0001803648-21-000008.txt : 20211104 0001803648-21-000008.hdr.sgml : 20211104 20211104164343 ACCESSION NUMBER: 0001803648-21-000008 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210930 FILED AS OF DATE: 20211104 DATE AS OF CHANGE: 20211104 EFFECTIVENESS DATE: 20211104 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC CENTRAL INDEX KEY: 0001803648 IRS NUMBER: 640963720 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20134 FILM NUMBER: 211380585 BUSINESS ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 800-994-3766 MAIL ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001803648 XXXXXXXX 09-30-2021 09-30-2021 HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET 20TH FLOOR NEW YORK NY 10017
13F HOLDINGS REPORT 028-20134 N
David Edwards President & Chief Compliance Officer 800-994-3766 David Edwards New York NY 11-04-2021 0 145 179531 false
INFORMATION TABLE 2 hfg13fq32021.xml ISHARES TR S&P MC 400VL ETF 464287705 7466 72458 SH SOLE 0 0 72458 ISHARES TR CORE S&P SCP ETF 464287804 383 3512 SH SOLE 0 0 3512 ISHARES TR CORE S&P500 ETF 464287200 696 1616 SH SOLE 0 0 1616 ISHARES TR RUS 2000 VAL ETF 464287630 6533 40776 SH SOLE 0 0 40776 ISHARES TR CORE S&P US GWT 464287671 641 6262 SH SOLE 0 0 6262 ADOBE SYSTEMS INCORPORATED COM 00724F101 1254 2179 SH SOLE 0 0 2179 AUTODESK INC COM 052769106 332 1165 SH SOLE 0 0 1165 AMAZON COM INC COM 023135106 1508 459 SH SOLE 0 0 459 BRISTOL-MYERS SQUIBB CO COM 110122108 547 9246 SH SOLE 0 0 9246 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1590 5827 SH SOLE 0 0 5827 EMERSON ELEC CO COM 291011104 676 7174 SH SOLE 0 0 7174 BOEING CO COM 097023105 331 1507 SH SOLE 0 0 1507 AMGEN INC COM 031162100 697 3279 SH SOLE 0 0 3279 ABBOTT LABS COM 002824100 337 2853 SH SOLE 0 0 2853 EBAY INC. COM 278642103 206 2959 SH SOLE 0 0 2959 FEDEX CORP COM 31428X106 752 3430 SH SOLE 0 0 3430 GENUINE PARTS CO COM 372460105 351 2895 SH SOLE 0 0 2895 INTEL CORP COM 458140100 813 15251 SH SOLE 0 0 15251 ILLINOIS TOOL WKS INC COM 452308109 1622 7849 SH SOLE 0 0 7849 ISHARES TR RUS 2000 GRW ETF 464287648 6679 22748 SH SOLE 0 0 22748 ORACLE CORP COM 68389X105 363 4161 SH SOLE 0 0 4161 QUALCOMM INC COM 747525103 658 5099 SH SOLE 0 0 5099 DISNEY WALT CO COM 254687106 283 1670 SH SOLE 0 0 1670 HONEYWELL INTL INC COM 438516106 230 1082 SH SOLE 0 0 1082 JOHNSON & JOHNSON COM 478160104 1422 8803 SH SOLE 0 0 8803 PFIZER INC COM 717081103 715 16634 SH SOLE 0 0 16634 LOWES COS INC COM 548661107 389 1916 SH SOLE 0 0 1916 CHEVRON CORP NEW COM 166764100 256 2520 SH SOLE 0 0 2520 MICROSOFT CORP COM 594918104 2581 9156 SH SOLE 0 0 9156 AT&T INC COM 00206R102 601 22263 SH SOLE 0 0 22263 TRUIST FINL CORP COM 89832Q109 678 11568 SH SOLE 0 0 11568 CISCO SYS INC COM 17275R102 1249 22953 SH SOLE 0 0 22953 DNP SELECT INCOME FD INC COM 23325P104 173 16218 SH SOLE 0 0 16218 INTERNATIONAL BUSINESS MACHS COM 459200101 269 1936 SH SOLE 0 0 1936 COCA