6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of April 2024

Commission file number: 001-39477

GLOBAL BLUE GROUP HOLDING AG

(Translation of registrant’s name into English)

Zürichstrasse 38, 8306 Brüttisellen, Switzerland

+41 22 363 77 40

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F

INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K

On April 11, 2024, Global Blue Group Holding AG (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing a business update on the continuation of the strong recovery of Tax Free Shopping ("TFS") across Continental Europe and the continued acceleration across Asia Pacific.

INCORPORATION BY REFERENCE

This Report on Form 6-K and the exhibits hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (Nos. 333-259200, 333-267850, and 333-274233) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.

EXHIBIT INDEX

Exhibit number	Description
99.1	Press release providing a business update on the continuation of the strong recovery of Tax Free Shopping ("TFS") across Continental Europe and the continued acceleration across Asia Pacific.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: April 11, 2024

GLOBAL BLUE GROUP HOLDING AG

By:         /s/ Jacques Stern

Name:         Jacques Stern

Title:         Chief Executive Officer

EX-99.1

Global Blue Releases the Monthly Tax Free Shopping Business Update for March 2024 Signy, Switzerland, April 11, 2024 • Fresh data from Global Blue reveals that the global dynamic recovery for Tax Free Shopping remains strong across Continental Europe and continues to accelerate across Asia Pacific. • Globally, issued Sales in Store like-for-like recovery reached 145%1 in March 2024 compared to the same period in 2019, vs. 138%1 in January/February 2024. A steady worldwide recovery, compared to 2019 levels In Continental Europe, March 2024 recovery is slightly ahead of January/February 2024 recovery, reaching 130%1 in March vs. 128%1 in January/February, driven by a strong recovery in France (160%1), Spain (152%1) and Italy (135%1). Regarding origin markets, US shopper recovery accelerated, reaching 313%1 in March vs. 301%1 in January/February. GCC shopper recovery was negatively impacted by the shift of the beginning of Ramadan 2 , reaching 184%1 in March vs. 329%1 in January/February. In Asia Pacific, the recovery rate reached a record level at 181%1 in March vs. 159%1 in January/February, driven by a strong performance in Japan (235%1) and South Korea (127%1), and an acceleration in Singapore to 111%1 vs. 84%1 in January/February. In terms of origin markets, travelers from Hong Kong and Taiwan continue to drive the recovery, reaching 560%1 in March vs. 474%1 in January/February. Following behind are North East Asia travelers, with a recovery rate of 320%1 in March vs. 271%1 in January/February. 1 Recovery rate is equal to 2024 Issued Sales in Store divided by 2019 Issued Sales in Store, like- for-like (i.e.: at constant merchant scope and exchange rates). 2 Ramadan took place from March 10 to April 9 in 2024; while it took place from May 5 to June 3 in 2019.

In terms of Mainland Chinese shoppers, the worldwide issued Sales in Store like- for-like recovery reached 101%1 in March vs. 101%1 in January/February. Within Continental Europe, Mainland Chinese shopper recovery reached 70%1 in March, vs 75%1 in January/February. In Asia Pacific, Mainland Chinese shopper recovery remains strong, reaching 127%1 in March vs. 124%1 in January/February. A strong year-on-year performance for international shopping When analyzing the year-on-year variation in Tax Free Shopping growth, the worldwide Issue Sales like-for-like year-on-year performance reached +33% in March 2024 vs. last year. The issued Sales in Store in Continental Europe grew by +9%3 in March 2024 vs. last year, and 13% restated from the 11-day shift of Ramadan vs. last year2. Regarding origin markets, the growth was positively influenced by most nationalities, with Mainland Chinese shoppers leading the way with a +43%3 growth rate in March 2024. Influenced by the 11-day shift of Ramadan vs. last year4 , GCC shopper growth was negatively impacted with a -30%3 growth rate, while US shoppers’ Tax Free Spend reached +11%3. In Asia Pacific, the growth rate continues to remain high, reaching +102%3 in March 2024 vs. last year. All nationalities contributed positively, with Mainland Chinese shoppers leading the way at +223%3 in March 2024 vs. 2023, North East shoppers at +129%3 and Hong Kong and Taiwan shoppers at +55%3. 3 Growth rate variation year-on-year (2024 vs. the same period in 2023)

APPENDIX Worldwide recovery rate (versus 2019) rate Worldwide Year-on-Year Growth Rate (2024 vs. 2023) Issued SIS L/L recovery1 (in % of 2019) % Tax Free Spend (2019) March 2024 February 2024 January 2024 Q4 2023 Q3 2023 France 22% 160% 174% 164% 140% 138% Ita ly 24% 135% 131% 111% 123% 126% Spain 14% 152% 134% 153% 133% 127% Germany 13% 69% 71% 70% 74% 70% Other countries 27% 121% 127% 121% 111% 119% Total Continental Europe 100% 130% 132% 125% 118% 119% Japan 54% 235% 229% 232% 225% 185% Singapore 42% 111% 84% 85% 75% 84% South Korea 4% 127% 118% 131% 111% 116% Total Asia Pacific 100% 181% 159% 161% 150% 134% Total worldwide 100% 145% 141% 135% 127% 123% Issued SIS L/L Year-on-Year Growth3 March 2024 February 2024 January 2024 CY (2023) France +3% +21% +11% 26% Ita ly +20% +44% +26% 25% Spain +18% +52% +31% 15% Germany -10% +9% +20% 8% Other countries +9% +30% +8% 26% Total Continental Europe +9% +32% +17% 100% Japan +146% +170% +100% 65% Singapore +24% +36% +15% 27% South Korea +96% +138% +108% 8% Total Asia Pacific +102% +120% +71% 100% Total worldwide +33% 57% +34% 100%

GLOSSARY - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - South East Asia includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore - North East Asia includes: Japan, South Korea MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance. With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions. With over 2,000 employees, Global Blue generated €20bn Sales in Store and €311M revenue in FY 2022/23. Global Blue is listed on the New York Stock Exchange. For more information, please visit www.globalblue.com Global Blue Monthly Intelligence Briefing, March 2024, Source: Global Blue