0001085146-23-001135.txt : 20230213 0001085146-23-001135.hdr.sgml : 20230213 20230213163712 ACCESSION NUMBER: 0001085146-23-001135 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230213 DATE AS OF CHANGE: 20230213 EFFECTIVENESS DATE: 20230213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: N.E.W. Advisory Services LLC CENTRAL INDEX KEY: 0001803456 IRS NUMBER: 822913883 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20048 FILM NUMBER: 23619140 BUSINESS ADDRESS: STREET 1: 2200 DICKINSON RD STREET 2: UNIT 17A CITY: DE PERE STATE: WI ZIP: 54115 BUSINESS PHONE: 9207127800 MAIL ADDRESS: STREET 1: 2200 DICKINSON RD STREET 2: UNIT 17A CITY: DE PERE STATE: WI ZIP: 54115 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001803456 XXXXXXXX 12-31-2022 12-31-2022 false N.E.W. Advisory Services LLC

2200 Dickinson Rd Unit 17a De Pere WI 54115

13F HOLDINGS REPORT 028-20048 N Robbie Hayes 920-712-7800 /s/ Robbie Hayes De Pere WI 02-13-2023 0 131 638915529 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE 3M CO COM 88579Y101 BBG001S5T7X2 467363 3897 SH SOLE 0 0 3897 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 265543 1643 SH SOLE 0 0 1643 ALPS ETF TR ALERIAN MLP 00162Q452 BBG001TBMNT5 205616 5401 SH SOLE 0 0 5401 AMAZON COM INC COM 023135106 BBG001S5PQL7 2364852 28153 SH SOLE 0 0 28153 APPLE INC COM 037833100 BBG001S5N8V8 7823176 60211 SH SOLE 0 0 60211 AT&T INC COM 00206R102 BBG001S5VWH2 674893 36660 SH SOLE 0 0 36660 BANK FIRST CORP COM 06211J100 BBG001S79DP6 336008 3620 SH SOLE 0 0 3620 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 12352295 39990 SH SOLE 0 0 39990 BOEING CO COM 097023105 BBG001S5P0V3 435841 2288 SH SOLE 0 0 2288 CARRIER GLOBAL CORPORATION COM 14448C104 BBG00RP5HZM1 547649 13277 SH SOLE 0 0 13277 CATERPILLAR INC COM 149123101 BBG001S5PJ06 540109 2255 SH SOLE 0 0 2255 COCA COLA CO COM 191216100 BBG001S5SMQ8 880107 13835 SH SOLE 0 0 13835 CORNERSTONE STRATEGIC VALUE COM 21924B302 BBG001S5PWK5 100778 13674 SH SOLE 0 0 13674 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 243043 532 SH SOLE 0 0 532 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 BBG012G21Y06 12322435 405342 SH SOLE 0 0 405342 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 BBG011DXY6D4 15366906 632904 SH SOLE 0 0 632904 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 BBG012G2PD33 4302900 199208 SH SOLE 0 0 199208 DNP SELECT INCOME FD INC COM 23325P104 BBG001S5QKC9 310036 27559 SH SOLE 0 0 27559 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 395563 3585 SH SOLE 0 0 3585 FIDELITY COMWLTH TR NASDAQ COMPSIT 315912808 BBG001SBT983 489442 11946 SH SOLE 0 0 11946 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 399503 34350 SH SOLE 0 0 34350 FS KKR CAP CORP COM 302635206 BBG001YCZQ07 231422 13224 SH SOLE 0 0 13224 GILEAD SCIENCES INC COM 375558103 BBG001S6Y1X7 1258670 14661 SH SOLE 0 0 14661 HEARTLAND FINL USA INC COM 42234Q102 BBG001S8WBN4 384708 8252 SH SOLE 0 0 8252 HOME DEPOT INC COM 437076102 BBG001S5RTW7 306735 971 SH SOLE 0 0 971 HONEYWELL INTL INC COM 438516106 BBG001S5X1N1 394616 1841 SH SOLE 0 0 1841 INDEXIQ ETF TR IQ 500 INT ETF 45409B362 BBG00MS6Z311 230265 8142 SH SOLE 0 0 8142 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 2473663 17557 SH SOLE 0 0 17557 INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF 46138G649 BBG00XS6PBW6 243923 2227 SH SOLE 0 0 2227 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 1400138 5258 SH SOLE 0 0 5258 ISHARES TR CORE INTL AGGR 46435G672 BBG00BDV2SQ0 38752888 814991 SH SOLE 0 0 814991 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 237778 983 SH SOLE 0 0 983 ISHARES TR CORE S&P TTL STK 464287150 BBG001SHTRL5 1492228 17597 SH SOLE 0 0 17597 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 1002789 2610 SH SOLE 0 0 2610 ISHARES TR EAFE VALUE ETF 464288877 BBG001SNYBH6 7455884 162508 SH SOLE 0 0 162508 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 233714 2217 SH SOLE 0 0 2217 ISHARES TR RUS 2000 VAL ETF 464287630 BBG001S56277 316017 2279 