0000919497-22-000001.txt : 20220512
0000919497-22-000001.hdr.sgml : 20220512
20220512125804
ACCESSION NUMBER: 0000919497-22-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220331
FILED AS OF DATE: 20220512
DATE AS OF CHANGE: 20220512
EFFECTIVENESS DATE: 20220512
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 22916873
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
03-31-2022
03-31-2022
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
05-12-2022
0
152
192314
false
INFORMATION TABLE
2
hfg13fq12022.xml
3M CO
COM
88579Y101
350
2350
SH
SOLE
0
0
2350
ABBOTT LABS
COM
002824100
338
2853
SH
SOLE
0
0
2853
ABBVIE INC
COM
00287Y109
216
1335
SH
SOLE
0
0
1335
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
235
696
SH
SOLE
0
0
696
ADOBE SYSTEMS INCORPORATED
COM
00724F101
998
2190
SH
SOLE
0
0
2190
ADVANCED MICRO DEVICES INC
COM
007903107
356
3252
SH
SOLE
0
0
3252
AGREE RLTY CORP
COM
008492100
206
3100
SH
SOLE
0
0
3100
ALPHABET INC
CAP STK CL C
02079K107
539
193
SH
SOLE
0
0
193
ALPHABET INC
CAP STK CL A
02079K305
790
284
SH
SOLE
0
0
284
AMAZON COM INC
COM
023135106
1813
556
SH
SOLE
0
0
556
AMGEN INC
COM
031162100
776
3207
SH
SOLE
0
0
3207
ANALOG DEVICES INC
COM
032654105
650
3934
SH
SOLE
0
0
3934
AON PLC
SHS CL A
G0403H108
1887
5794
SH
SOLE
0
0
5794
APPLE INC
COM
037833100
4713
26992
SH
SOLE
0
0
26992
APPLIED MATLS INC
COM
038222105
473
3585
SH
SOLE
0
0
3585
ARCHER DANIELS MIDLAND CO
COM
039483102
660
7308
SH
SOLE
0
0
7308
AT&T INC
COM
00206R102
501
21183
SH
SOLE
0
0
21183
AUTODESK INC
COM
052769106
250
1165
SH
SOLE
0
0
1165
AUTOMATIC DATA PROCESSING IN
COM
053015103
245
1075
SH
SOLE
0
0
1075
AUTOZONE INC
COM
053332102
724
354
SH
SOLE
0
0
354
BAXTER INTL INC
COM
071813109
374
4821
SH
SOLE
0
0
4821
BECTON DICKINSON & CO
COM
075887109
304
1143
SH
SOLE
0
0
1143
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
2056
5827
SH
SOLE
0
0
5827
BIOGEN INC
COM
09062X103
354
1679
SH
SOLE
0
0
1679
BK OF AMERICA CORP
COM
060505104
208
5041
SH
SOLE
0
0
5041
BOEING CO
COM
097023105
309
1616
SH
SOLE
0
0
1616
BRISTOL-MYERS SQUIBB CO
COM
110122108
665
9101
SH
SOLE
0
0
9101
BROADCOM INC
COM
11135F101
254
403
SH
SOLE
0
0
403
CACI INTL INC
CL A
127190304
483
1603
SH
SOLE
0
0
1603
CAL MAINE FOODS INC
COM NEW
128030202
509
9219
SH
SOLE
0
0
9219
CARDINAL HEALTH INC
COM
14149Y108
222
3910
SH
SOLE
0
0
3910
CATERPILLAR INC
COM
149123101
491
2201
SH
SOLE
0
0
2201
CHEVRON CORP NEW
COM
166764100
363
2231
SH
SOLE
0
0
2231
CHUBB LIMITED
COM
H1467J104
357
1668
SH
SOLE
0
0
1668
CISCO SYS INC
COM
17275R102
1246
22342
SH
SOLE
0
0
22342
CLEARWAY ENERGY INC
CL C
18539C204
336
9208
SH
SOLE
0
0
9208
COCA COLA CO
COM
191216100
378
6099
SH
SOLE
0
0
6099
COMMERCIAL METALS CO
COM
201723103
805
19339
SH
SOLE
0
0
19339
CORTEVA INC
COM
22052L104
299
5203
SH
