0001795173-21-000004.txt : 20210723
0001795173-21-000004.hdr.sgml : 20210723
20210723130619
ACCESSION NUMBER: 0001795173-21-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20210630
FILED AS OF DATE: 20210723
DATE AS OF CHANGE: 20210723
EFFECTIVENESS DATE: 20210723
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: UMA Financial Services, Inc.
CENTRAL INDEX KEY: 0001795173
IRS NUMBER: 870513295
STATE OF INCORPORATION: UT
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-19642
FILM NUMBER: 211110161
BUSINESS ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
BUSINESS PHONE: 8017479903
MAIL ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001795173
XXXXXXXX
06-30-2021
06-30-2021
UMA Financial Services, Inc.
310 EAST 4500 SOUTH
#550
SALT LAKE CITY
UT
84107
13F HOLDINGS REPORT
028-19642
N
Melissa Saez
Compliance Analyst
801-747-9908
Melissa Saez
Salt Lake City
UT
07-23-2021
0
151
349126
false
INFORMATION TABLE
2
UMAFinancial_13f_20210630.xml
ISHARES U S ETF TR
GSCI CMDTY STGY
46431W853
2665
77713
SH
SOLE
0
0
0
77713
PFIZER INC
COM
717081103
464
11179
SH
SOLE
0
0
0
11179
ISHARES TR
SHRT NAT MUN ETF
464288158
1250
11568
SH
SOLE
0
0
0
11568
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
389
12202
SH
SOLE
0
0
0
12202
DANAHER CORPORATION
COM
235851102
351
1216
SH
SOLE
0
0
0
1216
ISHARES TR
NATIONAL MUN ETF
464288414
1834
15569
SH
SOLE
0
0
0
15569
TELEDYNE TECHNOLOGIES INC
COM
879360105
770
1741
SH
SOLE
0
0
0
1741
PIMCO ETF TR
ACTIVE BD ETF
72201R775
731
6536
SH
SOLE
0
0
0
6536
DISNEY WALT CO
COM
254687106
534
3052
SH
SOLE
0
0
0
3052
MASTERCARD INCORPORATED
CL A
57636Q104
765
2002
SH
SOLE
0
0
0
2002
SPDR S&P 500 ETF TR
TR UNIT
78462F103
466
1071
SH
SOLE
0
0
0
1071
BK OF AMERICA CORP
COM
060505104
217
5711
SH
SOLE
0
0
0
5711
COSTCO WHSL CORP NEW
COM
22160K105
624
1493
SH
SOLE
0
0
0
1493
GLOBAL X FDS
GLOBAL X SILVER
37954Y848
352
8700
SH
SOLE
0
0
0
8700
PEPSICO INC
COM
713448108
1022
6588
SH
SOLE
0
0
0
6588
CO-DIAGNOSTICS INC
COM
189763105
352
33375
SH
SOLE
0
0
0
33375
ISHARES TR
TIPS BD ETF
464287176
265
2055
SH
SOLE
0
0
0
2055
AMEREN CORP
COM
023608102
276
3350
SH
SOLE
0
0
0
3350
FIDELITY COVINGTON TRUST
MSCI INFO TECH I
316092808
2022
16666
SH
SOLE
0
0
0
16666
VANGUARD TAX-MANAGED INTL FD
FTSE DEV MKT ETF
921943858
716
13951
SH
SOLE
0
0
0
13951
HEALTHEQUITY INC
COM
42226A107
4851
65188
SH
SOLE
0
0
0
65188
SELECT SECTOR SPDR TR
ENERGY
81369Y506
2678
54993
SH
SOLE
0
0
0
54993
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
906
4438
SH
SOLE
0
0
0
4438
UNION PAC CORP
COM
907818108
1397
6364
SH
SOLE
0
0
0
6364
ISHARES TR
0-5 YR TIPS ETF
46429B747
719
6754
SH
SOLE
0
0
0
6754
AT&T INC
COM
00206R102
369
13158
SH
SOLE
0
0
0
13158
ISHARES TR
MSCI USA MIN VOL
46429B697
1867
24740
SH
SOLE
0
0
0
24740
