6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2023

Commission file number: 001-39477

GLOBAL BLUE GROUP HOLDING AG

(Translation of registrant’s name into English)

Zürichstrasse 38, 8306 Brüttisellen, Switzerland

+41 22 363 77 40

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F

INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K

On November 9, 2023, Global Blue Group Holding AG (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing a business update on the continued overall recovery of Tax Free Shopping in Continental Europe, and Asia Pacific.

INCORPORATION BY REFERENCE

This Report on Form 6-K and the exhibits hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (Nos. 333-259200, 333-267850, and 333-274233) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.

EXHIBIT INDEX

Exhibit number	Description
99.1	Press release providing a business update on the continued overall recovery of Tax Free Shopping in Continental Europe, and Asia Pacific

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: November 9, 2023

GLOBAL BLUE GROUP HOLDING AG

By:         /s/ Jacques Stern

Name:         Jacques Stern

Title:         Chief Executive Officer

EX-99.1

1 GLOBAL BLUE RELEASES THE MONTHLY TAX FREE SHOPPING BUSINESS UPDATE FOR OCTOBER 2023 Signy, Switzerland, November 9, 2023 New data from Global Blue reveals that the global dynamic recovery for Tax Free Shopping has remained solid across Continental Europe, with a continued acceleration in Asia Pacific. Globally, issued Sales in Store like-for-like recovery reached 123%1 in October versus 123%1 in Q3 ’23. A stable recovery in Continental Europe In Continental Europe, as expected, the recovery has slightly softened to 115%1 in October vs. 119%1 in Q3 ’23, mainly due to the mix of traveler nationalities: the exposure to residents from Mainland China was higher during Golden Week, while their recovery rate is still below that of other nationalities. Additionally, the recent events in Palestine during the latter part of October have had a minor impact on the recovery, (causing a decrease from -1 to -2 percentage points). Excluding Mainland Chinese and Russian shoppers, the recovery would have reached 154%1 in October vs. 157%1 in Q3 ‘23. Regarding origin markets, US residents maintain a strong level of recovery, reaching 260%1 in October vs. 258%1 in Q3 ‘23. Gulf Cooperation Council shopper recovery also remains strong, reaching 241%1 in October vs. 200%1 in Q3 ‘23. In terms of destination markets, October witnessed a slightly softened recovery across most destinations, with Greece at 146%1, France at 136%1, Spain at 125%1, Italy at 125%1, and Switzerland at 114%1. Asia Pacific recovery continues to propel In Asia Pacific, the recovery rate continues to experience a rapid increase, reaching 147%1 in October vs. 134%1 in Q3 ‘23. When excluding Mainland Chinese shoppers (who represented 55% of Sales in Store in the region in 2019), the recovery would have reached 189%1 in October vs. 169%1 in Q3 ‘23. In terms of origin markets, residents from Hong Kong and Taiwan and North East Asia are driving the strong recovery in Asia Pacific. The recovery for Hong Kong and Taiwan travelers remains significantly high, reaching 555%1 in October vs. 448%1 in Q3 ‘23. Following closely behind are North East Asia travelers, with a recovery rate of 276%1 in October vs. 203%1 in

2 Q3 ‘23. Mainland Chinese shoppers have also remained strong, with a recovery rate reaching 109%1 in October vs. 105%1 in Q3 ‘23. When examining destination markets, Japan continues to lead the recovery in Asia Pacific at 223%1 in October, followed by South Korea at 114%1. A gradual recovery for Mainland Chinese shoppers In October, the Sales in Store like-for-like recovery of Mainland China shoppers within the Asia Pacific region remained solid, reaching 109%1. This was driven by the progressive return of Chinese shoppers (47%), slightly below the air capacity recovery (61%2), and a significant increase in the average spend per shopper (132%3) vs. 2019. In Continental Europe, the Sales in Store like-for-like recovery of Mainland China shoppers reached 52%1. This performance was driven by a return of Chinese shoppers (39%) still well below the air capacity recovery (60%2) due to the lead time required for visa issuance and the absence of group travel. Currently, the increase in average spend per shopper stands at 33%3. APPENDIX YTD Data Issued SIS L/L recovery1 (in % of 2019) October 2023 Q3 2023 Q2 2023 Q1 2023 Q4 2022 Q3 2022 Continental Europe 115% 119% 121% 109% 104% 101% Asia Pacific 147% 134% 111% 87% 80% 51% TOTAL 123% 123% 118% 101% 97% 89% Glossary - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - South East Asia includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore - North East Asia includes: Japan, South Korea 1 Recovery rate is equal to 2023 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates). 2 Air capacity: ForwardKeys data platform – October 2023 3 Mainland Chinese shoppers increase of average spend per international shopper versus 2019

3 MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE Globa l Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments par tner, empowering retai lers to improve their per formance and shoppers to enhance their experience. Globa l Blue offers innovative solutions in three different fie lds: • Tax Free Shopping: Helping retai lers at over 300,000 points of sale to e ffic ient ly manage 35 mil l i on Tax Free Shopping transactions a year, thanks to i ts fu l ly in tegrated in -house technology plat form. Meanwhi le , i ts industry -leading digi tal Tax Free shopper so lutions create a better , more seamless customer experience . • Payment services: Providing a ful l suite of foreign exchange and Payment technology solutions that a l low acquirers, hote ls, and retai lers to offer value -added services and improve the cus tomer experience during 31 mi l l ion payment transactions a year at 130,000 points of interaction . • Complementary Reta ilTech: Offer ing new technology so lutions to retai lers, including digi tal receipts and eCommerce returns , that can be eas i ly integrated with their core systems and al low them to optimize and digita l ize their processes throughout the omni -channe l customer journey, both in -store and online. In addi t ion, our data and advisory serv ices offer a strategic advisory to help retai lers identify opportunit ies for growth, whi le our shopper exper ience and engagement solut ions provide data -dr i ven solutions to increase footfal l, convert footfa ll to revenue and enhance performance. For more in formation, vis i t https://www.globalblue.com/about -us/media Global Blue Monthly Speaker Notes Data, October 2023, Source: Global Blue