0001803648-21-000006.txt : 20210816 0001803648-21-000006.hdr.sgml : 20210816 20210816153040 ACCESSION NUMBER: 0001803648-21-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210630 FILED AS OF DATE: 20210816 DATE AS OF CHANGE: 20210816 EFFECTIVENESS DATE: 20210816 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC CENTRAL INDEX KEY: 0001803648 IRS NUMBER: 640963720 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20134 FILM NUMBER: 211177372 BUSINESS ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 800-994-3766 MAIL ADDRESS: STREET 1: 205 EAST 42ND STREET STREET 2: 20TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001803648 XXXXXXXX 06-30-2021 06-30-2021 HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET 20TH FLOOR NEW YORK NY 10017
13F HOLDINGS REPORT 028-20134 N
David Edwards President & Chief Compliance Officer 800-994-3766 David Edwards New York NY 08-16-2021 0 143 175075 false
INFORMATION TABLE 2 hfg13fq22021.xml ISHARES TR S&P MC 400VL ETF 464287705 7097 67373 SH SOLE 0 0 67373 ISHARES TR CORE S&P SCP ETF 464287804 397 3514 SH SOLE 0 0 3514 ISHARES TR CORE S&P500 ETF 464287200 697 1622 SH SOLE 0 0 1622 ISHARES TR RUS 2000 VAL ETF 464287630 6258 37754 SH SOLE 0 0 37754 ISHARES TR CORE S&P US GWT 464287671 651 6447 SH SOLE 0 0 6447 ADOBE SYSTEMS INCORPORATED COM 00724F101 1267 2163 SH SOLE 0 0 2163 AUTODESK INC COM 052769106 390 1335 SH SOLE 0 0 1335 AMAZON COM INC COM 023135106 1579 459 SH SOLE 0 0 459 BRISTOL-MYERS SQUIBB CO COM 110122108 618 9256 SH SOLE 0 0 9256 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1634 5879 SH SOLE 0 0 5879 EMERSON ELEC CO COM 291011104 690 7174 SH SOLE 0 0 7174 BOEING CO COM 097023105 360 1501 SH SOLE 0 0 1501 AMGEN INC COM 031162100 799 3279 SH SOLE 0 0 3279 ABBOTT LABS COM 002824100 331 2853 SH SOLE 0 0 2853 EBAY INC. COM 278642103 208 2959 SH SOLE 0 0 2959 FEDEX CORP COM 31428X106 1023 3430 SH SOLE 0 0 3430 GENUINE PARTS CO COM 372460105 373 2950 SH SOLE 0 0 2950 INTEL CORP COM 458140100 884 15751 SH SOLE 0 0 15751 ILLINOIS TOOL WKS INC COM 452308109 1755 7849 SH SOLE 0 0 7849 ISHARES TR RUS 2000 GRW ETF 464287648 6500 20856 SH SOLE 0 0 20856 ORACLE CORP COM 68389X105 324 4161 SH SOLE 0 0 4161 QUALCOMM INC COM 747525103 731 5114 SH SOLE 0 0 5114 DISNEY WALT CO COM 254687106 294 1670 SH SOLE 0 0 1670 HONEYWELL INTL INC COM 438516106 237 1082 SH SOLE 0 0 1082 JOHNSON & JOHNSON COM 478160104 1448 8788 SH SOLE 0 0 8788 PFIZER INC COM 717081103 692 17677 SH SOLE 0 0 17677 LOWES COS INC COM 548661107 377 1946 SH SOLE 0 0 1946 CHEVRON CORP NEW COM 166764100 264 2520 SH SOLE 0 0 2520 MICROSOFT CORP COM 594918104 2476 9141 SH SOLE 0 0 9141 AT&T INC COM 00206R102 661 22963 SH SOLE 0 0 22963 TRUIST FINL CORP COM 89832Q109 642 11568 SH SOLE 0 0 11568 CISCO SYS INC COM 17275R102 1217 22953 SH SOLE 0 0 22953 DNP SELECT INCOME FD INC COM 23325P104 169 16218 SH SOLE 0 0 16218 INTERNATIONAL BUSINESS MACHS COM 459200101 284 1936 SH SOLE 0 0 1936 COCA COLA CO COM 191216100 251 4634 SH SOLE 0 0 4634 PEPSICO INC COM 713448108 275 1858 SH SOLE 0 0 1858 STRYKER CORPORATION COM 863667101 248 954 SH SOLE 0 0 954 VERIZON COMMUNICATIONS INC COM 92343V104 1629 29072 SH SOLE 0 0 29072 ISHARES TR RUS