ARK ETF TR
INNOVATION ETF
00214Q104
200
1645
SH
SOLE
0
0
0
1645
QUALCOMM INC
COM
747525103
248
1740
SH
SOLE
0
0
0
1740
NOVARTIS AG
SPONSORED ADR
66987V109
368
4041
SH
SOLE
0
0
0
4041
APPLE INC
COM
037833100
10153
69165
SH
SOLE
0
0
0
69165
AMAZON COM INC
COM
023135106
2106
579
SH
SOLE
0
0
0
579
ISHARES TR
U.S. MED DVC ETF
464288810
509
8239
SH
SOLE
0
0
0
8239
PROCTER AND GAMBLE CO
COM
742718109
374
2711
SH
SOLE
0
0
0
2711
DELTA AIR LINES INC DEL
COM NEW
247361702
228
5553
SH
SOLE
0
0
0
5553
BOEING CO
COM
097023105
282
1278
SH
SOLE
0
0
0
1278
ISHARES TR
EAFE SML CP ETF
464288273
2683
36024
SH
SOLE
0
0
0
36024
STRYKER CORPORATION
COM
863667101
337
1300
SH
SOLE
0
0
0
1300
ENTERPRISE PRODS PARTNERS L
COM
293792107
245
10400
SH
SOLE
0
0
0
10400
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
4491
44947
SH
SOLE
0
0
0
44947
ARK ETF TR
AUTNMUS TECHNLGY
00214Q203
261
3221
SH
SOLE
0
0
0
3221
INTEL CORP
COM
458140100
639
11422
SH
SOLE
0
0
0
11422
SPDR SER TR
PORTFLI INTRMDIT
78464A672
236
7207
SH
SOLE
0
0
0
7207
WALMART INC
COM
931142103
468
3314
SH
SOLE
0
0
0
3314
EXTRA SPACE STORAGE INC
COM
30225T102
1948
11543
SH
SOLE
0
0
0
11543
ISHARES TR
MSCI USA VALUE
46432F388
5361
51974
SH
SOLE
0
0
0
51974
WISDOMTREE TR
EM EX ST-OWNED
97717X578
6513
160253
SH
SOLE
0
0
0
160253
ISHARES INC
ESG AWR MSCI EM
46434G863
847
19346
SH
SOLE
0
0
0
19346
ISHARES TR
SP SMCP600VL ETF
464287879
3045
30809
SH
SOLE
0
0
0
30809
ISHARES TR
CORE S&P SCP ETF
464287804
6591
61301
SH
SOLE
0
0
0
61301
SPDR SER TR
S&P 600 SMCP VAL
78464A300
283
3523
SH
SOLE
0
0
0
3523
ISHARES INC
MSCI EMERG MRKT
464286533
6940
110371
SH
SOLE
0
0
0
110371
ISHARES TR
CORE MSCI TOTAL
46432F834
5720
78901
SH
SOLE
0
0
0
78901
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
560
5318
SH
SOLE
0
0
0
5318
ISHARES TR
MSCI EAFE MIN VL
46429B689
6567
85922
SH
SOLE
0
0
0
85922
CHEVRON CORP NEW
COM
166764100
264
2671
SH
SOLE
0
0
0
2671
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1036
3731
SH
SOLE
0
0
0
3731
ISHARES INC
CORE MSCI EMKT
46434G103
5561
85417
SH
SOLE
0
0
0
85417
VISA INC
COM CL A
92826C839
620
2541
SH
SOLE
0
0
0
2541
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
2138
20365
SH
SOLE
0
0
0
20365
PCM FD INC
COM
69323T101
399
34500
SH
SOLE
0
0
0
34500
EXPEDITORS INTL WASH INC
COM
302130109
652
5081
SH
SOLE
0
0
0
5081
ISHARES TR
CORE DIV GRWTH
46434V621
8768
171489
SH
SOLE
0
0
0
171489
VANGUARD INDEX FDS
MID CAP ETF
922908629
334
1407
SH
SOLE
0
0
0
1407
TRIMBLE INC
COM
896239100
505
6138
SH
SOLE
0
0
0
6138
ELECTRONIC ARTS INC
COM
285512109
202
1418
SH
SOLE
0
0
0
1418
PINNACLE FINL PARTNERS INC
COM
72346Q104
246
2826
SH
SOLE
0
0
0
2826
LILLY ELI & CO
COM
532457108
213
895
SH
SOLE
0
0
0
895
VANGUARD INDEX FDS
SMALL CP ETF
922908751
245
1119
SH
SOLE
