00724F101
1254
2179
SH
SOLE
0
0
2179
AUTODESK INC
COM
052769106
332
1165
SH
SOLE
0
0
1165
AMAZON COM INC
COM
023135106
1508
459
SH
SOLE
0
0
459
BRISTOL-MYERS SQUIBB CO
COM
110122108
547
9246
SH
SOLE
0
0
9246
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1590
5827
SH
SOLE
0
0
5827
EMERSON ELEC CO
COM
291011104
676
7174
SH
SOLE
0
0
7174
BOEING CO
COM
097023105
331
1507
SH
SOLE
0
0
1507
AMGEN INC
COM
031162100
697
3279
SH
SOLE
0
0
3279
ABBOTT LABS
COM
002824100
337
2853
SH
SOLE
0
0
2853
EBAY INC.
COM
278642103
206
2959
SH
SOLE
0
0
2959
FEDEX CORP
COM
31428X106
752
3430
SH
SOLE
0
0
3430
GENUINE PARTS CO
COM
372460105
351
2895
SH
SOLE
0
0
2895
INTEL CORP
COM
458140100
813
15251
SH
SOLE
0
0
15251
ILLINOIS TOOL WKS INC
COM
452308109
1622
7849
SH
SOLE
0
0
7849
ISHARES TR
RUS 2000 GRW ETF
464287648
6679
22748
SH
SOLE
0
0
22748
ORACLE CORP
COM
68389X105
363
4161
SH
SOLE
0
0
4161
QUALCOMM INC
COM
747525103
658
5099
SH
SOLE
0
0
5099
DISNEY WALT CO
COM
254687106
283
1670
SH
SOLE
0
0
1670
HONEYWELL INTL INC
COM
438516106
230
1082
SH
SOLE
0
0
1082
JOHNSON & JOHNSON
COM
478160104
1422
8803
SH
SOLE
0
0
8803
PFIZER INC
COM
717081103
715
16634
SH
SOLE
0
0
16634
LOWES COS INC
COM
548661107
389
1916
SH
SOLE
0
0
1916
CHEVRON CORP NEW
COM
166764100
256
2520
SH
SOLE
0
0
2520
MICROSOFT CORP
COM
594918104
2581
9156
SH
SOLE
0
0
9156
AT&T INC
COM
00206R102
601
22263
SH
SOLE
0
0
22263
TRUIST FINL CORP
COM
89832Q109
678
11568
SH
SOLE
0
0
11568
CISCO SYS INC
COM
17275R102
1249
22953
SH
SOLE
0
0
22953
DNP SELECT INCOME FD INC
COM
23325P104
173
16218
SH
SOLE
0
0
16218
INTERNATIONAL BUSINESS MACHS
COM
459200101
269
1936
SH
SOLE
0
0
1936
COCA COLA CO
COM
191216100
249
4739
SH
SOLE
0
0
4739
PEPSICO INC
COM
713448108
279
1858
SH
SOLE
0
0
1858
STRYKER CORPORATION
COM
863667101
252
954
SH
SOLE
0
0
954
VERIZON COMMUNICATIONS INC
COM
92343V104
1598
29595
SH
SOLE
0
0
29595
ISHARES TR
RUS MID CAP ETF
464287499
8058
103023
SH
SOLE
0
0
103023
ISHARES TR
RUS MD CP GR ETF
464287481
7592
67745
SH
SOLE
0
0
67745
ANALOG DEVICES INC
COM
032654105
707
4223
SH
SOLE
0
0
4223
AUTOMATIC DATA PROCESSING IN
COM
053015103
211
1055
SH
SOLE
0
0
1055
EXXON MOBIL CORP
COM
30231G102
1090
18532
SH
SOLE
0
0
18532
APPLIED MATLS INC
COM
038222105
497
3860
SH
SOLE
0
0
3860
UNILEVER PLC
SPON ADR NEW
904767704
242
4460
SH
SOLE
0
0
4460
TEXAS INSTRS INC
COM
882508104
709
3687
SH
SOLE
0
0
3687
BAXTER INTL INC
COM
071813109
388
4821
SH
SOLE
0
0
4821
TARGET CORP
COM
87612E106
293
1281
SH
SOLE
0
0
1281
COSTCO WHSL CORP NEW
COM
22160K105
1339
2979
SH
SOLE
0
0
2979
LILLY ELI & CO
COM
532457108
442
1914
SH
SOLE
0
0
1914
CVS HEALTH CORP
COM
126650100
504
5936
SH
SOLE
0
0
5936
DEUTSCHE BANK A G
NAMEN AKT
D18190898
154
12164
SH
SOLE
0
0
12164
DIAGEO PLC
SPON ADR NEW
25243Q205
267
1384
SH
SOLE
0
0
1384
QUEST DIAGNOSTICS INC
COM