COLA CO COM 191216100 249 4739 SH SOLE 0 0 4739 PEPSICO INC COM 713448108 279 1858 SH SOLE 0 0 1858 STRYKER CORPORATION COM 863667101 252 954 SH SOLE 0 0 954 VERIZON COMMUNICATIONS INC COM 92343V104 1598 29595 SH SOLE 0 0 29595 ISHARES TR RUS MID CAP ETF 464287499 8058 103023 SH SOLE 0 0 103023 ISHARES TR RUS MD CP GR ETF 464287481 7592 67745 SH SOLE 0 0 67745 ANALOG DEVICES INC COM 032654105 707 4223 SH SOLE 0 0 4223 AUTOMATIC DATA PROCESSING IN COM 053015103 211 1055 SH SOLE 0 0 1055 EXXON MOBIL CORP COM 30231G102 1090 18532 SH SOLE 0 0 18532 APPLIED MATLS INC COM 038222105 497 3860 SH SOLE 0 0 3860 UNILEVER PLC SPON ADR NEW 904767704 242 4460 SH SOLE 0 0 4460 TEXAS INSTRS INC COM 882508104 709 3687 SH SOLE 0 0 3687 BAXTER INTL INC COM 071813109 388 4821 SH SOLE 0 0 4821 TARGET CORP COM 87612E106 293 1281 SH SOLE 0 0 1281 COSTCO WHSL CORP NEW COM 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969457100 737 28430 SH SOLE 0 0 28430 WELLS FARGO CO NEW COM 949746101 430 9268 SH SOLE 0 0 9268 PROGRESSIVE CORP COM 743315103 436 4827 SH SOLE 0 0 4827 FISERV INC COM 337738108 325 2996 SH SOLE 0 0 2996 UNITEDHEALTH GROUP INC COM 91324P102 1425 3648 SH SOLE 0 0 3648 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 223 696 SH SOLE 0 0 696 INTUIT COM 461202103 930 1724 SH SOLE 0 0 1724 MARSH & MCLENNAN COS INC COM 571748102 230 1519 SH SOLE 0 0 1519 3M CO COM 88579Y101 412 2350 SH SOLE 0 0 2350 SMUCKER J M CO COM NEW 832696405 587 4888 SH SOLE 0 0 4888 NEXTERA ENERGY INC COM 65339F101 1506 19175 SH SOLE 0 0 19175 DUKE ENERGY CORP NEW COM NEW 26441C204 917 9400 SH SOLE 0 0 9400 APPLE INC COM 037833100 1859 13137 SH SOLE 0 0 13137 RPM INTL INC COM 749685103 509 6560 SH SOLE 0 0 6560 CATERPILLAR INC COM 149123101 410 2135 SH SOLE 0 0 2135 DTE ENERGY CO COM 233331107 1264 11312 SH SOLE 0 0 11312 CHUBB LIMITED COM H1467J104 289 1668 SH SOLE 0 0 1668 ECOLAB INC COM 278865100 572 2741 SH SOLE 0 0 2741 NETAPP INC COM 64110D104 250 2780 SH SOLE 0 0 2780 AON PLC SHS CL A G0403H108 1629 5702 SH SOLE 0 0 5702 ARCHER DANIELS MIDLAND CO COM 039483102 443 7383 SH SOLE 0 0 7383 EDWARDS LIFESCIENCES CORP COM 28176E108 1107 9780 SH SOLE 0 0 9780 PERKINELMER INC COM 714046109 395 2278 SH SOLE 0 0 2278 TEXAS PACIFIC LAND CORPORATI COM 88262P102 676 559 SH SOLE 0 0 559 VALERO ENERGY CORP COM 91913Y100 1094 15499 SH SOLE 0 0 15499 PNC FINL SVCS GROUP INC COM 693475105 245 1250 SH SOLE 0 0 1250 NETFLIX INC COM 64110L106 737 1207 SH SOLE 0 0 1207 AUTOZONE INC COM 053332102 652 384 SH SOLE 0 0 384 BIOGEN INC COM 09062X103 514 1817 SH SOLE 0 0 1817 NVIDIA CORPORATION COM 67066G104 409 1974 SH SOLE 0 0 1974 L3HARRIS TECHNOLOGIES INC COM 502431109 216 982 SH SOLE 0 0 982 EATON CORP PLC SHS G29183103 280 1875 SH SOLE 0 0 1875 FAIR ISAAC CORP COM 303250104 811 2038 SH SOLE 0 0 2038 SONOCO PRODS CO COM 835495102 682 11439 SH SOLE 0 0 11439 BECTON DICKINSON & CO COM 075887109 248 1008 