MID CAP ETF 464287499 7581 95677 SH SOLE 0 0 95677 ISHARES TR RUS MD CP GR ETF 464287481 7166 63300 SH SOLE 0 0 63300 ANALOG DEVICES INC COM 032654105 592 3438 SH SOLE 0 0 3438 AUTOMATIC DATA PROCESSING IN COM 053015103 210 1055 SH SOLE 0 0 1055 EXXON MOBIL CORP COM 30231G102 1169 18530 SH SOLE 0 0 18530 APPLIED MATLS INC COM 038222105 551 3870 SH SOLE 0 0 3870 UNILEVER PLC SPON ADR NEW 904767704 251 4285 SH SOLE 0 0 4285 TEXAS INSTRS INC COM 882508104 765 3977 SH SOLE 0 0 3977 BAXTER INTL INC COM 071813109 388 4821 SH SOLE 0 0 4821 CARDINAL HEALTH INC COM 14149Y108 231 4040 SH SOLE 0 0 4040 TARGET CORP COM 87612E106 309 1278 SH SOLE 0 0 1278 COSTCO WHSL CORP NEW COM 22160K105 1137 2874 SH SOLE 0 0 2874 LILLY ELI & CO COM 532457108 439 1914 SH SOLE 0 0 1914 CVS HEALTH CORP COM 126650100 495 5936 SH SOLE 0 0 5936 DEUTSCHE BANK A G NAMEN AKT D18190898 161 12324 SH SOLE 0 0 12324 DIAGEO PLC SPON ADR NEW 25243Q205 265 1384 SH SOLE 0 0 1384 QUEST DIAGNOSTICS INC COM 74834L100 569 4312 SH SOLE 0 0 4312 MERCK & CO INC COM 58933Y105 417 5357 SH SOLE 0 0 5357 MORGAN STANLEY COM NEW 617446448 2551 27822 SH SOLE 0 0 27822 ENTERGY CORP NEW COM 29364G103 292 2928 SH SOLE 0 0 2928 PLEXUS CORP COM 729132100 256 2803 SH SOLE 0 0 2803 PROCTER AND GAMBLE CO COM 742718109 962 7132 SH SOLE 0 0 7132 GENERAL ELECTRIC CO COM 369604103 259 19241 SH SOLE 0 0 19241 HOME DEPOT INC COM 437076102 1299 4075 SH SOLE 0 0 4075 MCDONALDS CORP COM 580135101 253 1097 SH SOLE 0 0 1097 NIKE INC CL B 654106103 203 1312 SH SOLE 0 0 1312 JPMORGAN CHASE & CO COM 46625H100 2229 14330 SH SOLE 0 0 14330 MONDELEZ INTL INC CL A 609207105 342 5482 SH SOLE 0 0 5482 WILLIAMS COS INC COM 969457100 746 28100 SH SOLE 0 0 28100 WELLS FARGO CO NEW COM 949746101 410 9048 SH SOLE 0 0 9048 PROGRESSIVE CORP COM 743315103 452 4607 SH SOLE 0 0 4607 FISERV INC COM 337738108 320 2996 SH SOLE 0 0 2996 UNITEDHEALTH GROUP INC COM 91324P102 1460 3645 SH SOLE 0 0 3645 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 205 696 SH SOLE 0 0 696 INTUIT COM 461202103 845 1724 SH SOLE 0 0 1724 MARSH & MCLENNAN COS INC COM 571748102 214 1519 SH SOLE 0 0 1519 3M CO COM 88579Y101 487 2450 SH SOLE 0 0 2450 SMUCKER J M CO COM NEW 832696405 616 4758 SH SOLE 0 0 4758 NEXTERA ENERGY INC COM 65339F101 1358 18530 SH SOLE 0 0 18530 DUKE ENERGY CORP NEW COM NEW 26441C204 904 9155 SH SOLE 0 0 9155 APPLE INC COM 037833100 1798 13131 SH SOLE 0 0 13131 RPM INTL INC COM 749685103 582 6560 SH SOLE 0 0 6560 CATERPILLAR INC COM 149123101 464 2130 SH SOLE 0 0 2130 DTE ENERGY CO COM 233331107 1423 10979 SH SOLE 0 0 10979 CHUBB LIMITED COM H1467J104 287 1808 SH SOLE 0 0 1808 ECOLAB INC COM 278865100 565 2741 SH SOLE 0 0 2741 NETAPP INC COM 64110D104 227 2780 SH SOLE 0 0 2780 AON PLC SHS CL A G0403H108 1342 5622 SH SOLE 0 0 5622 ARCHER DANIELS MIDLAND CO COM 039483102 437 7213 SH SOLE 0 0 7213 EDWARDS LIFESCIENCES CORP COM 28176E108 1015 9800 SH SOLE 0 0 9800 PERKINELMER INC COM 714046109 352 2278 SH SOLE 0 0 2278 TEXAS PACIFIC LAND CORPORATI COM 88262P102 894 559 SH SOLE 0 0 559 VALERO ENERGY CORP COM 91913Y100 1135 14539 SH SOLE 0 0 14539 PINNACLE WEST CAP CORP COM 723484101 217 2642 SH SOLE 0 0 2642 PNC FINL SVCS GROUP INC COM 693475105 