74834L100
627
4312
SH
SOLE
0
0
4312
MERCK & CO INC
COM
58933Y105
400
5327
SH
SOLE
0
0
5327
MORGAN STANLEY
COM NEW
617446448
2750
28262
SH
SOLE
0
0
28262
ENTERGY CORP NEW
COM
29364G103
291
2928
SH
SOLE
0
0
2928
PLEXUS CORP
COM
729132100
235
2623
SH
SOLE
0
0
2623
PROCTER AND GAMBLE CO
COM
742718109
1024
7326
SH
SOLE
0
0
7326
GENERAL ELECTRIC CO
COM NEW
369604301
222
2154
SH
SOLE
0
0
2154
HOME DEPOT INC
COM
437076102
1381
4207
SH
SOLE
0
0
4207
MCDONALDS CORP
COM
580135101
264
1097
SH
SOLE
0
0
1097
NIKE INC
CL B
654106103
255
1753
SH
SOLE
0
0
1753
JPMORGAN CHASE & CO
COM
46625H100
2305
14079
SH
SOLE
0
0
14079
MONDELEZ INTL INC
CL A
609207105
306
5267
SH
SOLE
0
0
5267
WILLIAMS COS INC
COM
969457100
737
28430
SH
SOLE
0
0
28430
WELLS FARGO CO NEW
COM
949746101
430
9268
SH
SOLE
0
0
9268
PROGRESSIVE CORP
COM
743315103
436
4827
SH
SOLE
0
0
4827
FISERV INC
COM
337738108
325
2996
SH
SOLE
0
0
2996
UNITEDHEALTH GROUP INC
COM
91324P102
1425
3648
SH
SOLE
0
0
3648
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
223
696
SH
SOLE
0
0
696
INTUIT
COM
461202103
930
1724
SH
SOLE
0
0
1724
MARSH & MCLENNAN COS INC
COM
571748102
230
1519
SH
SOLE
0
0
1519
3M CO
COM
88579Y101
412
2350
SH
SOLE
0
0
2350
SMUCKER J M CO
COM NEW
832696405
587
4888
SH
SOLE
0
0
4888
NEXTERA ENERGY INC
COM
65339F101
1506
19175
SH
SOLE
0
0
19175
DUKE ENERGY CORP NEW
COM NEW
26441C204
917
9400
SH
SOLE
0
0
9400
APPLE INC
COM
037833100
1859
13137
SH
SOLE
0
0
13137
RPM INTL INC
COM
749685103
509
6560
SH
SOLE
0
0
6560
CATERPILLAR INC
COM
149123101
410
2135
SH
SOLE
0
0
2135
DTE ENERGY CO
COM
233331107
1264
11312
SH
SOLE
0
0
11312
CHUBB LIMITED
COM
H1467J104
289
1668
SH
SOLE
0
0
1668
ECOLAB INC
COM
278865100
572
2741
SH
SOLE
0
0
2741
NETAPP INC
COM
64110D104
250
2780
SH
SOLE
0
0
2780
AON PLC
SHS CL A
G0403H108
1629
5702
SH
SOLE
0
0
5702
ARCHER DANIELS MIDLAND CO
COM
039483102
443
7383
SH
SOLE
0
0
7383
EDWARDS LIFESCIENCES CORP
COM
28176E108
1107
9780
SH
SOLE
0
0
9780
PERKINELMER INC
COM
714046109
395
2278
SH
SOLE
0
0
2278
TEXAS PACIFIC LAND CORPORATI
COM
88262P102
676
559
SH
SOLE
0
0
559
VALERO ENERGY CORP
COM
91913Y100
1094
15499
SH
SOLE
0
0
15499
PNC FINL SVCS GROUP INC
COM
693475105
245
1250
SH
SOLE
0
0
1250
NETFLIX INC
COM
64110L106
737
1207
SH
SOLE
0
0
1207
AUTOZONE INC
COM
053332102
652
384
SH
SOLE
0
0
384
BIOGEN INC
COM
09062X103
514
1817
SH
SOLE
0
0
1817
NVIDIA CORPORATION
COM
67066G104
409
1974
SH
SOLE
0
0
1974
L3HARRIS TECHNOLOGIES INC
COM
502431109
216
982
SH
SOLE
0
0
982
EATON CORP PLC
SHS
G29183103
280
1875
SH
SOLE
0
0
1875
FAIR ISAAC CORP
COM
303250104
811
2038
SH
SOLE
0
0
2038
SONOCO PRODS CO
COM
835495102
682
11439
SH
SOLE
0
0
11439
BECTON DICKINSON & CO
COM
075887109
248
1008
SH
SOLE
0
0
1008
CACI INTL INC
CL A
127190304
481
1835
SH
SOLE
0
0
1835
YUM BRANDS INC
COM
988498101
398
3252
SH