SOLE
0
0
5203
COSTCO WHSL CORP NEW
COM
22160K105
1712
2973
SH
SOLE
0
0
2973
CUMMINS INC
COM
231021106
205
1000
SH
SOLE
0
0
1000
CVS HEALTH CORP
COM
126650100
626
6181
SH
SOLE
0
0
6181
DIAGEO PLC
SPON ADR NEW
25243Q205
278
1369
SH
SOLE
0
0
1369
DIMENSIONAL ETF TRUST
US EQUITY ETF
25434V401
469
9559
SH
SOLE
0
0
9559
DISNEY WALT CO
COM
254687106
229
1670
SH
SOLE
0
0
1670
DNP SELECT INCOME FD INC
COM
23325P104
192
16218
SH
SOLE
0
0
16218
DT MIDSTREAM INC
COMMON STOCK
23345M107
248
4577
SH
SOLE
0
0
4577
DTE ENERGY CO
COM
233331107
1565
11837
SH
SOLE
0
0
11837
DUKE ENERGY CORP NEW
COM NEW
26441C204
1111
9954
SH
SOLE
0
0
9954
EATON CORP PLC
SHS
G29183103
285
1875
SH
SOLE
0
0
1875
ECOLAB INC
COM
278865100
484
2741
SH
SOLE
0
0
2741
EDWARDS LIFESCIENCES CORP
COM
28176E108
1187
10084
SH
SOLE
0
0
10084
EMERSON ELEC CO
COM
291011104
703
7174
SH
SOLE
0
0
7174
ENTERGY CORP NEW
COM
29364G103
342
2928
SH
SOLE
0
0
2928
ESSEX PPTY TR INC
COM
297178105
205
594
SH
SOLE
0
0
594
EVERGY INC
COM
30034W106
201
2935
SH
SOLE
0
0
2935
EXXON MOBIL CORP
COM
30231G102
1465
17733
SH
SOLE
0
0
17733
FAIR ISAAC CORP
COM
303250104
964
2067
SH
SOLE
0
0
2067
FASTENAL CO
COM
311900104
543
9137
SH
SOLE
0
0
9137
FEDEX CORP
COM
31428X106
783
3382
SH
SOLE
0
0
3382
FIDELITY NATL INFORMATION SV
COM
31620M106
315
3141
SH
SOLE
0
0
3141
FISERV INC
COM
337738108
264
2599
SH
SOLE
0
0
2599
GENUINE PARTS CO
COM
372460105
461
3655
SH
SOLE
0
0
3655
HOME DEPOT INC
COM
437076102
1234
4124
SH
SOLE
0
0
4124
HONEYWELL INTL INC
COM
438516106
211
1082
SH
SOLE
0
0
1082
ILLINOIS TOOL WKS INC
COM
452308109
1632
7792
SH
SOLE
0
0
7792
INTEL CORP
COM
458140100
819
16531
SH
SOLE
0
0
16531
INTERNATIONAL BUSINESS MACHS
COM
459200101
329
2529
SH
SOLE
0
0
2529
INTUIT
COM
461202103
640
1330
SH
SOLE
0
0
1330
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1862
79727
SH
SOLE
0
0
79727
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
5723
421723
SH
SOLE
0
0
421723
ISHARES INC
CORE MSCI EMKT
46434G103
396
7128
SH
SOLE
0
0
7128
ISHARES TR
CORE HIGH DV ETF
46429B663
564
5280
SH
SOLE
0
0
5280
ISHARES TR
MSCI EAFE MIN VL
46429B689
8635
119696
SH
SOLE
0
0
119696
ISHARES TR
PFD AND INCM SEC
464288687
3513
96446
SH
SOLE
0
0
96446
ISHARES TR
3 7 YR TREAS BD
464288661
576
4719
SH
SOLE
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ISHARES TR
RUS MID CAP ETF
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8430
108017
SH
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108017
ISHARES TR
RUS MD CP GR ETF
464287481
7372
73349
SH
SOLE
0
0
73349
ISHARES TR
S&P MC 400VL ETF
464287705
8223
75004
SH
SOLE
0
0
75004
ISHARES TR
CORE S&P SCP ETF
464287804
375
3477
SH
SOLE
0
0
3477
ISHARES TR
CORE S&P500 ETF
464287200
919
2026
SH
SOLE
0
0
2026
ISHARES TR
RUS 2000 VAL ETF
464287630
6808
42178
SH
SOLE