0
0
0
1119
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
1660
22063
SH
SOLE
0
0
0
22063
ISHARES TR
CORE S&P TTL STK
464287150
19579
196105
SH
SOLE
0
0
0
196105
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
604
6970
SH
SOLE
0
0
0
6970
ISHARES TR
BLACKROCK ULTRA
46434V878
2629
52046
SH
SOLE
0
0
0
52046
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
228
1492
SH
SOLE
0
0
0
1492
FACEBOOK INC
CL A
30303M102
894
2547
SH
SOLE
0
0
0
2547
SPDR SER TR
PORTFOLIO S&P500
78464A854
16858
329200
SH
SOLE
0
0
0
329200
GOLDMAN SACHS BDC INC
SHS
38147U107
215
11287
SH
SOLE
0
0
0
11287
COPART INC
COM
217204106
205
1408
SH
SOLE
0
0
0
1408
NUVEEN PFD & INCOME TERM FD
COM
67075A106
635
24500
SH
SOLE
0
0
0
24500
ISHARES TR
CORE MSCI INTL
46435G326
600
8917
SH
SOLE
0
0
0
8917
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
2419
15557
SH
SOLE
0
0
0
15557
ISHARES TR
USD INV GRDE ETF
464288620
422
6902
SH
SOLE
0
0
0
6902
HOME DEPOT INC
COM
437076102
311
952
SH
SOLE
0
0
0
952
ISHARES TR
CORE US AGGBD ET
464287226
984
8458
SH
SOLE
0
0
0
8458
ISHARES TR
ESG AWR MSCI USA
46435G425
20680
206555
SH
SOLE
0
0
0
206555
INVESCO QQQ TR
UNIT SER 1
46090E103
951
2613
SH
SOLE
0
0
0
2613
TESLA INC
COM
88160R101
960
1478
SH
SOLE
0
0
0
1478
ARK ETF TR
FINTECH INNOVA
00214Q708
228
4280
SH
SOLE
0
0
0
4280
INTERNATIONAL BUSINESS MACHS
COM
459200101
420
2981
SH
SOLE
0
0
0
2981
VENTAS INC
COM
92276F100
204
3395
SH
SOLE
0
0
0
3395
3M CO
COM
88579Y101
1349
6775
SH
SOLE
0
0
0
6775
VERIZON COMMUNICATIONS INC
COM
92343V104
258
4606
SH
SOLE
0
0
0
4606
NVIDIA CORPORATION
COM
67066G104
561
2864
SH
SOLE
0
0
0
2864
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
1821
4549
SH
SOLE
0
0
0
4549
ISHARES TR
MICRO-CAP ETF
464288869
2292
15977
SH
SOLE
0
0
0
15977
SERVICENOW INC
COM
81762P102
655
1135
SH
SOLE
0
0
0
1135
ISHARES TR
MSCI EMG MKT ETF
464287234
622
11667
SH
SOLE
0
0
0
11667
BLACKROCK CR ALLOCATION INCO
COM
092508100
247
15611
SH
SOLE
0
0
0
15611
STARBUCKS CORP
COM
855244109
342
2786
SH
SOLE
0
0
0
2786
DOMINION ENERGY INC
COM
25746U109
374
5027
SH
SOLE
0
0
0
5027
MICROSOFT CORP
COM
594918104
3913
13676
SH
SOLE
0
0
0
13676
WP CAREY INC
COM
92936U109
380
4831
SH
SOLE
0
0
0
4831
ISHARES TR
CORE MSCI EAFE
46432F842
19925
266514
SH
SOLE
0
0
0
266514
ISHARES TR
S&P 500 VAL ETF
464287408
597
4063
SH
SOLE
0
0
0
4063
RAYTHEON TECHNOLOGIES CORP
COM
75513E101
225
2623
SH
SOLE
0
0
0
2623
VANGUARD WORLD FDS
INF TECH ETF
92204A702
2616
6371
SH
SOLE
0
0
0
6371
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
660
6243
SH
SOLE
0
0
0
6243
SCHWAB STRATEGIC TR
1 5YR CORP BD
808524714
9215
179794
SH
SOLE
0
0
0
179794
MERCK & CO INC
COM
58933Y105
326
4266
SH
SOLE
0
0
0
4266
ISHARES TR
CORE S&P MCP ETF
464287507
4797
18146
SH
SOLE
0
0
0
18146
ISHARES TR