SOLE
0
0
3252
ALPHABET INC
CAP STK CL A
02079K305
746
279
SH
SOLE
0
0
279
TELEFLEX INCORPORATED
COM
879369106
2471
6562
SH
SOLE
0
0
6562
COMMERCIAL METALS CO
COM
201723103
625
20514
SH
SOLE
0
0
20514
SEALED AIR CORP NEW
COM
81211K100
1001
18278
SH
SOLE
0
0
18278
VANGUARD INDEX FDS
SMALL CP ETF
922908751
6426
29387
SH
SOLE
0
0
29387
FASTENAL CO
COM
311900104
551
10684
SH
SOLE
0
0
10684
VANGUARD INDEX FDS
GROWTH ETF
922908736
9387
32349
SH
SOLE
0
0
32349
CAL MAINE FOODS INC
COM NEW
128030202
333
9219
SH
SOLE
0
0
9219
MATERION CORP
COM
576690101
250
3641
SH
SOLE
0
0
3641
THERMO FISHER SCIENTIFIC INC
COM
883556102
2902
5079
SH
SOLE
0
0
5079
FIDELITY NATL INFORMATION SV
COM
31620M106
402
3306
SH
SOLE
0
0
3306
ORANGE
SPONSORED ADR
684060106
186
17209
SH
SOLE
0
0
17209
POOL CORP
COM
73278L105
858
1975
SH
SOLE
0
0
1975
AGREE RLTY CORP
COM
008492100
205
3100
SH
SOLE
0
0
3100
MASTERCARD INCORPORATED
CL A
57636Q104
1158
3330
SH
SOLE
0
0
3330
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
918
10266
SH
SOLE
0
0
10266
ISHARES TR
PFD AND INCM SEC
464288687
4097
105557
SH
SOLE
0
0
105557
ISHARES TR
3 7 YR TREAS BD
464288661
602
4624
SH
SOLE
0
0
4624
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
8171
79058
SH
SOLE
0
0
79058
PENSKE AUTOMOTIVE GRP INC
COM
70959W103
229
2279
SH
SOLE
0
0
2279
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1964
80774
SH
SOLE
0
0
80774
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
6524
434056
SH
SOLE
0
0
434056
BROADCOM INC
COM
11135F101
229
473
SH
SOLE
0
0
473
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
1875
19979
SH
SOLE
0
0
19979
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
8747
22178
SH
SOLE
0
0
22178
ISHARES TR
CORE HIGH DV ETF
46429B663
511
5421
SH
SOLE
0
0
5421
MARATHON PETE CORP
COM
56585A102
498
8052
SH
SOLE
0
0
8052
ISHARES TR
MSCI EAFE MIN VL
46429B689
8423
111803
SH
SOLE
0
0
111803
PHILLIPS 66
COM
718546104
622
8876
SH
SOLE
0
0
8876
ISHARES INC
CORE MSCI EMKT
46434G103
389
6293
SH
SOLE
0
0
6293
T-MOBILE US INC
COM
872590104
544
4257
SH
SOLE
0
0
4257
ALPHABET INC
CAP STK CL C
02079K107
466
175
SH
SOLE
0
0
175
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
251
4168
SH
SOLE
0
0
4168
CLEARWAY ENERGY INC
CL C
18539C204
279
9208
SH
SOLE
0
0
9208
PAYPAL HLDGS INC
COM
70450Y103
857
3295
SH
SOLE
0
0
3295
SUNRUN INC
COM
86771W105
512
11643
SH
SOLE
0
0
11643
J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
1582
27465
SH
SOLE
0
0
27465
MODERNA INC
COM
60770K107
295
767
SH
SOLE
0
0
767
CORTEVA INC
COM
22052L104
219
5200
SH
SOLE
0
0
5200
DIMENSIONAL ETF TRUST
US EQUITY ETF
25434V401
451
9559
SH
SOLE
0
0
9559
DT MIDSTREAM INC
COMMON STOCK
23345M107
229
4952
SH
SOLE
0
0
4952
ORACLE CORP
COM
68389X105
3
1000
SH
Call
SOLE
0
0
1000
MORGAN STANLEY
COM NEW
617446448
3
500
SH
Call
SOLE
0
0
500