SH SOLE 0 0 2279 ISHARES TR RUS MD CP GR ETF 464287481 BBG001S561Z8 221372 2648 SH SOLE 0 0 2648 ISHARES TR RUS MDCP VAL ETF 464287473 BBG001S561V2 501821 4764 SH SOLE 0 0 4764 ISHARES TR RUS TP200 GR ETF 464289438 BBG001T5LBR7 323218 2682 SH SOLE 0 0 2682 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 297773 1350 SH SOLE 0 0 1350 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 449339 7681 SH SOLE 0 0 7681 ISHARES TR S&P 500 VAL ETF 464287408 BBG001S561K4 1006475 6938 SH SOLE 0 0 6938 ISHARES TR S&P MC 400GR ETF 464287606 BBG001SFQL08 234270 3430 SH SOLE 0 0 3430 ISHARES TR TIPS BD ETF 464287176 BBG001SD9RM5 634536 5961 SH SOLE 0 0 5961 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 602883 8093 SH SOLE 0 0 8093 ISHARES TR US HLTHCARE ETF 464287762 BBG001SFGXR4 287682 1014 SH SOLE 0 0 1014 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 262268 4813 SH SOLE 0 0 4813 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 BBG00GP26NW0 30004744 598539 SH SOLE 0 0 598539 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 1381320 7819 SH SOLE 0 0 7819 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 1327553 9900 SH SOLE 0 0 9900 KIMBERLY-CLARK CORP COM 494368103 BBG001S5SLZ0 474264 3494 SH SOLE 0 0 3494 MCDONALDS CORP COM 580135101 BBG001S5T110 1504543 5710 SH SOLE 0 0 5710 MERCK & CO INC COM 58933Y105 BBG001S5TC52 480085 4327 SH SOLE 0 0 4327 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 224435 1865 SH SOLE 0 0 1865 METLIFE INC COM 59156R108 BBG001S5T3R8 209656 2897 SH SOLE 0 0 2897 MICROSOFT CORP COM 594918104 BBG001S5TD05 1564920 6525 SH SOLE 0 0 6525 MORGAN STANLEY COM NEW 617446448 BBG001S9V5Z3 210391 2475 SH SOLE 0 0 2475 NEXTERA ENERGY INC COM 65339F101 BBG001S5RB29 424212 5074 SH SOLE 0 0 5074 NICOLET BANKSHARES INC COM 65406E102 BBG001SN0Y92 5413991 67853 SH SOLE 0 0 67853 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 438427 3000 SH SOLE 0 0 3000 OSHKOSH CORP COM 688239201 BBG001S6SX46 668604 7583 SH SOLE 0 0 7583 PEPSICO INC COM 713448108 BBG001S695T1 353157 1955 SH SOLE 0 0 1955 PFIZER INC COM 717081103 BBG001S5V466 235638 4599 SH SOLE 0 0 4599 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 12630097 83333 SH SOLE 0 0 83333 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 929931 8249 SH SOLE 0 0 8249 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 532383 5916 SH SOLE 0 0 5916 RAYTHEON TECHNOLOGIES CORP COM 75513E101 BBG001S5X5Q9 457591 4534 SH SOLE 0 0 4534 REALTY INCOME CORP COM 756109104 BBG001S884K0 315062 4967 SH SOLE 0 0 4967 RED CAT HLDGS INC COM 75644T100 BBG001SB7WF8 75956 80805 SH SOLE 0 0 80805 SCHWAB CHARLES CORP COM 808513105 BBG001S5VXD4 399450 4798 SH SOLE 0 0 4798 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 BBG001S7T223 994757 29086 SH SOLE 0 0 29086 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 BBG001S7SCQ6 201737 1485 SH SOLE 0 0 1485 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 BBG001S8LH99 391690 1182 SH SOLE 0 0 1182 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 851932 5022 SH SOLE 0 0 5022 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 BBG001T2P370 260578 6371 SH SOLE 0 0 6371 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 BBG001SRXRJ1 26917719 906625 SH SOLE 0 0 906625 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 BBG001SRXRD7 14376937 436190 SH SOLE 0 0 436190 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 BBG001T2PHC3 7796264 159300 SH SOLE 0 0 159300 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 BBG001SRXRK9 11870427 403617 SH SOLE 0 0 403617 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 745221 1949 SH SOLE 0 0 1949 SPDR SER TR BLOOMBERG INTL 78464A151 BBG001T8QLK1 2819537 101715 SH SOLE 0 0 101715 SPDR SER TR NUVEEN BLMBRG SH 78468R739 BBG001T083N5 711431 15143 SH SOLE 0 0 15143 SPDR SER TR PORTFOLI S&P1500 78464A805 BBG001SG6843 17776560 375905 SH SOLE 0 0 375905 SPDR SER TR PORTFOLIO AGRGTE 78464A649 BBG001STKD11 53658023 2135214 SH SOLE 0 0 2135214 SPDR SER TR PORTFOLIO