238 1250 SH SOLE 0 0 1250 NETFLIX INC COM 64110L106 587 1112 SH SOLE 0 0 1112 AUTOZONE INC COM 053332102 573 384 SH SOLE 0 0 384 BIOGEN INC COM 09062X103 629 1817 SH SOLE 0 0 1817 NVIDIA CORPORATION COM 67066G104 414 517 SH SOLE 0 0 517 L3HARRIS TECHNOLOGIES INC COM 502431109 218 1010 SH SOLE 0 0 1010 EATON CORP PLC SHS G29183103 278 1875 SH SOLE 0 0 1875 FAIR ISAAC CORP COM 303250104 1032 2053 SH SOLE 0 0 2053 SONOCO PRODS CO COM 835495102 724 10824 SH SOLE 0 0 10824 BECTON DICKINSON & CO COM 075887109 232 955 SH SOLE 0 0 955 CACI INTL INC CL A 127190304 468 1835 SH SOLE 0 0 1835 YUM BRANDS INC COM 988498101 327 2842 SH SOLE 0 0 2842 ALPHABET INC CAP STK CL A 02079K305 669 274 SH SOLE 0 0 274 TELEFLEX INCORPORATED COM 879369106 2637 6562 SH SOLE 0 0 6562 COMMERCIAL METALS CO COM 201723103 630 20514 SH SOLE 0 0 20514 SEALED AIR CORP NEW COM 81211K100 1013 17093 SH SOLE 0 0 17093 VANGUARD INDEX FDS SMALL CP ETF 922908751 6034 26782 SH SOLE 0 0 26782 FASTENAL CO COM 311900104 535 10294 SH SOLE 0 0 10294 VANGUARD INDEX FDS GROWTH ETF 922908736 8657 30184 SH SOLE 0 0 30184 CAL MAINE FOODS INC COM NEW 128030202 334 9219 SH SOLE 0 0 9219 MATERION CORP COM 576690101 274 3641 SH SOLE 0 0 3641 THERMO FISHER SCIENTIFIC INC COM 883556102 2583 5121 SH SOLE 0 0 5121 FIDELITY NATL INFORMATION SV COM 31620M106 280 1975 SH SOLE 0 0 1975 ORANGE SPONSORED ADR 684060106 201 17559 SH SOLE 0 0 17559 POOL CORP COM 73278L105 824 1797 SH SOLE 0 0 1797 AGREE RLTY CORP COM 008492100 219 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 1174 3215 SH SOLE 0 0 3215 VANGUARD BD INDEX FDS INTERMED TERM 921937819 917 10198 SH SOLE 0 0 10198 ISHARES TR PFD AND INCM SEC 464288687 4187 106455 SH SOLE 0 0 106455 ISHARES TR 3 7 YR TREAS BD 464288661 604 4624 SH SOLE 0 0 4624 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 7722 73700 SH SOLE 0 0 73700 INVESCO EXCH TRADED FD TR II DWA EMERG MKTS 46138E867 2184 79871 SH SOLE 0 0 79871 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 6067 395994 SH SOLE 0 0 395994 BROADCOM INC COM 11135F101 226 473 SH SOLE 0 0 473 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 1964 19094 SH SOLE 0 0 19094 NXP SEMICONDUCTORS N V COM N6596X109 211 1027 SH SOLE 0 0 1027 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 8269 21013 SH SOLE 0 0 21013 ISHARES TR CORE HIGH DV ETF 46429B663 523 5421 SH SOLE 0 0 5421 MARATHON PETE CORP COM 56585A102 481 7968 SH SOLE 0 0 7968 ISHARES TR MSCI EAFE MIN VL 46429B689 7807 103346 SH SOLE 0 0 103346 PHILLIPS 66 COM 718546104 756 8807 SH SOLE 0 0 8807 ISHARES INC CORE MSCI EMKT 46434G103 409 6102 SH SOLE 0 0 6102 T-MOBILE US INC COM 872590104 584 4031 SH SOLE 0 0 4031 ALPHABET INC CAP STK CL C 02079K107 439 175 SH SOLE 0 0 175 J P MORGAN EXCHANGE-TRADED F DIV RTN INT EQ 46641Q209 260 4168 SH SOLE 0 0 4168 CLEARWAY ENERGY INC CL C 18539C204 244 9208 SH SOLE 0 0 9208 PAYPAL HLDGS INC COM 70450Y103 945 3243 SH SOLE 0 0 3243 SUNRUN INC COM 86771W105 597 10698 SH SOLE 0 0 10698 J P MORGAN EXCHANGE-TRADED F DIV RTN EM EQT 46641Q308 1356 22869 SH SOLE 0 0 22869 SPOTIFY TECHNOLOGY S A SHS L8681T102 222 804 SH SOLE 0 0 804 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 490 10397 SH SOLE 0 0 10397