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42178
ISHARES TR
CORE S&P US GWT
464287671
659
6240
SH
SOLE
0
0
6240
ISHARES TR
RUS 2000 GRW ETF
464287648
6274
24531
SH
SOLE
0
0
24531
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
235
4168
SH
SOLE
0
0
4168
J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
1692
30372
SH
SOLE
0
0
30372
JOHNSON & JOHNSON
COM
478160104
1652
9320
SH
SOLE
0
0
9320
JPMORGAN CHASE & CO
COM
46625H100
1567
11496
SH
SOLE
0
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11496
L3HARRIS TECHNOLOGIES INC
COM
502431109
244
982
SH
SOLE
0
0
982
LILLY ELI & CO
COM
532457108
548
1914
SH
SOLE
0
0
1914
LOWES COS INC
COM
548661107
380
1881
SH
SOLE
0
0
1881
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
2043
19871
SH
SOLE
0
0
19871
M & T BK CORP
COM
55261F104
232
1369
SH
SOLE
0
0
1369
MARATHON PETE CORP
COM
56585A102
625
7308
SH
SOLE
0
0
7308
MARSH & MCLENNAN COS INC
COM
571748102
246
1444
SH
SOLE
0
0
1444
MASTERCARD INCORPORATED
CL A
57636Q104
1134
3172
SH
SOLE
0
0
3172
MATERION CORP
COM
576690101
312
3641
SH
SOLE
0
0
3641
MCDONALDS CORP
COM
580135101
273
1103
SH
SOLE
0
0
1103
MEDTRONIC PLC
SHS
G5960L103
230
2072
SH
SOLE
0
0
2072
MERCK & CO INC
COM
58933Y105
589
7173
SH
SOLE
0
0
7173
MICROSOFT CORP
COM
594918104
3201
10383
SH
SOLE
0
0
10383
MODERNA INC
COM
60770K107
240
1392
SH
SOLE
0
0
1392
MONDELEZ INTL INC
CL A
609207105
324
5167
SH
SOLE
0
0
5167
MORGAN STANLEY
COM NEW
617446448
2276
26038
SH
SOLE
0
0
26038
NETAPP INC
COM
64110D104
231
2780
SH
SOLE
0
0
2780
NETFLIX INC
COM
64110L106
484
1292
SH
SOLE
0
0
1292
NEXTERA ENERGY INC
COM
65339F101
1698
20042
SH
SOLE
0
0
20042
NIKE INC
CL B
654106103
242
1795
SH
SOLE
0
0
1795
NVIDIA CORPORATION
COM
67066G104
745
2729
SH
SOLE
0
0
2729
ORACLE CORP
COM
68389X105
337
4071
SH
SOLE
0
0
4071
ORANGE
SPONSORED ADR
684060106
144
12209
SH
SOLE
0
0
12209
ORMAT TECHNOLOGIES INC
COM
686688102
219
2677
SH
SOLE
0
0
2677
PAYPAL HLDGS INC
COM
70450Y103
372
3219
SH
SOLE
0
0
3219
PEPSICO INC
COM
713448108
311
1858
SH
SOLE
0
0
1858
PERKINELMER INC
COM
714046109
397
2278
SH
SOLE
0
0
2278
PFIZER INC
COM
717081103
952
18380
SH
SOLE
0
0
18380
PHILLIPS 66
COM
718546104
678
7853
SH
SOLE
0
0
7853
PINNACLE WEST CAP CORP
COM
723484101
214
2737
SH
SOLE
0
0
2737
PLANTRONICS INC NEW
COM
727493108
208
5283
SH
SOLE
0
0
5283
PNC FINL SVCS GROUP INC
COM
693475105
231
1250
SH
SOLE
0
0
1250
POOL CORP
COM
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818
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SH
SOLE
0
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1935
PROCTER AND GAMBLE CO
COM
742718109
1073
7023
SH
SOLE
0
0
7023
PROGRESSIVE CORP
COM
743315103
497
4360
SH
SOLE
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0
4360
QUALCOMM INC
COM
747525103