GLOBAL FINLS ETF
464287333
3625
47578
SH
SOLE
0
0
0
47578
MCDONALDS CORP
COM
580135101
364
1523
SH
SOLE
0
0
0
1523
HUNTSMAN CORP
COM
447011107
487
18946
SH
SOLE
0
0
0
18946
VANGUARD WELLINGTON FD
US MULTIFACTOR
921935607
774
7869
SH
SOLE
0
0
0
7869
DIMENSIONAL ETF TRUST
US CORE EQUITY 2
25434V708
4809
179558
SH
SOLE
0
0
0
179558
BOOKING HOLDINGS INC
COM
09857L108
283
129
SH
SOLE
0
0
0
129
TC ENERGY CORP
COM
87807B107
221
4550
SH
SOLE
0
0
0
4550
ALPHABET INC
CAP STK CL A
02079K305
873
340
SH
SOLE
0
0
0
340
APPLIED MATLS INC
COM
038222105
892
6500
SH
SOLE
0
0
0
6500
UNILEVER PLC
SPON ADR NEW
904767704
274
4936
SH
SOLE
0
0
0
4936
COHEN & STEERS SELECT PFD &
COM
19248Y107
772
24500
SH
SOLE
0
0
0
24500
J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
413
6623
SH
SOLE
0
0
0
6623
ALPHABET INC
CAP STK CL C
02079K107
653
245
SH
SOLE
0
0
0
245
VANGUARD WELLINGTON FD
US MOMENTUM
921935508
235
1835
SH
SOLE
0
0
0
1835
ISHARES TR
MSCI EAFE ETF
464287465
1319
16764
SH
SOLE
0
0
0
16764
ISHARES TR
EAFE VALUE ETF
464288877
9486
185636
SH
SOLE
0
0
0
185636
ISHARES TR
ISHS 1-5YR INVS
464288646
1215
22138
SH
SOLE
0
0
0
22138
SPDR INDEX SHS FDS
DJ GLB RL ES ETF
78463X749
369
6934
SH
SOLE
0
0
0
6934
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
383
7256
SH
SOLE
0
0
0
7256
ARK ETF TR
GENOMIC REV ETF
00214Q302
220
2549
SH
SOLE
0
0
0
2549
ISHARES TR
U.S. REAL ES ETF
464287739
292
2770
SH
SOLE
0
0
0
2770
XILINX INC
COM
983919101
210
1542
SH
SOLE
0
0
0
1542
ISHARES TR
MSCI USA MMENTM
46432F396
3802
21946
SH
SOLE
0
0
0
21946
ISHARES TR
CORE S&P500 ETF
464287200
57449
131326
SH
SOLE
0
0
0
131326
MEDTRONIC PLC
SHS
G5960L103
345
2717
SH
SOLE
0
0
0
2717
CONOCOPHILLIPS
COM
20825C104
269
4744
SH
SOLE
0
0
0
4744
ISHARES TR
GLOBAL TECH ETF
464287291
312
5387
SH
SOLE
0
0
0
5387
ISHARES TR
EAFE GRWTH ETF
464288885
7633
70645
SH
SOLE
0
0
0
70645
KINDER MORGAN INC DEL
COM
49456B101
192
10980
SH
SOLE
0
0
0
10980
THERMO FISHER SCIENTIFIC INC
COM
883556102
316
602
SH
SOLE
0
0
0
602
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
4778
152347
SH
SOLE
0
0
0
152347
ZIONS BANCORPORATION N A
COM
989701107
495
9839
SH
SOLE
0
0
0
9839
PAYPAL HLDGS INC
COM
70450Y103
840
2766
SH
SOLE
0
0
0
2766
LULULEMON ATHLETICA INC
COM
550021109
311
786
SH
SOLE
0
0
0
786
JOHNSON & JOHNSON
COM
478160104
620
3646
SH
SOLE
0
0
0
3646
S&P GLOBAL INC
COM
78409V104
200
478
SH
SOLE
0
0
0
478
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
898
5352
SH
SOLE
0
0
0
5352
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
366
5353
SH
SOLE
0
0
0
5353
NORTHWESTERN CORP
COM NEW
668074305
338
5500
SH
SOLE
0
0
0
5500
ISHARES U S ETF TR
BLACKROCK ST MAT
46431W507
228
4557
SH
SOLE
0
0
0
4557
NUVEEN AMT FREE MUN CR INC F
COM
67071L106
466
26822
SH
SOLE
0
0
0
26822