SH SOLE 0 0 1008 CACI INTL INC CL A 127190304 481 1835 SH SOLE 0 0 1835 YUM BRANDS INC COM 988498101 398 3252 SH SOLE 0 0 3252 ALPHABET INC CAP STK CL A 02079K305 746 279 SH SOLE 0 0 279 TELEFLEX INCORPORATED COM 879369106 2471 6562 SH SOLE 0 0 6562 COMMERCIAL METALS CO COM 201723103 625 20514 SH SOLE 0 0 20514 SEALED AIR CORP NEW COM 81211K100 1001 18278 SH SOLE 0 0 18278 VANGUARD INDEX FDS SMALL CP ETF 922908751 6426 29387 SH SOLE 0 0 29387 FASTENAL CO COM 311900104 551 10684 SH SOLE 0 0 10684 VANGUARD INDEX FDS GROWTH ETF 922908736 9387 32349 SH SOLE 0 0 32349 CAL MAINE FOODS INC COM NEW 128030202 333 9219 SH SOLE 0 0 9219 MATERION CORP COM 576690101 250 3641 SH SOLE 0 0 3641 THERMO FISHER SCIENTIFIC INC COM 883556102 2902 5079 SH SOLE 0 0 5079 FIDELITY NATL INFORMATION SV COM 31620M106 402 3306 SH SOLE 0 0 3306 ORANGE SPONSORED ADR 684060106 186 17209 SH SOLE 0 0 17209 POOL CORP COM 73278L105 858 1975 SH SOLE 0 0 1975 AGREE RLTY CORP COM 008492100 205 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 1158 3330 SH SOLE 0 0 3330 VANGUARD BD INDEX FDS INTERMED TERM 921937819 918 10266 SH SOLE 0 0 10266 ISHARES TR PFD AND INCM SEC 464288687 4097 105557 SH SOLE 0 0 105557 ISHARES TR 3 7 YR TREAS BD 464288661 602 4624 SH SOLE 0 0 4624 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 8171 79058 SH SOLE 0 0 79058 PENSKE AUTOMOTIVE GRP INC COM 70959W103 229 2279 SH SOLE 0 0 2279 INVESCO EXCH TRADED FD TR II DWA EMERG MKTS 46138E867 1964 80774 SH SOLE 0 0 80774 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 6524 434056 SH SOLE 0 0 434056 BROADCOM INC COM 11135F101 229 473 SH SOLE 0 0 473 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 1875 19979 SH SOLE 0 0 19979 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 8747 22178 SH SOLE 0 0 22178 ISHARES TR CORE HIGH DV ETF 46429B663 511 5421 SH SOLE 0 0 5421 MARATHON PETE CORP COM 56585A102 498 8052 SH SOLE 0 0 8052 ISHARES TR MSCI EAFE MIN VL 46429B689 8423 111803 SH SOLE 0 0 111803 PHILLIPS 66 COM 718546104 622 8876 SH SOLE 0 0 8876 ISHARES INC CORE MSCI EMKT 46434G103 389 6293 SH SOLE 0 0 6293 T-MOBILE US INC COM 872590104 544 4257 SH SOLE 0 0 4257 ALPHABET INC CAP STK CL C 02079K107 466 175 SH SOLE 0 0 175 J P MORGAN EXCHANGE-TRADED F DIV RTN INT EQ 46641Q209 251 4168 SH SOLE 0 0 4168 CLEARWAY ENERGY INC CL C 18539C204 279 9208 SH SOLE 0 0 9208 PAYPAL HLDGS INC COM 70450Y103 857 3295 SH SOLE 0 0 3295 SUNRUN INC COM 86771W105 512 11643 SH SOLE 0 0 11643 J P MORGAN EXCHANGE-TRADED F DIV RTN EM EQT 46641Q308 1582 27465 SH SOLE 0 0 27465 MODERNA INC COM 60770K107 295 767 SH SOLE 0 0 767 CORTEVA INC COM 22052L104 219 5200 SH SOLE 0 0 5200 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 451 9559 SH SOLE 0 0 9559 DT MIDSTREAM INC COMMON STOCK 23345M107 229 4952 SH SOLE 0 0 4952 ORACLE CORP COM 68389X105 3 1000 SH Call SOLE 0 0 1000 MORGAN STANLEY COM NEW 617446448 3 500 SH Call SOLE 0 0 500