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4851
SH
SOLE
0
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QUEST DIAGNOSTICS INC
COM
74834L100
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4312
SH
SOLE
0
0
4312
RPM INTL INC
COM
749685103
568
6970
SH
SOLE
0
0
6970
SEALED AIR CORP NEW
COM
81211K100
1184
17680
SH
SOLE
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17680
SMUCKER J M CO
COM NEW
832696405
705
5205
SH
SOLE
0
0
5205
SONOCO PRODS CO
COM
835495102
645
10316
SH
SOLE
0
0
10316
SPDR S&P 500 ETF TR
TR UNIT
78462F103
424
939
SH
SOLE
0
0
939
STRYKER CORPORATION
COM
863667101
243
909
SH
SOLE
0
0
909
SUNRUN INC
COM
86771W105
241
7934
SH
SOLE
0
0
7934
T-MOBILE US INC
COM
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852
6639
SH
SOLE
0
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6639
TARGET CORP
COM
87612E106
303
1426
SH
SOLE
0
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1426
TELEFLEX INCORPORATED
COM
879369106
2328
6562
SH
SOLE
0
0
6562
TEXAS INSTRS INC
COM
882508104
674
3671
SH
SOLE
0
0
3671
TEXAS PACIFIC LAND CORPORATI
COM
88262P102
756
559
SH
SOLE
0
0
559
THERMO FISHER SCIENTIFIC INC
COM
883556102
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5079
SH
SOLE
0
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5079
TRAVELERS COMPANIES INC
COM
89417E109
238
1303
SH
SOLE
0
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1303
TRUIST FINL CORP
COM
89832Q109
651
11483
SH
SOLE
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11483
UNITEDHEALTH GROUP INC
COM
91324P102
1505
2951
SH
SOLE
0
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2951
VALERO ENERGY CORP
COM
91913Y100
1503
14798
SH
SOLE
0
0
14798
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
863
10532
SH
SOLE
0
0
10532
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
10185
24533
SH
SOLE
0
0
24533
VANGUARD INDEX FDS
GROWTH ETF
922908736
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33586
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VANGUARD INDEX FDS
SMALL CP ETF
922908751
6964
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SH
SOLE
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VANGUARD TAX-MANAGED INTL FD
FTSE DEV MKT ETF
921943858
235
4901
SH
SOLE
0
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4901
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
9284
82708
SH
SOLE
0
0
82708
VERIZON COMMUNICATIONS INC
COM
92343V104
1584
31095
SH
SOLE
0
0
31095
WELLS FARGO CO NEW
COM
949746101
449
9258
SH
SOLE
0
0
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WILLIAMS COS INC
COM
969457100
905
27102
SH
SOLE
0
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27102
YUM BRANDS INC
COM
988498101
377
3183
SH
SOLE
0
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3183