S&P500 78464A854 BBG001SPTB87 66506751 1478584 SH SOLE 0 0 1478584 SPDR SER TR PORTFOLIO SHORT 78464A474 BBG001T6B0P2 2876129 97894 SH SOLE 0 0 97894 SPDR SER TR PRTFLO S&P500 GW 78464A409 BBG001SD7RB9 2033675 40136 SH SOLE 0 0 40136 SPDR SER TR PRTFLO S&P500 VL 78464A508 BBG001SG4284 57657071 1482572 SH SOLE 0 0 1482572 SPDR SER TR S&P 600 SMCP VAL 78464A300 BBG001SG3JV2 7027554 94686 SH SOLE 0 0 94686 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 940414 7518 SH SOLE 0 0 7518 SPDR SER TR SPDR S&P 500 ETF 78468R796 BBG00BKMB118 244297 2617 SH SOLE 0 0 2617 TESLA INC COM 88160R101 BBG001SQKGD7 311399 2528 SH SOLE 0 0 2528 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 322320 1854 SH SOLE 0 0 1854 VANGUARD ADMIRAL FDS INC SMLCP 600 VAL 921932778 BBG001TC6ML1 39632120 252355 SH SOLE 0 0 252355 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 BBG001SK7DK4 9569505 133205 SH SOLE 0 0 133205 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 BBG004N1LGK2 654897 13808 SH SOLE 0 0 13808 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 BBG001SK3J43 6859762 51631 SH SOLE 0 0 51631 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 6347884 29786 SH SOLE 0 0 29786 VANGUARD INDEX FDS LARGE CAP ETF 922908637 BBG001SHTTQ6 4290371 24629 SH SOLE 0 0 24629 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 BBG001SRN7S6 345554 1922 SH SOLE 0 0 1922 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 2005937 9842 SH SOLE 0 0 9842 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 BBG001SMD2X3 237708 2882 SH SOLE 0 0 2882 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 2244006 6387 SH SOLE 0 0 6387 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2036714 11097 SH SOLE 0 0 11097 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 59344318 310394 SH SOLE 0 0 310394 VANGUARD INDEX FDS VALUE ETF 922908744 BBG001SHVR78 4558733 32476 SH SOLE 0 0 32476 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 BBG001SP7T00 849571 16945 SH SOLE 0 0 16945 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 BBG001SHTTZ6 3561616 91369 SH SOLE 0 0 91369 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 BBG001T0SKD6 10388000 101040 SH SOLE 0 0 101040 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 281668 3267 SH SOLE 0 0 3267 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 525321 11246 SH SOLE 0 0 11246 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 BBG001T62M74 976884 16895 SH SOLE 0 0 16895 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 BBG001T62KZ7 1246310 16575 SH SOLE 0 0 16575 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 731183 4814 SH SOLE 0 0 4814 VANGUARD STAR FDS VG TL INTL STK F 921909768 BBG001TJR1D8 3778203 73051 SH SOLE 0 0 73051 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 BBG001SSPWL4 1426375 33986 SH SOLE 0 0 33986 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 1172072 10831 SH SOLE 0 0 10831 VANGUARD WORLD FD MEGA GRWTH IND 921910816 BBG001T0Y6W9 1100831 6398 SH SOLE 0 0 6398 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 BBG001SHVTQ3 2742752 12522 SH SOLE 0 0 12522 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 BBG001SHVR41 1594809 8325 SH SOLE 0 0 8325 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 BBG001SHTTM0 253154 3060 SH SOLE 0 0 3060 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 BBG001SHVR32 1413201 5697 SH SOLE 0 0 5697 VANGUARD WORLD FDS INDUSTRIAL ETF 92204A603 BBG001SHVTX5 527466 2888 SH SOLE 0 0 2888 VANGUARD WORLD FDS INF TECH ETF 92204A702 BBG001SHTTR5 2724765 8531 SH SOLE 0 0 8531 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 234617 5955 SH SOLE 0 0 5955 VISA INC COM CL A 92826C839 BBG001SRCFY3 799513 3848 SH SOLE 0 0 3848 WALMART INC COM 931142103 BBG001S5XH92 676373 4771 SH SOLE 0 0 4771 WEC ENERGY GROUP INC COM 92939U106 BBG001S5XDC7 2832081 30206 SH SOLE 0 0 30206 WELLS FARGO CO NEW COM 949746101 BBG001S5XF23 1052716 25495 SH SOLE 0 0 25495 XCEL ENERGY INC COM 98389B100 BBG001S7F0X8 288573 4116 SH SOLE 0 0 4116